Dr. H. Sapta NirwandarChairman Indonesia Halal Lifestyle Center

TOURISM IS A LEADING SECTOR

- Tourism into Key of export Revenues, Jobs Creator, Enterprises and Infrastructure development;

- Tourism has Becoming One of the Largest and Fastest-Growing Economic Sector in the world;

- Despites occasional shocks, International Tourist Arrival have shown virtually Uninterrupted Growth

Source: UNWTO Tourism Highlights, 2018UNWTO World Tourism Barometer, 2019WTTC 2019

1950

25 Million

1980

278 Million

1995

528 Million

20161235 Million

20171340 Million

In 2018 International touristarrivals (overnight visitors) grew by7% worldwide in 2017, reaching arecord 1,326 million arrivals, aftertopping the 1 billion mark in 2012.

Source : UNWTO Tourism Highlight 2018 Edition

Source: UNWTO Tourism Highlights, 2018

MUSLIM TRAVEL MARKET GROWTH PROJECTIONS

Muslim spend on travel was valued at US$177 billion in 2017, and is

forecast to grow to US$274 billion by 2023.

200025 MillionTravelers

201098 MillionTravelers

2018140 MillionTravelers

2020160 MillionTravelers

2026230 MillionTravelers

Source: Global State of The Islamic Economy Report 2018/19Global Muslim Travel Index 2019

Global Islamic Economy 2018Mobile Phone Penetration, GDP & Online Travel Purchased

SOURCE : Global Islamic Economy Report, 2018-2019 &

Digital Muslim travel Index 2018

1.3Billion

Muslim travelers Online Travel Purchased

Copyright : Sapta Nirwandar, 2019

World Total GDP

TOURIST ARRIVALS 2018

INDONESIA SINGAPURA MALAYSIA THAILAND TURKI

TOURIST ARRIVALS 15,806.161 18,703,595 25,832,354 38,277,300 39,488,213

MUSLIM TOURIST ARRIVALS 3,416,686 4,152,500 6,435,763 5,290,297 6,158,944

% MUSLIM TOURIST ARRIVALS

22% 22% 25% 13% 15%

Source : Ministry of Tourism of Indonesia, BPS, UNWTO Highlights 2019, WTTC Report 2018 and various sources

Halal Tourism Components

Access Amenities Attraction Creative Industry

Services

AirlinesTrainsCruisesBuses

AirportsRailway StationsCruise TerminalsHighway Rest AreasTravel

HotelsVillasResortsApartmentCamping Parks

Religious (Heritage Sites)Leisure (Attractions, Shopping, Beaches,Nature, Adventure, Live Events)Business (MICE, Venues)Healthcare (Hospitals, Healthcare services)

SouvenirHandicraft

Halal FoodQiblat DirectionPool Separated

Copyright :Indonesia Halal Lifestyle Center

Muslim-Travelers Consumer Markets:a Holistic Lifestyle

Bank dan Keuangan

AsuransiPerjalanan

Food & Beverage/Makanan dan

MinumanPersonal Care/Perawatan Pribadi

Fashion

Muslim Travelers

Atraksi Wisata

FasilitasKepariwisataan

Shopping/ Belanja

Copyright :Indonesia Halal Lifestyle Center

“Halal tourism jangan

berdasarkan zonasi, yang

perlu kita perkuat bukan

zonasi halal, tapi barang dan

jasa yang didorong agar

sesuai dengan aturan syariat

islam untuk wisata halal. yang

penting sertifikasi halal

restoran, hotel dan lainnya.”

“Pariwisata itu servis,

jangan hanya daerah tertentu

yang dikembangkan untuk

wisata halal. Yang harus kita

tingkatkan dan kembangkan

justru servis-nya yang sesuai

dengan aturan syariah islam

dalam industri wisata halal”

Sapta Nirwandar

“Bicara wisata halal, yang

dihalalkan bukanlah

destinasi atau tempat tujuan

wisatanya, melainkan

pelayanannya. Termasuk di

dalamnya hotel syariah,

resto syariah dan spa pun

harus syariah”

K.H. Ma’ruf AminProf. Bambang Brodjonegoro

Wisata Halal Kembangkan Layanan Bukan Zonasi(Republika 10/8/2017)

Diterbitkan di Harian Republika, 10 Agustus 2017

Adenya Hotel and Resort, Antalya, Turkey

Halal TourismIn Indonesia

TOURISM ATTRACTION

INVESTOR

-Hotel/ Resort (Beach)- Spa- Halal Restaurant

Creative Economy,SME’s

To

uri

sm In

fra

stru

ctu

re

MICE/ Convention Center

Theme ParkMall

Land, Electricity and Fresh WaterCluster System Development

GRAND STRATEGY: HALAL TOURISM DESTINATION

Copyright all ideas,Sapta Nirwandar © 2016

01

02

03

Marketing Promotion

•Offline•Online /

Digital

•Event•Exhibition•Expo

•Destination Branding

•National Branding

Copyright all ideas,Sapta Nirwandar © 2018

WW WWW...