DR PEPPER DALLAS CUP · Product Sales Interactive Displays Various activation and promotional...
Transcript of DR PEPPER DALLAS CUP · Product Sales Interactive Displays Various activation and promotional...
DR PEPPER DALLAS CUPINTERNATIONAL YOUTH SOCCER TOURNAMENT
DALLAS CUP XXXIXMarch 25 – April 1, 2018
Sponsorship Opportunities
On-Site VisibilityStadiums
Opportunities for brand
exposure at the Cotton Bowl
and Toyota Stadium:
– Field Boards
– Inflatables
– Stadium PAs
– Jumbotron spots
– Product Sampling
On-Site VisibilitySoccer Parks and Ancillary Events
Banners, flags,
signage, and product
distribution allow for
numerous branding
options at Richland
College and
MoneyGram Park, as
well as several
ancillary events.
On-Site Activation
Product Sales
Interactive
Displays
Various activation and promotional
opportunities at the stadium venues
Sampling Halftime
Promotions
Stadiums
Exhibit
Space
On-Site Activation
The tournament field complexes provide high-traffic
activation areas during the tournament’s 300+ games.
Product
Sampling
Richland College and MoneyGram Soccer Park
Participant Engagements
Product
Sales
Exhibit Space
Electronic Media
Radio and Television
AdvertisingNational
network
television and
radio
broadcasts
Inclusion and exposure within the tournament’s local
advertising and national broadcasting platforms
Electronic MediaAdvertising/Promotion – Dr Pepper Dallas Cup XXXVIII
TELEVISION PARTNERS
KUVN Channel 23
UniMas Channel 49
RADIO PARTNERS
The Ticket 96.7 FM/1310 AM
KFLC 1270 AM
(Univision Radio)
La Que Buena 94.1 FM
La Jefe 107.9 FM
Maxima 99.1 FM
iHeartMedia
• Univision Deportes Network nationally televised four games: U14 final, Super Group semifinals, Super Group final.
• Spectrum Sports Channel televised 13 games, including the eight championship matches.
• Additional Super Group games were streamed on dallascup.com.
• KFLC 1270 AM (Univision DeportesRadio) broadcast the Super Group final on April 16.
• KTCK "The Ticket" and Univision Radio broadcast live tournament preview shows from the headquarters hotel.
Electronic MediaBroadcasting – 2017 Highlights
Digital Communication
Digital media platforms to promote brand
and special offers
Social Media
Tournament Website
Tournament
App
Digital CommunicationSocial Media
Dr Pepper Dallas Cup’s world-wide social media
impressions exceeded 100 Million in 2017.
Targeted Promotions
Direct marketing to the Dallas Cup data base, including
participants and their families, tournament volunteers, and
Dallas Cup fans
Team Welcome
Packets
Quarterly Tournament
Newsletter
Communication
to Participants
Unique Opportunities
School District
Ticket Programs
Stadium Video Board
Presentations
Specialized marketing programs to target
North Texas soccer fans and participants
On-Field Stadium
Presentations
Community Outreach
All 185,000 Dallas ISD students
received complimentary ticket vouchers
to Dr Pepper Dallas Cup XXXVIII.
Dr Pepper and Dallas Cup arranged for
Chivas players and coaches to inspire
students at Cary Middle School through
an autograph session and interactive
skill demonstrations.
Thousands of students in DFW
Metroplex schools competed in art
contests for scholarships.
Tournament Collateral
Brand exposure through logo placements in
tournament collateral material
Dr Pepper Dallas Cup XXXVIIIApproximate Gross Impressions (December, 2016 – April, 2017)
Attendance 112,000
Advertising 2,953,000
Broadcasting 3,000,000
Local Media Coverage 8,065,000
National Media Coverage 3,800,000
International Media Coverage 4,100,000
Website (dallascup.com) 1,200,000
Social Media 100,000,000
Email Communication 575,000
Tournament Collateral 250,700
• Cotton Bowl, Toyota Stadium, MoneyGram, Richland, Ancillary events
• Television (Spectrum SportsChannel, Univision, UniMas)
• Radio (Univision Radio, iHeart Media,KTCK The Ticket, KISS-FM)
• Print (Dallas Morning News)
• Game Broadcasts: Univision (Radio), TWC Sports Channel (TV)
• Preview shows: KTCK “The Ticket,” Univision Radio
• Spanish language TV, Spanish language radio• TV News (KUVN Ch23, KXTX Ch39)• Radio (The Ticket, Univision Radio, ESPN
Deportes, ESPN 103.3 FM, KKLF 1700 AM))• Print (DMN, FWST, Al Dia, La Estrealla, various
community newspapers, etc.)• Digital (Big D Soccer, 3rd Degree/DMN digital,
etc.)
• Univision Network, Univision DeportesNetwork, Univision.com, MLSsoccer.com, Soccer America, PRO Soccer Talk (NBC),Goal.com, etc.
• Manchester United TV, World Soccer, Placar, ESPN Deportes International, various team websites
• Twitter, Facebook, Instagram, Snapchat, App
• Newsletters, NTSAA email blasts, press releases, ticket sales, GotSoccer communications
• Posters, calendars, apparel, tickets, pins, equipment, programs, DISD ticket vouchers, Irving ISD ticket vouchers, etc
(World-wide Impressions)
Join us for Dr Pepper Dallas Cup XXXIX
March 25 – April 1, 2018