Drinkworks presentation 2013 web

innovation conceptpackage & content designtailor made brandingCocktail Gifts & Services

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Cocktail Gifts & Services

Drinkworks was founded in 2009 by Orestes Argyropoulos, MS Architect, and Apostolos Georgopoulos, MS International Relations, with the sole purpose to create a new habit in a fast changing market and a dramatically evolving lifestyle.

The basic idea is simple: each kit contains all the necessary ingredients, beverages, accessories, glasses and recipes in order even the complete ignorant user to be able to prepare a delicious cocktail.

The brand entered the market in 2010, after a year of R&D, and combined the two most significant variables of the alcohol market: the globally ascending cocktail trend and the timeless value of privacy (fun at your place).

Drinkworks was the first company to design its gift boxes by using corrugated cardboard and thus changing the packaging “culture” that liquor stores had established in the previous years (wooden crates and baskets). Extensive use of eco-friendly materials is inserted for the first time in the Greek market by focusing on sustainable packaging that can either be re-used or be fully recycled.

Special emphasis was given from the beginning to corporate clients, as the initial design team focused on finding ways to integrate a company’s brand on the packaging, whithout requiring bulk orders. By combining industrial and handcrafted methods, Drinkworks can apply your brand identity from one to thousands of cocktail boxes, always delivering the same high end result.

In 2011 Drinkworks designed and implemented it’s own distribution channel by creating the Cocktail Delivery Service: Cocktail Kit at the customer‘s door-step within 90’ for orders not exceeding a radious of 20 miles (in the area of Athens city, Greece).

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Cocktail Gifts & Servicesprofile / synergies / clients / services / products / portfolio / pricing & logistics

profile / synergies / clients / services / products / portfolio / pricing & logistics

Over the years Drinkworks has developed partnerships with leading companies that have entrusted us to promote their brands. Strategic partnerships are of highest importance during this time of economic termoil because they provide a stable working environment.

Drinkworks has ongoing synergies with the below mentioned companies:

Bacardi Hellas Bacardi S.A. is the largest privately-held spirits company in the world and produces and markets a variety of internationally-recognized spirits and wines.The new Martini Royale Cocktail will be designed as a cocktail kit by Drinkworks and will be sold through its retail network.

Concepts LtdConcepts Ltd is a trade & marketing company established in 2001, by high ranking officers of multinational companies with vast experience in introducing & opening new categories in the premium food & beverage segments.New brands, such as the Mastiqua sparkling drink with mastiha water, are assigned to Drinkworks in order to design and manufacture innovative packaging for communication purposes.Furthermore, Drinkworks is the official worldwide online reseller for the Mastiha Spirit.

Polykalas S.A.Polykalas distillery in Athens goes on producing alcoholic drinks for four generations with a huge enthusiasm and passion, for a customer network that now covers all Greece.Polykalas distillery bottles certain liqueurs and syrups in specific and custom ordered bottles for Drinkworks.

Bar Academy HellasBar Academy specializes in bartending training through certified seminars for over a decade. Since 2011, Bar Academy and Drinkworks have organized for the first time seminars that address to amateur and non professional cocktail “users”. All seminars take place at Bar Academy’s certified facilities and all participants receive a cocktail giveaway gift, in order to practice at home what they have learned.

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The Cocktail Gift Box series is a break-through in corporate gifts, by promoting an integrated concept based on the cocktail philosophy. Each Cocktail Gift Box consists of recognized brands, is manufactured in accordance with the ecological imperatives of our time, is very easy to customize and dem-onstrates excellent value for money.

Aegean Air

Energizer S.A.

Unilever Hellas

Concepts Ltd

Sony Ericsson

Pernod Ricard Hellas S.A.

Bioaxis Healthcare

Interamerican

Halo Architectural Lighting

IFI Group

Kouros Myconos Boutique Hotels

Pomegranate Spa Hotel

Solid S.A.


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B2C Services

\ Cocktail Party Boxes deliverd via the Cocktail Delivery Service

Ideal for small gatherings at house ( 2-50 individuals ) or big parties (celebrations & events for 50+ individuals )

The concept is very simple: beverages, fresh ingredients, disposable glasses and accessories, recipes and ice delivered within 90 minutes (for the entire area of Athens city). Late night delivery also applies for Friday and Saturday night.

The service is constantly re-designed according to customers’ needs in order to deliver always excellent quality. The recipes are under the supervision of Bar Academy Hellas.

\ Cocktail Gift Boxes

Playful cardboard boxes with premium beverages and accessories, designed by Drinkworks. They can be shipped worldwide and they are most certain that they will make you stand out in every occasion. Personalized messages are applicable.


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B2B Services

\ Corporate branding involves:

Product development, according to the client’s needs.

The client’s brand identity is fully incorporated both on the packaging and it’s contents.

Thorough market research for materials and contents that fit the client‘s identity.

Draft and final designs and real time models.

Manufacturing of the packaging, storage and shipment.

\ Areas of expertise Mass customization

Sustainable packaging

Brand adaptation

Model building

Graphic design

Event management

Product development

Event Jar Supply // new serviceThe Drinkworks Cocktail Jars will definately impress your guests at your upcoming event. The jars are suitable both for classic and virgin cocktails, come in various sizes and can be branded.Cheers!


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Cocktail Gift Tubes // 2 servingsMojitoKir RoyalBelliniMimosaRossiniLove Me Tender by DrinkworksThe Med by SkinosDark & StormyJamaican MuleMoscow MuleGinger Tom

Cocktail Gift Boxes // 7 or 14 servingsMojitoCosmopolitanDry MartiniMargaritaKir RoyalDark & StormyMai TaiThe Med by Skinos

Tequila Based CocktailsMargaritaTommy’s MargaritaTequila Sunrise

Whisky CocktailsWhisky SourHighballWhisky Fizz

Mastiha CocktailsThe MedSkinos SourPeppy Skinos

Cocktail Party Boxes // Customizable sizes for up to 200 servings

Rum CocktailsMojitoCaipirissimaDaiquiriStrawberry DaiquiriRum Old FashionedJamaican MuleDark & StormyMai Tai

Gin CocktailsDry MartiniGin SourBreakfast MartiniTom Collins

Vodka CocktailsCosmopolitanCaipiroskaMoscow MuleSea Breeze

Sparkling Wine CocktailsKir RoyalBelliniMimosaRossiniLove Me Tender by Drinkworks

profile / synergies / clients / services / products / portfolio / pricing & logisticsCocktail Gifts & Services

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\ Gin Cocktail Kit for 14 cocktails \ Gin Cocktail Bag for 2 cocktails



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\ Mojito Box for 7 cocktails \ The Med Box for 7 cocktails

\ Tailor Made Packaging


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\ Content suitable for long distance trips\ Tailor made packaging with premium elements \ Use of branded stickers

\ Tailor Made Packaging


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\ Custom packaging for Pomegranate Spa Hotel\ Minibar supply: Mojito & Pom Royale

\ Retail product transformed into branded packaging\ Concept & design by Drinkworks


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\ B2B prices

Virgin Cocktail Gift Tube for 2 servings: 9,50€*.Lime it Up!, Keep the Doctor Away,

Type: Non alcoholic cocktailsFresh: Mostly no fresh ingredients includedStorage: Suitable for long term storage

Sparkling Cocktail Gift Tube for 2 servings: 13,50€*.Bellini, Rossini, Kir Royal, Mimosa, Love Me Tender

Type: Sparkling wine with juices or syrupsFresh: No fresh ingredients includedStorage: Suitable for long term storage

Classic Cocktail Gift Tube for 2 servings: 15,50€*.Mojito, The Med by Skinos, Dark & Stormy, Jamaican Mule, Moscow Mule, Ginger Tom

Type: Alcohol above 30% by Vol.Fresh: Fresh ingredients includedStorage: Not suitable for long term storage

\ Setup costs160,00€ for designing the packaging according to the company’s brand identity.

The fee includes a mockup of the final product.The fee is not applicable for orders over 1.000€.


\ Volume discounts

Place an order of 500,00€ or more and receive the following discounts:

500€ - 1.500€ // 5% discount1.501€ - 3.000€ // 10% discount3.001€ - 5.000€ // 15% discount5.001€ & over // 20% discount Discounts are calculated on total merchandise (excluding tax & shipping & handling charges), on a per order basis, and exclude personalized ribbons.

*The prices refer to custom cocktail tubes*VAT and shipping costs are not included


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\ Order Leadtime

10 - 15 days for quantities from 50 to 500 pieces45 - 60 days for quantities exceeding 500 pieces

\ Production Capacity

3.000 tubes per month2.000 boxes per monthFor larger quantities please send us an inquiry

\ Packaging

All products are available in custom storage cases for transportation.


Cocktail Gifts & Servicesconnect with us

Design Shop / Showroom40 Karaoli & Dimitriou streetHalandri // 15232Athens // Greece+30 211 0153 [email protected]

Brand Innovation ManagerApostolos Georgopoulos+30 211 0153 588+30 694 8599 [email protected]

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www.drinkworks.gr

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Drinkworks presentation 2013 web

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