Draft 1 Poster Analysis
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Transcript of Draft 1 Poster Analysis
Indicates that the film is in production. However once the editing is finished, I will use a date to make it more specific.
The date will be around Halloween time as that is my intended release date. Capital letters used to grab the audience’s attention
and make the date memorable. This brings it into the foreground as it becomes more prominent.
The background will be of a classrooms board, showing students work as it is an indexical sign of the films location, in a school. This acts as another indexical sign because the films location is conventional in horrors. I plan to use an actual scene from the film, allowing the audience to have an idea of the film. I also plan to edit the background of my poster in a more grungy style, which is influenced from my poster research. My intention is to create juxtaposition between the foreground and background to highlight the image in the foreground and show the contrast between traditional learning methods of pen and paper versus technology and its dominance in today’s society.
Computer keyboard and mouse reinforces the technology element in the film, acting as an enigma code for the audience.
The protagonist’s back, looking at the screen is a scene from my production. I wanted to use this scene as the lack of detail creates an enigma of the struggle of identity the character.
Production institution is labeled to attract possible fans of the institute. This is also a conventional in posters.
A tagline is not only a convention in posters but is also used as a marketing technique, making it even more memorable to the audience.
My tagline refers to the protagonist’s connection to technology seen in my production.
I have capitalized the title, to make it more captivating to the audience. This is a conventional feature of horror posters that I decided to conform to. I use red coloured font, a conventional colour of horror, which signifies death, danger and blood.
I wanted to include the possessed protagonist’s eyes on the computer screen, looking back at the audience to use as an enigma code. The eyes have multiple meanings such as being the eyes of the antagonist, personifying the technological element as well as the innocence of the protagonist. Eyes conventional in horror posters as they are the “window to the soul”, showing the characters true emotions.
As technology is one of the main elements of my production, I wanted to mirror that in my poster as an enigma code for my audience.