Dreamforce 2009: IT Success with Agile Development Processes
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Transcript of Dreamforce 2009: IT Success with Agile Development Processes
IT Success with Agile Development Processes
Track: IT Executive
Kirsten O. Wolberg, salesforce.com
Steve Greene, salesforce.com
Nicola Dourambeis, salesforce.com
Safe Harbor Statement
“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.
The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.
Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
Steve GreeneVP, Program Management &
Agile Development
Agenda
Challenges of growth at salesforce.com
Overview of Agile Methodology
Transformation Results
Best Practices in IT
Executive Perspective
Q&A
History
Unpredictable
completion of
projects or initiatives
Lack of Visibility
Resource Bottlenecks
Infrequent Customer Feedback
2000 2001 2002 2003 2004 2005 2006
Features Delivered per Team
Days between Major Releases
What did we do about it?
What is ADM?
ADM (Adaptive Delivery Methodology) is an Agile
discipline that is specific to salesforce.com. It employs
Scrum project management framework, adopts certain
extreme programming practices and is based on lean
principles.
What is ADM?
Simple
Self-organized,
empowered teams
What is ADM?Time-boxed, 30-day
sprints
Daily, Verbal
Communication
Potentially “release-able” every month
Transparency
2000 2001 2002 2003 2004 2005 2006 2007
Features Delivered per Team
Days between Major Releases
Transformation Results
I knew we needed radical change to get us back on track to regular releases and agile delivered.”
Parker HarrisFounder and Executive Vice President,
Technology & Productssalesforce.com
“
Nicola DourambeisDirector
Agile Technologies
IT has some different challenges
Leverage the benefits of
ADM
Embracing the Opportunities in ADM
Use Iterative Delivery
Don’t try to tackle
everything at once
Use Iterative Delivery
Don’t try to tackle everything at once
Deliver early
and often
Gain true visibility to progress
Prioritize for Business
Value
Bring Risk Forward
Focus on building
the
Minimum market
feature set
Don’t compromise quality
Make Business Partners your Allies
Early user acceptance testing
Sprint Reviews
Looks for ways to become more efficient
Small teams
Tight communication Let them own the delivery
Kirsten O. WolbergChief Information Officer
Dreamforce built on Force.com
Dreamforce 2009 Timeline
Mar Apr May July Aug Sept Oct Nov
DecFeb
Reg Go LiveJuly 13, 2009
Dreamforce 2009November 17-20, 2009
Jun
Phase I – support registration open Phase 2 – support attendee
Last Mile & Onsite
Project staffed
Team ramped
Release 1
Sprint 2 Sprint 3 Sprint 4
Final release
Support & Maintenance
Sep 2009
* 5 Releases. 4-week sprints
Oct 2009
Aug 2009
Sprint 0 Sprint 5Sprint 1 Sprint 6 Sprint 7 Sprint 9Sprint 8
Functionality at a Glance - Dreamforce 2009
Online Reg Event Admin Attendee Portal
Event Reg
Promotions
Housing
Networking Activity mgmt
Paid training
Attendee Flows1.Customer2.Sponsors3.Executives4.Press/IA5.Employee6.Labor/Misc
Payment processing
Reg Administration
Pricing & Promo management
Campaign tracking
Ad hoc reporting
Revenue Financial Mgmt
Capacity Planning
Wizard based housing and training changes
Service Cloud
Enhanced Agenda Builder
Expo Catalog
Salesforce.com campground sessions1.Demo Catalog2.Success Clinics3.Code Clinics4.Hero Theater
MyCalendar
Surveys
Announcements
Content Catalog
Social Networking
Onsite Check-in
90-sec check-in
New Reg
Survey Kiosks
Announcements
Lead Scanning
Kiosks/Badging
Mobile portal and schedule access
Sales (62 Org)
Visibility to Dreamforce registrations
Regional dashboards
Meeting Planner for EBC meeting
Legend:Release 1Release 2Release 3Release 4Release 5
Legend:Release 1Release 2Release 3Release 4Release 5
Agile in IT at salesforce.com
Lessons
Learned
Take Aways
ADM provides competitive advantage with predictability,
visibility and greater throughput
Deepens the relationships with our Business Partners
Power of Force.com paired with ADM can produce
immediate and dramatic results
Kirsten O. Wolberg
Chief Information Officer
Nicola Dourambeis
Director, Agile Technologies
QUESTION & ANSWER SESSION
Steve Greene
Vice President, Program Management & Agile Development
Agile Planning: Coming Soon to You
• Spring 2010: CA launching commercial product similar to Scrumforce
• ca.com/agile: Join the CA Agile Community and shape your dream product
• Booth 902: Find out more on the Cloud Expo show floor
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