A heartfelt experience

Drive for life is an adapted adventure and leisure

service for children and adolescents who either do not fit

in, or do not get enough out of the traditional sports

and leisure services.

We gather children and adolescents with a common

interest for motor, motorsports and action, and

organise activities and team nights . Through this we

offer an unique experience and an environment for

learning, in a place where they feel at home.

Drive for life uses motor and motorsports as a basis for

giving children and adolescents positive experiences,

coping skills and increased social competence.

Drive for life want to give young people a motivation

for life. Providing inspiration, motivation and belief in

themselves and their future.

We want to use their basic skills, enhance it and build

social competence, so that they can build a life that

gives meaning and content.

- Drive for life is inspiring, unifying and heartfelt.

ONE NIGHT IN THE GARAGE

4 hours, 44 weeks every year, 5 adolescents

and 2 supervisors - a Drive for life team gathers

in the garage.

Each Drive for life member has his/hers own

dedicated follow-up plan. This plan is developed

together with the school, parents and relevant public

health care services. The night in the garage and the

individual follow-up plans are built on an educational

foundation - a foundation that is common for all

Drive for life teams. One slot in a team is allocated

through the public welfare system, and the

municipality is buyer of this service.

The Drive for life-concept is firmly anchored through

two years of work on Børseth activity center in Ler,

Norway.

WHY STATOIL AND DRIVE FOR LIFE

The Corporate Executive Committee has decided the

direction for Statoil Fuel & Retail’s social

investment strategy to be “youth at risk.” We are

working directly with and towards youth that are

considered to be in the danger zone of dropping out

of school and activities. They have an inherent drive

towards excitement, and clearly fit the bill as youth at

risk. Together we can help our target group by giving

them an alternative, a chance to be seen and heard

and thereby playing an important part in kickstarting

these important early phases in the race that is life.

A cooperation will give children that are either

institutionalized or on children’s welfare from more

than 20 different regions of Norway a new beginning

and a new community to become part of. We are also

working on a planned open activity programme that

will involve several thousand youths currently in the

danger zone. We want to give them a good, proud

community to be a part of, good alternatives, sense of

achievement and a new chance!

DRIVEFORLIFE.NO

FACEBOOK.COM/KJORFORLIVET

TWITTER.COM/KJORFORLIVET

COMMUNITY RESPONISBILITY – 80%

:: Contribute to giving 100 youths on

children’s welfare in 20 different regions

of Norway a new chance in life.

:: Contribute to giving several thousand

youths and families good experiences

and activities throughout a three year

period.

Commitment from Statoil

will give great social return: To prevent a «drop-out»

- 7,2 millions saved. To prevent a deadly accident in

traffic – 23 millions saved

(The Tøi-report )

Together we can make a difference!

STATOIL’S CUSTOMERS – 10%

:: Contribute to increased consideration

towards the customer by:

A goodbye phrase at Statoil :

”Have a nice day, and Drive for life” ”Drive for life” on the receipt or the

gas pump An own ”Drive for life” - for instance:

washer fluid, car wash, emergency kit

for cars and so on ”Drive for life – written on the

Statoil-coffe cup Give the kids that hang out around

the gas stations an own DFL cap // get

them on the team. Other DFL items // products for sale at

Statoil’s gas stations.

Summed up; Have the customer leaving

the station with a changed attitude.

”The Customer is KING”

STATOIL’S EMPOYEES – 10%

:: Courses in safety and traffical

development for the employees.

:: Activites at a yearly gathering for

the employees.

:: A yearly family weekend with practical

courses in driving and activities regard-

ing team and cooperation. This will take

place at Vålerbanen in Hedmark.

Brave - Open - Commited - Caring

CONTACT US:Knut Ove Børseth // Chief Executive Officerknutove@kjorforlivet.no+47 481 01 000

STATOIL AND DRIVE FOR LIFE

A close cooperation between Statoil and Drive for life will give many young considered to be «youth

at risk» a chance to be seen and heard and thereby playing an important part in kickstarting these

important early phases in the race that is life. In addition this cooperation can bring increased attention

about these important issues to Statoil`s customers, and give you as a Statoil-employees good team

experiences and a refill of knowledge about these important issues.