Draft 3 Social Media

8/2/2019 Draft 3 Social Media

1/39

. .

:

2011-2012


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2

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3/39

3

.

.

,

.

, .

.


4/39

4

-

Facebook, Twitter

YouTube

.

1.

2.

; 3. ;

4. ;

5.;

:

1. .

2.

.

3. .

4. .

5.

.

6.

.


5/39

5

-

Facebook, Twitter YouTube

.

.

(social media)

. Facebook,

600

videos.

.

,

,

, , ,

. ,

facebook twitter. facebook

.

MySpace,

Twitter, blogs, Club

Penguin, Second Life Sims, YouTube.

, ,


6/39

6

.

330 videos . To Twitter

32 . ySpace 110

.

Workmonitor,

Randstad, (80%)

69% 54%, . (64%)

,

(49%) (27%). 25%

. (53%)

(14%)

twitter

. ,

(42%)

.

, 49%

.

60%

, 39%

. 37% (follow)

, . , 70%

. 52%

, , 57%

.

, 22% 10 . 75%

54% , 24%

25% .


7/39

7

,

Gwenn OKeeffe

,

.

,

,

.

. ,

,

, .

, OKeeffe

.

-

. OKeeffe

:

,

.

.

, ,


8/39

8

.

.

.

,

.

.

.

,

, , .

, .., ,

.

.

.

, .

.

,

. ,

.

. -

, ,

.

: .


9/39

9

(Facebook,

Linkedin, Twitter, Myspace);

; , , ;

;

;

, -

STEDIMA S. A.

Linkedin.

, ,

.

(80%)

(82%). (70%)

. , 45

. , ,

,

, . , 35%

.

.

, 56% , 31% 32%

.

,

.

.

, ,

.


10/39

10

.

.

facebook yahoo ,

.

2009

youtube twitter. 2009

twitter. 2011, youtube

.

, , .

.


11/39

11

.

.

youtube ,

.

facebook

twitter

.

.

. facebook 6 89.250

28

Stratfor

. 6

OpenNet Initiative 2009

15,4% . ,

. .

;

.

G8

...

6 .

facebook twitter


12/39

12

. Thaksin Shinawatra

.

100.000

2009

2010. .

.

;

,

;

:

. :

1.

.

.


13/39

13

2.

.

.

3.

.

.

.

,

.

.

:

.

.

.

(facebook, twitter .).

.

, ,

-

.

.

facebook twitter

, . .

.

.

.


14/39

14

,

.

:

,

, , ,

.

:

,

, , ,

( )

( , ) .

:

.

,

.

.


15/39

15

. ,

. , ,

.

;

,

,

.

;

:

.

.

.

.

.


16/39

16

facebook .

:

,

emails, chat, bloggs, sms .

, , .

.

.

. .

.

.

/

.

Facebook 1 4

2,8 . Facebook.

facebook 481 .

Facebakers

Facebook.

28 ,

. Facebakers

, Facebook,

1,5 . . ,

1.556.220 1.216.380 .

2015

2015, ,

15 ,

.


17/39

17

Cisco, . BBC,

, -, ,

. , 2015

, , ,

,

, Cisco, 966 exabytes (1 exabyte = 1

bytes).

2004

exabyte .

40% - -

(online) 2015. Cisco,

,

. " ,

",

.

isuppli wireless . 10

.

.

.

-

1.

,

, ,

. Google, Facebook Amazon

: ,

. Web 3.0, ,

.

,
http://www.isuppli.com/http://www.isuppli.com/


18/39

18

,

2.

.

,

.

3.

.

,

. .

4.

-. , -

.

5.

.

.

6.

, , ,

.

7.

.

8.

, .

9.

.

.

10.


19/39

19

.

.

11.

.

12.

,

.

Facebook Google ,

.


20/39

20

. ,

, .

,

.

(, 2002). 21

.

.

.

23 . .

.

.

, ,

(

, , , ).

Facebook ,

.

.


21/39

21

-

1) 23 8 (35%) 15

(65%) . 12 12 14 15 18 . 83%

17% ( 1 1).

1

35% 65%

8 15

35%

65%

0%

10%

20%

30%

40%

50%

60%

70%

Series1

1

1

57% 26% 17%

13 6 4


22/39

22

57%26%

17%

1

2) 2, 17 -

1 6 1 . 74%

- 1 , 26% 1 ( 2).

1 - ,

.

2

1

74% 26%17 6

_

74%

26%

1

2


23/39

23

3) 3 15 -, 4 notebook,

4 . 65%

- , 17% notebook 17%

.

3

- Notebook

65% 17% 17%

15 4 4

65%

17%

17%

-

Notebook

3

4)

: 1

, 5

17

. 4% ,

22% 74%

( 6).

4

4% 22% 74%

1 5 17


24/39

24

4%

22%

74%

4

5) 5, 19

4 . 5

(83%) .

5

NAI OXI

83% 17%19 4

83%

17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

NAI OXI

Series1

5


25/39

25

6) 6, 11

12 . 6 48%

52% .

6

48% 52%

11 12

52%

48%

6

7) 7, 4

, 6

13 .

7 57%

, 26% 17%

.

.

7

57% 26% 17%

13 6 4


26/39

26

57%

26%

17%

0%

10%

20%

30%

40%

50%

60%

1

7

8) 8, 15

8 .

65% ( 8).

8

65% 35%

15 8

65%

35%

0%

10%

20%

30%

40%

50%

60%

70%

1

8

9) 9 3

, 7 , 11 10 . 9

43%

57% .

.


27/39

27

9

13% 30% 48% 9%

3 7 11 2

13%

30%

48%

9%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Series1

9

10) 10 17

6 . 10 74%

26% .

10

74% 26%

17 6


28/39

28

74%

26%

0%

10%

20%

30%

40%

50%

60%

70%

80%

1

10

11) 11, 3

, 4 , 6 10 . 11

43% , 26%

, 17% 13% .

.

11

13% 17% 26% 43%

3 4 6 10

13%

17%

26%

43%

11


29/39

29

12) 12 14

9 . 12

39%

61% .

12

61% 39%

14 9

61%

39%

12

13) 13, 12 chat

11 . 13 52%

chat 48% .

13

52% 48%

12 11


30/39

30

52%

48%

45%

46%

47%

48%

49%

50%

51%

52%

53%

chat

1

13

14) 14, 16

7 . 14

70%

, 30% .

.

14

70% 30%

16 7

70%

30%

14


31/39

31

15) 15 5

18 . 22%

78% .

.

15

22% 78%

5 18

0%

20%

40%

60%

80%

1

15

16) 16, 8

15 . 35%

65% ( 16).

,

.

16

35% 65%

8 15


32/39

32

35%

65%

0%

20%

40%

60%

80%

1

16

17) 16, 17

6 . 17 74%

, .

17

74% 26%

17 6

74%

26%

17

18) 18, 8

, 10 5 . 18 35%

, 43% 22%

.

.


33/39

33

18

35% 43% 22%

8 10 5

35%

43%

22%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

1

18

19) 19, 4 (17%)

19 (83%) .

19

17% 83%

4 19


34/39

34

17%

83%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

1

19

4

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.

4

. ,

.

.

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.

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.

:

. (..


35/39

35

), ,

.

,

.

.

,

.

,

.

( ) .

,

, .

23 , 8 15 .

57% , 26% 17%

. - (65%).

, 83%

17%

.

48%

52% .

26% 17% . 57%

.

65% ''''

35% . , 13%

, 30%

, 48% 9% .

74%

26% .

, 13%

, 17% , 26 % 43% .

61%


36/39

36

.

chat (52%)

(70%).

35%

65% .

, 74%

26% . (43%)

, 22% 22%

. , 17%

(83%)

.

.

,

.

. ,

.

, , ,

, .

.


37/39

37

, . (2002). ,

, , . 105-118.

http://www.socialmediaplan.gr/social-media-marketing-blog/37-eisagogika-how-to-arthra-

odigos/130-eidi-meson-koinonikis-diktyosis.html

http://www.tolmi.gr/%CE%B5%CE%BB%CE%BB%CE%AC%CE%B4%CE%B1/%CE%BA%C

E%B1%CF%84%CE%AC%CE%B8%CE%BB%CE%B9%CF%88%CE%B7-

%CF%80%CF%81%CE%BF%CE%BA%CE%B1%CE%BB%CE%BF%CF%8D%CE%BD-

%CF%84%CE%B1-%CE%BC%CE%AD%CF%83%CE%B1-

%CE%BA%CE%BF%CE%B9%CE%BD%CF%89%CE%BD%CE%B9 %CE%BA/

http://www.socialmediaplan.gr/social-media-marketing-blog/37-eisagogika-how-to-arthra-

odigos/130-eidi-meson-koinonikis-diktyosis.html

http://clickmedia.gr/el//the-social-networks-changing-information-technology-companies-

2501.html

http://thenextweb.com/socialmedia/2011/06/14/whats-next-in-social-media/

http://malenel.wordpress.com/2007/06/01/25-perspectives-on-social-networking/

http://zero.gr/?p=325

http://www.clickmedia.gr/el//eos-to-2015-oi-syndeseis-sto-internet-tha-einai-diplasies-apo-

ton-plithismo-tis-gis-0506.html

http://www.clickmedia.gr/el//sto-facebook-1-stous-4-ellines-2607.html
http://www.socialmediaplan.gr/social-media-marketing-blog/37-eisagogika-how-to-arthra-odigos/130-eidi-meson-koinonikis-diktyosis.htmlhttp://www.socialmediaplan.gr/social-media-marketing-blog/37-eisagogika-how-to-arthra-odigos/130-eidi-meson-koinonikis-diktyosis.htmlhttp://www.tolmi.gr/%CE%B5%CE%BB%CE%BB%CE%AC%CE%B4%CE%B1/%CE%BA%CE%B1%CF%84%CE%AC%CE%B8%CE%BB%CE%B9%CF%88%CE%B7-%CF%80%CF%81%CE%BF%CE%BA%CE%B1%CE%BB%CE%BF%CF%8D%CE%BD-%CF%84%CE%B1-%CE%BC%CE%AD%CF%83%CE%B1-%CE%BA%CE%BF%CE%B9%CE%BD%CF%89%CE%BD%CE%B9%20%20%20%20%CE%BA/http://www.tolmi.gr/%CE%B5%CE%BB%CE%BB%CE%AC%CE%B4%CE%B1/%CE%BA%CE%B1%CF%84%CE%AC%CE%B8%CE%BB%CE%B9%CF%88%CE%B7-%CF%80%CF%81%CE%BF%CE%BA%CE%B1%CE%BB%CE%BF%CF%8D%CE%BD-%CF%84%CE%B1-%CE%BC%CE%AD%CF%83%CE%B1-%CE%BA%CE%BF%CE%B9%CE%BD%CF%89%CE%BD%CE%B9%20%20%20%20%CE%BA/http://www.tolmi.gr/%CE%B5%CE%BB%CE%BB%CE%AC%CE%B4%CE%B1/%CE%BA%CE%B1%CF%84%CE%AC%CE%B8%CE%BB%CE%B9%CF%88%CE%B7-%CF%80%CF%81%CE%BF%CE%BA%CE%B1%CE%BB%CE%BF%CF%8D%CE%BD-%CF%84%CE%B1-%CE%BC%CE%AD%CF%83%CE%B1-%CE%BA%CE%BF%CE%B9%CE%BD%CF%89%CE%BD%CE%B9%20%20%20%20%CE%BA/http://www.tolmi.gr/%CE%B5%CE%BB%CE%BB%CE%AC%CE%B4%CE%B1/%CE%BA%CE%B1%CF%84%CE%AC%CE%B8%CE%BB%CE%B9%CF%88%CE%B7-%CF%80%CF%81%CE%BF%CE%BA%CE%B1%CE%BB%CE%BF%CF%8D%CE%BD-%CF%84%CE%B1-%CE%BC%CE%AD%CF%83%CE%B1-%CE%BA%CE%BF%CE%B9%CE%BD%CF%89%CE%BD%CE%B9%20%20%20%20%CE%BA/http://www.tolmi.gr/%CE%B5%CE%BB%CE%BB%CE%AC%CE%B4%CE%B1/%CE%BA%CE%B1%CF%84%CE%AC%CE%B8%CE%BB%CE%B9%CF%88%CE%B7-%CF%80%CF%81%CE%BF%CE%BA%CE%B1%CE%BB%CE%BF%CF%8D%CE%BD-%CF%84%CE%B1-%CE%BC%CE%AD%CF%83%CE%B1-%CE%BA%CE%BF%CE%B9%CE%BD%CF%89%CE%BD%CE%B9%20%20%20%20%CE%BA/http://www.socialmediaplan.gr/social-media-marketing-blog/37-eisagogika-how-to-arthra-odigos/130-eidi-meson-koinonikis-diktyosis.htmlhttp://www.socialmediaplan.gr/social-media-marketing-blog/37-eisagogika-how-to-arthra-odigos/130-eidi-meson-koinonikis-diktyosis.htmlhttp://clickmedia.gr/el/the-social-networks-changing-information-technology-companies-2501.htmlhttp://clickmedia.gr/el/the-social-networks-changing-information-technology-companies-2501.htmlhttp://thenextweb.com/socialmedia/2011/06/14/whats-next-in-social-media/http://malenel.wordpress.com/2007/06/01/25-perspectives-on-social-networking/http://zero.gr/?p=325http://www.clickmedia.gr/el/eos-to-2015-oi-syndeseis-sto-internet-tha-einai-diplasies-apo-ton-plithismo-tis-gis-0506.htmlhttp://www.clickmedia.gr/el/eos-to-2015-oi-syndeseis-sto-internet-tha-einai-diplasies-apo-ton-plithismo-tis-gis-0506.htmlhttp://www.clickmedia.gr/el/sto-facebook-1-stous-4-ellines-2607.htmlhttp://www.clickmedia.gr/el/sto-facebook-1-stous-4-ellines-2607.htmlhttp://www.clickmedia.gr/el/eos-to-2015-oi-syndeseis-sto-internet-tha-einai-diplasies-apo-ton-plithismo-tis-gis-0506.htmlhttp://www.clickmedia.gr/el/eos-to-2015-oi-syndeseis-sto-internet-tha-einai-diplasies-apo-ton-plithismo-tis-gis-0506.htmlhttp://zero.gr/?p=325http://malenel.wordpress.com/2007/06/01/25-perspectives-on-social-networking/http://thenextweb.com/socialmedia/2011/06/14/whats-next-in-social-media/http://clickmedia.gr/el/the-social-networks-changing-information-technology-companies-2501.htmlhttp://clickmedia.gr/el/the-social-networks-changing-information-technology-companies-2501.htmlhttp://www.socialmediaplan.gr/social-media-marketing-blog/37-eisagogika-how-to-arthra-odigos/130-eidi-meson-koinonikis-diktyosis.htmlhttp://www.socialmediaplan.gr/social-media-marketing-blog/37-eisagogika-how-to-arthra-odigos/130-eidi-meson-koinonikis-diktyosis.htmlhttp://www.tolmi.gr/%CE%B5%CE%BB%CE%BB%CE%AC%CE%B4%CE%B1/%CE%BA%CE%B1%CF%84%CE%AC%CE%B8%CE%BB%CE%B9%CF%88%CE%B7-%CF%80%CF%81%CE%BF%CE%BA%CE%B1%CE%BB%CE%BF%CF%8D%CE%BD-%CF%84%CE%B1-%CE%BC%CE%AD%CF%83%CE%B1-%CE%BA%CE%BF%CE%B9%CE%BD%CF%89%CE%BD%CE%B9%20%20%20%20%CE%BA/http://www.tolmi.gr/%CE%B5%CE%BB%CE%BB%CE%AC%CE%B4%CE%B1/%CE%BA%CE%B1%CF%84%CE%AC%CE%B8%CE%BB%CE%B9%CF%88%CE%B7-%CF%80%CF%81%CE%BF%CE%BA%CE%B1%CE%BB%CE%BF%CF%8D%CE%BD-%CF%84%CE%B1-%CE%BC%CE%AD%CF%83%CE%B1-%CE%BA%CE%BF%CE%B9%CE%BD%CF%89%CE%BD%CE%B9%20%20%20%20%CE%BA/http://www.tolmi.gr/%CE%B5%CE%BB%CE%BB%CE%AC%CE%B4%CE%B1/%CE%BA%CE%B1%CF%84%CE%AC%CE%B8%CE%BB%CE%B9%CF%88%CE%B7-%CF%80%CF%81%CE%BF%CE%BA%CE%B1%CE%BB%CE%BF%CF%8D%CE%BD-%CF%84%CE%B1-%CE%BC%CE%AD%CF%83%CE%B1-%CE%BA%CE%BF%CE%B9%CE%BD%CF%89%CE%BD%CE%B9%20%20%20%20%CE%BA/http://www.tolmi.gr/%CE%B5%CE%BB%CE%BB%CE%AC%CE%B4%CE%B1/%CE%BA%CE%B1%CF%84%CE%AC%CE%B8%CE%BB%CE%B9%CF%88%CE%B7-%CF%80%CF%81%CE%BF%CE%BA%CE%B1%CE%BB%CE%BF%CF%8D%CE%BD-%CF%84%CE%B1-%CE%BC%CE%AD%CF%83%CE%B1-%CE%BA%CE%BF%CE%B9%CE%BD%CF%89%CE%BD%CE%B9%20%20%20%20%CE%BA/http://www.tolmi.gr/%CE%B5%CE%BB%CE%BB%CE%AC%CE%B4%CE%B1/%CE%BA%CE%B1%CF%84%CE%AC%CE%B8%CE%BB%CE%B9%CF%88%CE%B7-%CF%80%CF%81%CE%BF%CE%BA%CE%B1%CE%BB%CE%BF%CF%8D%CE%BD-%CF%84%CE%B1-%CE%BC%CE%AD%CF%83%CE%B1-%CE%BA%CE%BF%CE%B9%CE%BD%CF%89%CE%BD%CE%B9%20%20%20%20%CE%BA/http://www.socialmediaplan.gr/social-media-marketing-blog/37-eisagogika-how-to-arthra-odigos/130-eidi-meson-koinonikis-diktyosis.htmlhttp://www.socialmediaplan.gr/social-media-marketing-blog/37-eisagogika-how-to-arthra-odigos/130-eidi-meson-koinonikis-diktyosis.html


38/39

38

PROJECT

O.T.R

1): 8 15

2) ...;

19 4

3) ; ..

facebook, twitter, ooVoo, msn ..

3 711 2

4) ;

11

12

5) ;

9 3 5 6

6)

; 18 1 5

7) ;

13 6 4

8)

;

3 4 6 10

9) ;

15 8 ; ..............................

; ...............

10) :

;

14 9

/ ;

23


39/39

11) ;

17 6 _______

12) ;

13)

;

14) Facebook

;

15) ;

PC Notebook .................

16) ;

17) (, ..)

;

18) ;

19) ... ( )

20):

.......................

21) : 12-14 15-18 18-40 40

( )

Draft 3 Social Media

Documents

Transcript of Draft 3 Social Media