COURSE CODE : CC-101 Total marks : 100 Total credits : 04 ...
Dr. D. Y. Patil Vidyapeeth · Certificate Programme in Digital Marketing Course Code Course Title...
Transcript of Dr. D. Y. Patil Vidyapeeth · Certificate Programme in Digital Marketing Course Code Course Title...
Dr. D. Y. Patil Vidyapeeth 1
FULL SCHOLARSHIP PROGRAMME
Dr. D. Y. Patil Vidyapeeth , Pune (DPU) INDIA has always been in offering quality online Degree and certificate programmes . After the success of phase I (Pan-Africa eNetwork Project), we are honoured to be associated with the Phase II.
Dr. D. Y. Patil Vidyapeeth 2
INTRODUCTION
• Founded in 2000 under leadership of Dr. P. D. Patil
• Dr.D.Y.Patil Vidyapeeth,Pune,India was accordedthe status of University under Section 3 of theUGC Act, 1956, in 2003
• Started with one institute Dr. D Y Patil Medical,College & Research Centre.
• Over the last 19 years, 10 more professionalinstitutions added
• Medicine, Dentistry, Nursing, Physiotherapy,Optometry, Biotechnology, Homoeopathy,Ayurveda and Management.
Dr. P. D. Patil
Dr. D. Y. Patil Vidyapeeth 3
Name of the HEI: Dr. D. Y. Patil Vidyapeeth
Type: Deemed to be University
NAAC Score & period: Re-Accredited by NAAC in 2015at ‘A’ Grade: with CGPA of 3.62 on a four-point scale.
NIRF Ranks in Overall category (NIRF), conducted byMHRD:
2018: 52nd in University Category in India
2019: 46th in University Category in India
2020: 46th in University Category in India
4
INTRODUCTION OF HEI
• Full scholarship program.
• UGC approved online Degree & Certificate programs.
• Innovative & Industry experts learning Experience.
• Designed to fit your schedule
• Study and collaborate with International Students.
• Localized Examination Facility.
• 24/7 student support.
Dr. D. Y. Patil Vidyapeeth 5
OUR VALUE PROPOSITION
CERTIFICATE PROGRAMME IN DIGITAL MARKETING (CPDM)
Dr. D. Y. Patil Vidyapeeth 6
PROGRAMME STRUCTURE
• Learners to learn at their ownpace.
• 5 courses of 4 credits each.
• 20 credits
• Duration:6 Months
• Validity - double the duration
PROGRAM OUTCOMES
• The practical exposure of digital marketing activities
• The ability to start a website (blog)
• The ability to start an app/video channel monetizes
• The knowledge to start a Digital Marketing Agency
• The basic concepts of this course, which will lead one to develop skills in technical aspects
Dr. D. Y. Patil Vidyapeeth 7
Certificate Programme in Digital Marketing
Course Code
Course Title Credits
Marks
Total Marks
Total Learner’s
Engagement in hours
Formative Continuous Assessment
Summative Proctored Assessment
DM-101 Introduction to Digital Marketing 4 40 60 100 60
DM-102Search Engine Optimization 4 40 60 100 60
DM-103 Integrated Marketing Communication 4 40 60 100 60
DM-104Social Media Marketing 4 40 60 100 60
DM-105 Emerging Trends in Information Technology 4 40 60 100 60Total 20 500
Dr. D. Y. Patil Vidyapeeth 8
LEARNER ENGAGEMENT
• e-books, illustration, video demonstrations,
• Web Resources open content on the Internet
• case studies
• e-Tutorial will contain- video and audio contents,
• Animation, simulations, virtual labs.
• Self Assessment
• Discussion Forum
• Assignments
• Quizzes
Quadrant IV
Quadrant I
Quadrant II
Quadrant III
Dr. D. Y. Patil Vidyapeeth 9
Eligibility Criteria
• Eligibility Criteria for Admission: A Bachelor’s degree from a recognized university in any discipline with a minimum of 50% aggregate marks.
Dr. D. Y. Patil Vidyapeeth 10
Documents for online admission
• Government ID (PDF/JPG)/ Passport copy(JPG/PNG) /
• Degree Certificate / Passing Certificate(PDF/JPG/PNG)
• Graduation Marksheets (PDF/JPG/PNG)
• Students Photo (PDF/JPG/PNG)/
• Students Signature (PDF/JPG/PNG)
Note: Make sure that each document size is not more than 600kb
Dr. D. Y. Patil Vidyapeeth 11
DPU Center For Online Learning Edge
• World class faculty
• Edge- of-your-Seat online anytime anywhere learning
• Global Peer collaboration and networking
• Real-world case based learning
• Industry driven capstone project
• Textual and audio video learning material
• Continuous Performance Assessment System
• Provision of online Assessment & Project work
Dr. D. Y. Patil Vidyapeeth 12
Thank you
Dr. D. Y. Patil Vidyapeeth 13
Link to register for Certificate Programme in Digital Marketing :-
https://ilearn.gov.in/explorer?searchText=%20digital-marketing.php