Dreamforce 2011 Social Enterprise Keynote @benioff @salesforce

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WELCOME TO THE SOCIAL ENTERPRISE Marc Benioff | Chairman & CEO

description

Salesforce.com Chairman & CEO Marc Benioff presented this keynote at Dreamforce 2011 on August 31, 2011 at San Francisco's Moscone Convention Center. Marc Benioff presented Salesforce's vision of how its cloud computing solutions can transform companies into Social Enterprises, enabling organizations to delight their customers in amazing new ways. View the keynote videos at: http://www.youtube.com/dreamforce

Transcript of Dreamforce 2011 Social Enterprise Keynote @benioff @salesforce

Page 1: Dreamforce 2011 Social Enterprise Keynote @benioff @salesforce

WELCOME TO THE SOCIAL ENTERPRISE

Marc Benioff | Chairman & CEO

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Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and

other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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Our Mission: Cloud Computing Driver, Catalyst & Evangelist

Enterprise Cloud Computing

1960s Mainframe

1980s Client/Server

Today

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First Cloud Company to Exceed $2.1 Billion Annual Run Rate

$2.1 Billion Annual run rate

100,000+ Customers

36 Billion Transactions per quarter

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12,000 non-profit organizations 270,000+ hours service $24 million+ grants ShareTheModel.org

time equity product 1 %

Salesforce Foundation

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1960’s Mainframe Computing

1990’s Desktop

Cloud Computing

2000’s Mobile Cloud

Computing

2010’s Social

Revolution

1970’s Mini Computing

1980’s Client/Server

Computing

Ten Year Computing Cycles 10X more users with each cycle

Data Management

Apps

Business Logic Apps

Process Automation

Apps

Web Apps

Mobile Apps

Social Apps

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Social Revolution: Social Networking Surpasses Email

Source: Comscore, June 2011

Social Users

Email Users

2007 2008 2009 2010 2011

1.1 billion social users

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2010

2011

Web Usage (minutes)

4 hours per month

Rest of the Web

Social Revolution: The Web is Shrinking

Sources: Ben Elowitz, Wetpaint / comScore

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Facebook mobile users are 2X more active than desktop users.

- facebook.com

81 minutes per day

Social Revolution: Mobile Apps Used More than Web Browsers

Source: comScore, Alexa, Flurry Analytics

Mob

ile A

pps

Bro

wse

r

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Social Revolution: Employees Forcing an Unprecedented Pace of Change

...fastest ramping mobile

device ever. “

CIOs Surveyed on Tablet Usage

2010

2011

Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.

Purchased for Employees Employee-owned Not Allowed

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But the social revolution has created a social divide.

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What about your company?

Your customers and employees are social.

The Social Divide: Customers and Companies

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How does your enterprise bridge the social divide?

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Delight Your Customers and Employees

Listen & Analyze

Social Marketing

Product & Partners Collaborate

Service & Engage

Automate & Extend

Connect & Sell

Social Customer Profile

Employee Social

Networks

Customer Social Networks & Product Social Networks

Social Enterprise 1

2 3

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The Core of the Social Enterprise: Multi-tenant Cloud Computing

Logic/data Portability Any Device

Open

Automatic Upgrades Pay-as-you-go

Easy

No Hardware No Software

Fast

Democratic Economical

Everyone

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Delighting Customers is Knowing Who They Are and What They “Like”

Who are they

connected to?

What are they saying?

Who are they

connected to?

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Database.com: The World’s First Social, Mobile, and Open Database

Database.com is now generally available

Platform-agnostic

APIs

Social data model

REST APIs toolkits for Android and iOS

World’s Most Trusted Cloud

Database Profiles, feeds, status updates

Open Social Mobile

OAuth

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Step 2: Create An Employee Social Network

Employee Social Network

Collaborate

Service & Engage

Automate & Extend

Connect & Sell

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Chatter is the Leader in Employee Social Networks

100,000+ Active Companies

Average Percentage Improvements Reported by

Customers

Collaboration for the Social Enterprise

Profiles App Updates File Sharing

Groups Feeds Status Updates

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Coming Soon with Winter ’12:

Available in Winter ’12 (October

2011)

Chatter Connect

Chatter REST API Chatter for

SharePoint

Chatter Now

Presence Chat Screen Sharing*

Chatter Customer Groups

Chatter Inline Filters

Chatter Approvals

*Screen Sharing is expected to pilot in Spring ’12

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Social Enterprise Connect

& Sell

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Winter ’12

Expected in October 2011

Social Contacts

View social data from the contact record

Collaborative Forecasts

Collaborate on your team’s forecasts in a new UI

Sell as a team and close deals faster

Chatter Sales

Over 150 new features in Winter ’12

Winter ’12 Goes Social for Sales

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Shorten Sales Cycles with the Industry’s Most Complete Business Data

Leading Data Providers

30 Million Contacts

180 Million Accounts

Email

Phone

Twitter Handle

Title

Address

Employee #

Revenue

Division

Import accurate data

Clean your data

Access millions of contacts and accounts

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Social Enterprise

Service & Engage

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Service Cloud: Bring Your Customer Service into the Employee Social Network

16,000+ Companies

Third-party Research of Average Improvements Reported by Customers

Social Monitoring Contact Center Dashboards & Reports

Agent Collaboration Knowledge Communities

Customer Service for the Social Enterprise

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Social Enterprise

Automate & Extend

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Force.com: Social Enterprise Platform for Employee Apps

APIs to connect to any app

Integrated social framework

Deploy apps on any device

Real-time workflow

Real-time analytics

Open Social Mobile Real-time

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Step 3: Develop a Customer Social Network

Customer Social Networks & Product Social Networks

Listen & Analyze

Social Marketing

Product & Partners

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Heroku is Now Open for Java Developers

for

Instant scale Frictionless deployment

Full visibility Add-on ecosystem

A path to the Social Enterprise for 6 million java developers.

Fully integrated into the Heroku platform:

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Social Enterprise Listen & Analyze

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What are your customers saying?

Difficult to Track Conversations Across Customer Social Networks

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Radian6: Leader in Social Monitoring

Blogs

Listen Analyze Engage

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Social Enterprise Products & Partners

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Social Applications and Platform

Ope

n A

PI’s

data.com

touc

h.sa

lesf

orce

.com

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The Social Enterprise Delivered

Social Enterprise

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Open the Door to the Social Enterprise

Social Enterprise License Agreement

Every product for every employee

Unlimited usage of Salesforce products

Predictable cost

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THANK YOU @benioff | facebook.com/benioff | [email protected]