Recycling = Fun Campaign

Dress the tree

Linn Norberg, Asma Sahli, Eirini Oikonomopoulou, Axel Philipson

How many of you have never recycled your clothes?

The survey “What do you do with your old clothes?”

The survey “What would make you recycle your clothes?”

The idea A seasonal Recycling Day

When the tree is full...Positive feedback

Fun “Come for the fun, leave without your clothes!”

Motivation “What do I get?”

Marketing Social media, newspapers, posters

The result

1 008 000 liters of

water

605 kg of carbon dioxide

The result 112 kg of textile collected!

Start!

23/05/2015

Stortorget

Lund

Step 1

August

Step 2

September

Step 3

April

Future..

.

Malmöfestivalen

Malmö

Klimatfestivalen

Malmö Kulturnatten

Lund

Other cities...

The vision Let the tree grow!

Thanks!