Clothes ,dress code, American and British fashion

QUESTIONS

When you think about clothes what comes to your mind?

Is important for you to dress in a fashionable way?

How much money do you spend on clothes?

Are you obsessed with designer clothes or you buy anything that suits you?

WHAT IS A DRESS CODE

A dress code is a set of rules governing what garments may be worn together.

Examples of dress codes are combinations such as "smart casual", or "morning dress". The dress code has built in rules or signals

indicating the message being given by a person's clothing and how it is worn.

. This message may include indications of the person's gender, income, occupation and social class, political, ethnic and religious affiliation, attitude and attitude towards

comfort, fashion, traditions, gender expression, marital status, sexual availability and sexual orientation, etc. Clothes convey other social messages including the stating or claiming 

personal or cultural identity, the establishing, maintaining, or defying social group norms, and

appreciating comfort and functionality.For example, wearing expensive clothes can

communicate wealth, the image of wealth, or cheaper access to quality clothing.

English dress codes American dress codes

Formal wear Formal wear Formal Formal

Semi-formal Semi-formal

Informal Informal

Smart casual Smart casual

Business casual Business casual

Casual Casual

Active attire Active attire

WHAT IS FASHION

Fashion is a term usually used in a positive sense, as a synonym for glamour, beauty and style it is also applies to a prevailing mode of expression, but quite often applies to a personal mode of expression that

may or may not apply to all.

Fashion is something we deal with everyday. Even people who say they don't care what they wear, they choose clothes every morning that say a lot about them and how they feel that day.Fashion is big business. More people are involved in buying, selling and production of clothing than any other business in the world. Everyday, millions of workers design, sew, glue, dye, and transport clothing to stores.

Current global fashion centres are London, Milan, Paris and New York, but

other cities like Rome and Tokyo are also becoming well known.

Why is it important?

Fashion is a means of self-expression that allows people to try on many roles in life. It's a way of celebrating the diversity and

variety of the world in which we live. Fashion is about change which is

necessary to keep life interesting . At the same time, fashion shouldn't be taken too

seriously or you lose the fun of it.

1910s in American and England

BRITISH FASHION IN 1920-1930

Americans wearing in 1920-

1930’s years

1940-1950 American and

British fashion.

The British and American clothes during the 1960’s-

1970’s

TWO OF THE MOST BEAUTIFUL WOMEN REPRESENTING FASHION IN 1980’S -1990’S

American and British fashion

2000-2011

5 TOP BRITISH

FASHION

DESIGNERS

Alexander McQueen

Paul Smith

John Richmond

Vivienne Westwood

Christopher Bailey

5 TOP AMERICAN FASHION DESIGNER

S

Liz Claiborne

Marc Jacobs

Ralph Lauren

Tommy Hilfiger

Michael Kors

London & New York

LONDON FASHION

NEW YORK FASHION

LONDON NIGHT STYLE

NEW YORK NIGHT STYLE

THANK YOU