Dr. Hans Renia Embassy of the Kingdom of the Netherlands in Greece
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Transcript of Dr. Hans Renia Embassy of the Kingdom of the Netherlands in Greece
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Dr. Hans ReniaEmbassy of the Kingdom of the Netherlands in Greece
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Holland Pioneers in International Business
1) Holland, a few facts.
2) Strategy & Tools for International Success.
3) A few Simple Success Secrets.
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Holland, a few facts:
• A very small country (1/3 the size of Greece.)
• 16 million inhabitants(800,000 visit Greece each year).
• GDP € 570 bn. • Exports € 310 bn. • Imports € 276 bn.
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Why do we do International Business ?
1) It is fun !
2) It is good for our country.
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Holland's ranking in global business
• 2nd agricultural exporter • 5th exporting country (behind China, Germany, USA & Japan.)
• 6th FDI provider• 7th FDI recipient• 7th trading country• 16th economy• 10.000 Foreign companies
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History in International Business
• VOC; Dutch East India Company (1602)
• A Japanese monopoly (1641- 1853)
• Meritocracy really pays off.
• No need to always re-invent the wheel
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2/3 of exports to 6 regions:
• Germany 24%• Scandinavia 12%• Belgium 11%• France 9%• UK 8%• Spain 3%
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Who determines export strategy?
1st. Business Community
2nd. Ministry of Economic Affairs
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Who executes this strategy? (1/2)
Business community:• VNO-NCW www.vno-ncw.nl• NCH www.handelsbevordering.nl • Fenedex www.fenedex.nl • Commercial banks (ABN AMRO- ING-Fortis- RABO)
• 160+ Trade organizations.• Individual business large & small !
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Who executes this strategy? (2/2)Ministry of Economic Affairs:• EVD www.hollandtrade.com + www.evd.nl• BEB External Relations (WTO, G20 etc.)• 12 Chambers of Commerce www.kvk.nl • Ministry of Foreign Affairs www.mfa.nl • Ministry of Agriculture www.minlnv.nl • Ministry of Transportation www.verkeerenwaterstaat.nl
• Ministry of Finance www.douane.nl
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10 strategic Export Sectors:
1. Maritime2. Creative industries3. Energy (renewable, oil & gas) 4. Food & Flowers5. Water6. Infrastructure7. Life Sciences & Health8. Environment9. High-tech Systems & Materials (incl. ICT)10.Transport & logistics
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Tools (1)Financing:EVD provides very limited financing:• Prepare 2 Start (for SME’s, a 50%
contribution with € 11.000 maximum) • CPA’s• 2g@there ( G2G support)• Market scans.• PPP to embassies
NOTE: The EU has very strict regulations on financing to maintain a level playing field!
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Tools (2)Country Branding:
Holland Pioneers in International Business
1 brand identity for 3 activities
Promoting Exports www.hollandtrade.com Attracting Investments www.nfia.nlAttracting Tourists www.holland.com
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Tools (3)Export Insurance & Bank Financing:
Export insurance • Was NCM (1925-2003)• Since 2003: Atradius, Coface, Euler
Bank Financing: Commercial banks support their businesscustomers in a professional way onhealthy commercial terms.
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Tools (4)Training in International Business:
• Part of the national mindset
• Integrated in educational system
• Chambers of Commerce
• Fenedex
• Self-study
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Tools (5)Information Supply:
• EVD website (only in Dutch)• EVD country advisors• Chamber of Commerce export advisors• Embassy staff (speed-dating)• EVD magazines• Trade magazines• National newspapers• The internet• Vacation in the target country
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Tools (6)E-commerce:
• E-commerce is business as usual, only at a much higher speed.
• 86% of Dutch people frequently use the internet (4th highest usage in Europe,
after Norway, Iceland, Sweden)
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A few simple success secrets:(1/2)
• “In business learning is optional, as is survival” (Peter Drucker)
• Good business is often simple, but rarely easy.
• Learn the rules & play by the rules.• Big customers start as small customers.• Do the homework and come prepared. • Read what is already available.• Don’t reinvent the wheel but copy what works.
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A few simple success secrets:(2/2)
• Build on your available strengths and goodwill
• Sometimes it is be more profitable to change your opinion then to defend it .
• Participate in the Floriade 2012.
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Mr. Efthymiadis, well known Thessaloniki businessman
and
Honorary consul of the Netherlands
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Mr. Angelopoulos, Chairman of SETE
SETE has decades of experience in meeting the needs of your
potential customers abroad !
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Mr. Nicos Dalpis & Mr. Lubbers Dutch Prime Minister 1982-1994
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This wall is in the garden of a Dutch customs officer…
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COME TO FLORIADE 2012A1 international Horticultural Exhibition
30 Million inhabitants within 2 hrs
2+ Million visitors
660 stremmata
Open for 6 months
12 countries claimed
their free pavilion
Will Greece claim its ?
www.floriade.nl
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We are always open for business !!!