DR. PHILIPP TAVAKOLI

NC Seafood Project

Colleen Kelly│Indranil Chatterjee│Jessica Newsome

NCGT partner presentation

l o c a l

Overall Objective:

FISH

PROCESSORS

Supplier

Requirements Capabilities / Limitations

Increase consumption of

North Carolina seafood

within the state from its

current levels by bringing it

to consumers through

conventional markets

(grocery stores)

I m p o r t s l o c a l

Presenting Problem

DR. PHILIPP TAVAKOLI

Willing Suppliers

•NC Central Coast

Contact

•John Day (CEFS)

Recommendations

•Qualitative Analysis

Defining Scope

1. Research on NC sea food Industry • Primary research

• Secondary market research

2. Understand Lowes Foods requirements • NC Catch summit / Met Stakeholders

• Interviewed Director of Lowes Foods

seafood division 3. Identify suppliers and understand

their capabilities • Formulated supplier questionnaire

4. Analyze the obtained data and decide on

course of action • Recommendations: “Bridge the gap”

5. Presented business case to Lowes Foods • D-Day: April 17th

What we needed to do What we did

METHODOLOGY

Fish

Processors

Supplier

Requirements Capabilities / Limitations

Seafood portfolio

Delivery

Pilot Project

Consumer Awareness

Presenting Problem

Lowes Foods • High volume steady supply

(700 – 1000 pounds / week)

Suppliers • Variable supply (seasonality)

Seafood portfolio

1. Seasonality

2. Bio diversity

3. Fish stock

4. Wild caught Aquaculture

5. Effects of freezing and thawing

6. Value to consumers

7. Competition from imports

Factors considered:

0

100

200

300

400

500

600

700

800

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Quanitity Supplied (monthly)

Highly seasonal Moderately seasonal Aquaculture

Species selected:

1. Amberjack

2. Grouper

3. Flounder, Summer

4. Dog Fish

5. Red Drum

6. Trigger Fish

7. Red Snapper

8. Blue Fish

9. Blue crabs

10. Soft crabs

11. Hybrid Striped Bass

12. Tilapia

I m p o r t s

l o c a l

Execution – Bridging the Gap

DR. PHILIPP TAVAKOLI

Oriental

Cary

Hickory

Oriental to Hickory – 314 mi

Hickory to Cary – 157 mi

TOTAL– 471 mi

Execution – Bridging the Gap

Pilot Project

Vendor development

SUPPLIERS • Risky due to lack of

precedence

LOWES FOODS • High risk makes it a harder

project to undertake

Execution – Bridging the Gap

Consumer Awareness

Consumer Trends

SUPPLIERS • Costs are high

LOWES FOODS • Margins must be made

Execution – Bridging the Gap

l o c a l

Present our case to Lowes Foods

Obtain more demand data by fish species

Work on logistics optimization

THANK

YOU

Rebecca Dunning: Project Sponsor

John Day: CEFS

Gary Bullen: Extension Associate

Jessica Newsome: CEFS Scholar

Bill Collins: Project Advisor

Dr. Rob Handfield: Faculty advisor

Lowes Foods and Fishermen

DR. PHILIPP TAVAKOLI

AEE 601 You say what?

QUESTIONS?