DRAKE

• Born as Aubrey Drake Graham on October 24th 1986

• Canadian born rapper/hip-hop artist and actor

• Discovered by Lil Wayne and is a part of the Young Money Entertainment

• His first big role was in Desgrassi: The Next Generation

• Has received 1 Grammy, 3 Junos and 6 much music video awards

• He is the global ambassador of the Toronto Raptors

WHO IS DRAKE?

MUSIC SUCCESS

ROOM FOR IMPROVEMENT (2006)

THE COMEBACK SEASON (2007)

MUSIC SUCCESS

SO FAR GONE (2009)

THANK ME LATER (2010)

MUSIC SUCCESS

TAKE CARE (2011) NOTHING WAS THE SAME (2013)

• Degrassi: The Next Generation (2001-2009)

• Charlie Berlett (2008)

• Mookie’s Law (Canadian short film) (2008)

• Breakaway (2011)

• Ice Age 4: Continental Drift (2012)

• Anchorman 2: The Legend Continues (2013)

ACTING SUCCESSMovies Television Shows

SOCIAL MEDIA PRESENCE

• Drake uses twitter frequently to update fans (@Drake), he has currently 14.3 million followers

• He also uses Facebook (Drake) which is updated constantly with the rappers latest posts

• His Instagram (@champagnepapi) is also always up to date, he has 5 million followers and 890 posts

• He has a website which includes links to a blog, store where you can buy merchandise and other members of his OVO crew

• His MySpace page is not regularly updated, however it does have his most recent album

• His YouTube has all of his most recent music videos

• The website RapGenius gives lyrics to all songs he has recorded as well as featured on and gives detailed annotations

ONLINE COMMUNITIES• Drake has a huge online community as he is followed and

like by many of his fans on Facebook, Instagram, and Twitter. His fans are loyal and very dedicated to his music due to the constant maintaining of his social media accounts

• These online platforms allow Drake to become such a well known and international artist. These social media sites give Drake the opportunity to connect with his fans on a global scale.

DRAKE FINDS HIS AUDIENCE• Drake has definitely found his audience as he has acquired

many followers on social media sites who are passionate about the work he does

POST MEANINGFUL, SHARABLE CONTENT

• Other than posting pictures on Instagram to promote his music , Drake is known for showing appreciation to other artists he respects. He is also known to retweet tweets or tweet to promote others.

ENGAGE CURRENT FANS

• Drake usually engages with fans by keeping his fans updated with what he is going to do next. He provides this by updating all social media sites he currently uses. However, Drake is not known to comment or tweet his fans back as other artist do.

• Since he does not speak to fans through social media sites, Drake engages with his fans by releasing new songs frequently.

CONTINUE TO PUSH THE SOCIAL IRL

• Drake tends to post pictures of upcoming events or a previous show he has just performed at. He also has a number of clothing that is accessible through his website which allows fans to be engaged.

• Recently he had a pop up shop in Toronto for the new merchandise which generated a lot of fans

POST CONSISTENTLY

• Drake tends to post very frequently on Instagram as well his Facebook is always up to date with everything the rapper is currently up to.

• Drake’s blog is also constantly updated. Not only does he blog his newest music and his events but he also posts his own commentary. His last blog commentary was about the 5th anniversary of So Far Gone, which got him famous.

Lastly, I would like to share some of my favorite Drake songs.

• 5 a.m. in Toronto https://www.youtube.com/watch?v=Aaiq7XqpVm4

• Fear http://www.youtube.com/watch?v=7RE0lc2FcqY

• November 18 https://www.youtube.com/watch?v=ikl3A9puiKI