Draft Final Paper

6th group

Stanley, Albert, Joshua, Andrew

Final paper projection

1. Title: Baba Rafi’s strategies of analysist and penetration towards the global market and how culture give the influence.

2. Theory range :The role of culture (ch4)The Strategis of Analysist and entering foreign market (ch12)

3. BackgroundWe choose this company because it is one of the local business that able to penetrate the global market in food industry. This company look promising in the future and because of that we need to discuss if there are significant things that support baba rafi to achieve their current state.

4. ProblemsKebab is not a really famous fast food or snack before, it is less familiar compare to another fast food in Indonesia or many part in the world. How baba rafi analyze the market and their strategy to penetrate and market react to this kind of new snack is one major function of the culture will be a big question to be answered.

5. GoalSo it’s revenue is depends on the acceptance of the market towards this new snack. It can show how the culture acceptance towards this issues, and by learning this we can take a lesson about the role and the adaptation of a culture will influence the business itself.

6. MethodsResearch from websiteCompany visitGather and elaborate dataAnalysist of the data

7. Questions to AnswerPrimary characteristics of culture that the business in to?What is the Various elements of culture and how they influence international business?What is the major cultural clusters and their usefulness for international managers?Explain how cultural conflicts may arise in international business?How Baba Rafi choose their mode of entry into a foreign market?What are the issues in international franchising for Baba Rafi? the advantages and disadvantages of franchising.