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The Evolv SolutionContinuous Optimization Powered by Machine Learning

In today’s always-connected world,

businesses must deliver a digital experience

that engages online visitors, delivers

the information they seek, provides

effective conversion points, and minimizes

frustrations. This only becomes more

challenging when consumer behaviors

shift, competitors attack, and internal

strategies change.

Evolv helps businesses achieve significant

revenue growth and optimize toward their

most important key performance indicators

(KPIs), like higher revenue, by automatically

discovering, optimizing, and delivering the

best-performing digital experiences.

With Evolv, you’re able to experiment with

all of your great ideas and harvest your

gains immediately, realizing revenue gains

at a speed and scale not possible with

traditional testing tools.

Evolv’s breakthrough continuous

optimization solution, powered by machine

learning, explores thousands of possible

variations to identify winning combinations,

and then drives traffic to those winners.

This results in optimized experiences for

your consumers, and increased customer

satisfaction and retention for your business.

JUMP TO:

• MACHINE LEARNING Find out how to shorten the time it

takes to go from idea to results.

• PLATFORM

Explore the Evolv product and capabilities.

• EVOLV SERVICES Learn about our expert

services and support.

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2 THE EVOLV SOLUTION

EVOLV MACHINE LEARNINGAt the heart of Evolv Continuous Optimization is our proprietary machine

learning engine that:

Predicts winning ideas

and combinations at

scale to accelerate

revenue growth.

Explores and evaluates

all of your ideas while

directing traffic to

winning experiences.

Allows ideas to be

dynamically added and

removed at any time

without undermining the

results and the statistical

significance of those

results.

Progressively learns

which ideas perform

the best and then

algorithmically combines

ideas, improving results

over time even as

external conditions and

internal goals change.

Evolv’s machine learning engine does this through

a combination of massively wide-scale A/B testing,

combinatorial and predictive algorithms, and

automated causal inference. As a result, Evolv

helps you generate data on hundreds of ideas

simultaneously, continually improving the experience

for each customer as the machine learning models

self-optimize.

The Evolv platform successively uncovers experiences that outperform control, improves personalized targeting, and gives customers direction on where to explore new ideas.

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THE 3 PHASES OF MACHINE LEARNING

To explore, predict, and eventually identify the best experience while

directing traffic to experiences that have a higher likelihood for successful

gains, Evolv Machine Learning works in three key phases:

Evolv explores across the available ideas and

begins sending minimal traffic to identify promising

candidates across a broad search space. This helps

the system test individual ideas and gather data-driven

insights on high- and low-performing ideas.

Evolv continually takes those promising ideas in

combination and automatically refines the search

space, while using results to train the machine

learning model and set aside unsuccessful ideas.

Evolv’s predictive model then directs traffic to

the most promising experiences, improving the

model quickly and enabling you to harvest gains

immediately.

Evolv learns about the impact of changes and

evaluates which experiences succeed, and why.

Based on its collective learning, the machine

learning model automatically creates entirely new

combinations that will be highest performing.

Phase 1: Initialization & Baseline

Phase 2: Predictive

Phase 3: Generative Modeling

Sophistication:

Sophistication:

Sophistication:

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THE EVOLV PLATFORMEvolv provides a complete, end-to-end platform built on top of Evolv

Machine Learning.

API-FIRST TO LEVERAGE YOUR EXISTING ECOSYSTEM

Evolv’s solution is built to be API (application

programming interface)-first. It integrates your

existing tech stack to funnel existing ideas from other

systems, including your content management system

(CMS), digital asset management system (DAM), or

back-end server.

PRE-BUILT MODULES FOR FAST TIME-TO-VALUE

To quickly get value and leverage continuous

optimization, Evolv has a set of purpose-built

modules optimized to work across these APIs to

holistically drive continuous optimization end-to-

end — from setting up your goals, inputting your

ideas, and going live, to monitoring and measuring

the performing experiences and individual variant

performance.

EVOLV WEB EDITOR

The Web Editor module enables developers to

bring in and modify rich content for web-specific

experiences using familiar workflows and standard

developer languages including CSS and JavaScript.

The Web Editor (below) provides your team with

improved visibility and insight on the user experience

across the full set of ideas and individual variants,

along with rich quality assurance (QA) capabilities

before you go live.

Evolv Web Editor

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EVOLV OPTIMIZATION MANAGER

The Optimization Manager is your launching pad for optimization projects

with Evolv. With the Optimization Manager module, you can set up your

experiment across any funnel to optimize for any business goal or metric.

The Optimization Manager enables you to:

Optimization is always on, so there’s no waiting for

the previous test to finish. You’re able to also add new

pages to the experiment for full-funnel optimization,

as well as run multiple experiments concurrently

on the same pages. Once you prime the system

with your ideas, you’re able to manage and monitor

your ongoing experiments as the machine learning

platform does the heavy lifting.

Define your project goals Feed in as many ideas as you want using a visual editor

Update live projects with new ideas at any time

1 2 3

CONVERSION:

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DEEPER INSIGHTS WITH ANALYTICS & NEAR REAL-TIME REPORTING

Within the Optimization Manager, Evolv Analytics

enables you to track and measure precisely which

experiences and ideas are performing the best.

As experiences are continuously optimized, you’re

able to monitor, learn, and improve upon your most

recent baseline.

You can immediately see which experiences are

performing better than the baseline and their

projected conversion rates, as well as drill down

into individual experiences. This enables you to

learn what works and what doesn’t work in meeting

your optimization metrics, helping you generate

newer ideas.

In addition, with real-time variant-level reporting, you’re able to get granular visibility and insights into

how individual variants perform over time, as well as

how one variant compares to others. This helps you

determine which variants you may want to remove,

as well as which new ideas you may want to add.

Through our Reporting API, you are also able to

export Evolv’s events and results into third party

analytics systems such as Google Analytics for

integrated reporting and insights.

Evolv Combination

Analytics

Evolv Real-Time Variant Analytics

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Web Mobile

FLEXIBLE INTEGRATION LAYER

Server- Side

Third-Party Systems

FLEXIBLE INTEGRATION LAYER

CONTINUOUS OPTIMIZATION ACROSS THE FULL STACK

With Evolv’s purpose-built platform, API-first

approach, and software development kits (SDKs),

Evolv enables customers to run experiments across

the entire stack.

For web pages and sites, it’s as simple as pasting a

small JavaScript snippet

in the header of each

page.

For native mobile applications, developers

can use our iOS or

Android SDKs.

For server- or client-side experimentation, or for

experiments that need

to utilize third-party

systems or applications,

developers can leverage

Evolv-provided APIs.

JS Snippet APIiOS & Android SDK

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MANAGING THE OPTIMIZATION PROCESS WITH EVOLV

With Evolv, setting up your optimization project is

simple and seamless. The first step is to set up your

project with your ideas across an experience using

the Optimization Manager. This is followed by a

Review stage to ensure your experience is just the

way you want it before the final stage of going live.

Once your experience is live, continuous optimization

serves up the best experiences and drives traffic

towards them over time, and you’re able to add

additional ideas at any time.

DRAFT STAGE REVIEW STAGE LIVE STAGE

Set up your projectEnsure your projectis ready to go live Run your project

Draft Review Live

5251,234

Draft Review LiveDraft Review Live

Page HeadlineText

ABCD

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A COMPLETE SOLUTION WITH EVOLV SERVICESAt Evolv, our goal is to ensure that each customer succeeds with a

complete end-to-end solution that includes Evolv Services, which perfectly

complement the Evolv Platform.

THE EVOLV CUSTOMER SUCCESS METHODOLOGY

Developed from experiences with dozens of

successful customers, the Evolv Customer Success

Methodology is a proven, value-based approach

to help new customers accelerate revenue gains

through continuous optimization. The methodology

works across three stages:

1. Pre-Experiment

In this first stage, you engage with Evolv before

you even begin your first experiment. Time is spent

establishing your goals and objectives as well as

baselining current experiences. You exit this stage

with a clear experiment plan and schedule.

2. Experiment Onboarding

Experimentation begins here, and Evolv will conduct

the initial 30-day experiment and train your team.

In the second part of this middle stage, your team

will handle experimentation while Evolv resources

provide guidance and oversight. Once you’re ready,

we hand everything off to your team.

3. Full Enablement

In the final stage, the prescribed 90-day experiment

plan is complete and you can work with Evolv to

develop your plan for continuous optimization. It is

at this point that you can begin to scale and ramp

up your continuous optimization projects across

multiple resources and departments as you see fit.

CUSTOMER ENABLEMENT

EVOLV GUIDANCE

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EVOLV EXPERT SERVICES

Evolv Expert Services are optional, value-added

offers that enable customers who do not have

dedicated testing and experimentation resources to

run optimization projects that can help them achieve

their conversion and revenue goals.

There are 3 available services designed to augment

your testing and optimization staff:

1. Planned Experiment. Evolv resources handle the

strategic discovery and ideation portion of the

experimentation methodology.

2. Executed Experiment. Evolv resources perform

the experimentation implementation and

execution.

3. Managed Experiment. A fully-managed, turnkey

experimentation program, including planning,

setup and implementation handled by Evolv

Expert Services.

Planned Experiment Executed Experiment Managed Experiment

PLANNING

UX Heuristic AuditWe’ll conduct a UX audit and help you identify top areas in your website or app’s user experience to improve.

● ●

Strategic DiscoveryWe’ll review your site and app analytics and help you figure out how to prioritize your experiments.

● ●

Test Scope CalculationBefore you start experimenting, we’ll help you learn how much time and traffic you’ll need.

● ●

IdeationAfter understanding your business needs, we’ll work with you to develop 20-25 ideas for experimentation.

● ●

ROI PlanWe’ll help you understand how successful experiments will impact your bottom line.

● ●

Test Plan (20 – 25 ideas)You’ll get a step-by-step guide to running your experiments with Evolv.

● ●

DELIVERY

InstrumentationWe’ll understand your business needs and processes, working together to ensure Evolv is fully integrated with the reporting and analytics platforms you use.

● ●

ImplementationSit back and relax — we’ll get your experiments set up, configured, and executed.

● ●

InterpretationOnce the results from an experiment are in, we’ll provide you with expert insights and help you understand what to do next.

● ●

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EVOLV SUPPORT SERVICES

Evolv Support Services provides the level of technical

support assistance and issue resolution that you

need, when you need it.

Essential Support

Essential Support is included with your active Evolv

license and provides access to online support

requests and your assigned customer success

manager. The Evolv knowledge base includes the

latest documentation and best practices.

Premium Support

In addition to what’s included in Essential Support,

Premium Support is an optional service that adds

24/7 access to support resources for critical issues

and live technology support with an expert for fast

resolution.

To learn more about Evolv Continuous Optimization

and schedule your first consultation, visit

evolv.ai/solution.

Essential Support Premium Support

Knowledge BaseBest practices, feature explanations, and documentation

● ●

Email SupportWork with our support experts during regular business hours.

● ●

Phone SupportTalk live with our support experts.

●

24x7 CoverageWork with our support experts during regular business hours.

●4-hour response time

Expedited Priority ResolutionEscalation response within 24 hours

●

Customer Success ManagerYour optimization partner backed by a team of technical experts

● ●

Developer SupportTechnical development and integration support

2 hours / month 10 hours / month

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https://www.evolv.ai/solution/

12 © 2020 Evolv Technology Solutions, Inc. All rights reserved.

About Evolv

Evolv helps leading companies perfect the

customer experience by exploring all of their ideas,

everywhere, all the time. Evolv uses machine learning

to understand what’s working and what isn’t in

real time, so your experiences evolve as customer

behaviors and market conditions change.

Evolv’s breakthrough continuous optimization

solution, powered by machine learning, explores

thousands of possible variations to identify winning

combinations, and then drives traffic to those

winners. This results in optimized experiences for

your consumers, and increased customer satisfaction

and retention for your business.

We can help you increase sales by closing the

gap between your online and in-store shopping

experience to reduce customer frustration.

Learn more at evolv.ai

+1.415.444.9040

[email protected]

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