CHAPTER - 1

INTRODUCTION

1

ORGANIZATIONAL CHART

1.

2

BOARD OF DIRECTORS

MANAGING DIRECTORS

SALE DEPARTMEN

SECRETARIAL DEPARTMENT

SALE DEPARTMEN

PERSONAL

PRODUCTION

SALE MANAGER

EXECUTIVE SECRETORY

ACCOUNTS OFFICER

PERSONAL OFFICER

SALE STAFF

STAFF ACCOUNTANT TIME KEEPER

ASSISTANT ACCOUNTAN

WATCH MAN

FACTORY II FUNCTIONAL

MANAGER

FACTORY II FUNCTIONAL

MANAGER

FACTORY II FUNCTIONAL

MANAGER

FACTORY II FUNCTIONAL

MANAGER

SUPERVISORY

SUPERVISORY STAFF

SUPERVISORY STAFF

SUPERVISORY STAFF

SUPERVISORY

FACTORY FUNCTIONAL

MANAGER

MASTERY MASTERY MASTERY MASTERY MASTERY

INTRODUCTION

As a part of my academic studies, I Sujda Abdul Salam A K (1st year BBA) have successfully completed

my project work in The Baliapattam Tile Works Ltd. The following are the reasons for why I selected

BTW –

It is one of the most popular and older tile manufacturing industries in Kerala.

It has comparatively large sales force.

It has sufficient number of departments and workers.

OBJECTIVES OF THE STUDY

Some of the important objectives are –

To study about different departments of organization.

To get familiar with the organization.

To get practical experience regarding organization function.

To understand production process and financial position of the company

SOURCE OF DATA

Primary data

Primary data were collected through interviews with company officials and workers. Their opinions and suggestions formed a valuable base of the project work.

Secondary data

Secondary data means data which has been already collected. These secondary data were

collected from annual reports, internet etc.

3

WORKERS WORKERS WORKERS WORKERS WORKERS

SCOPE OF THE STUDY

The study will help in getting full detailed information regarding the firm.

The study is focused finance and production department of the firm.

It will serve as a reference for future studies in marketing department

ASSUMPTIONS OF THE STUDIES

Information provided by annual reports, internet etc are true.

Company officials and workers have appropriate knowledge regarding company and its

functioning.

Respondents will disclose necessary information.

LIMITATIONS OF THE STUDY

The following are the limitations which I found during my study:

Time allowed for interaction with the employees and workers were limited.

Some of the data were treated confidential and hence it was difficult to get the same.

Lack of prior experience.

Shortage of time for doing the study.

Employees and workers were busy with their routine works.

A detailed interview schedule could not be administered to get primary data.

Most of the data were collected through interviews and so the information is subjected to be

biased.

4

CHAPTER – 2

INDUSTRY PROFILE

5

INTRODUCTION

For a very long time man has been using clay for building purpose. It is one of the cheapest raw

materials to satisfy the requirements of man. Clay is basically alumina-silicate with the exclusive

property of mold ability in the presence of water and it was earlier exported for making walls

embankments etc. After reinforcement with straw, coir, fibers, bamboo, splinters etc. It was rather an

accidental observation that clay when subjected to fire developed a red color with high strength and

stability. Development of this process lead to the manufacture of clay products. In south India, the

German Basel Mission had played a very vital roll in developing the roofing tile industry.

In the present scenario roofing tiles have become of house construction activities. By the end of

the sixties most houses used roofing tiles for their houses. It is the decade of the century, showed more

interest to concrete roofs, tile market was down. However, it has again picked up business as

decorative roofing tiles; wall and floor tiles are in great demand now. The demand for tile is thus

improving when compared to the previous year. Demands for other clay products are also gaining

momentum in the market.

TILE INDUSTRY IN KERALA

Tile industry is one of the traditional and labour intensive industries in Kerala. The first tile factory was

set up in the year 1844 German Missionaries and it was named Common Wealth Trust Ltd. Hundreds

of factories came in to existence in the south – west coast of the country. The numerous rivers and

back waters of Kerala provided cheap transport and so is quiet natural that a number of factories have

opened at Calicut, Kollam, Trissur, and Aluva. The abundance of clay is another major factor which

contributed for the rapid expansion of tile industry

6

CHAPTER - 3

COMPANY PROFILE

7

The Baliapattam Tile Works Ltd

The Baliapattam Tile Works Ltd is one of the leading manufactures of clay in India. The eminent

personality who set up the company was Mr.Sumithran Aaron. He set up his first factory in

Pappinisseri. The Aaron family has been making history since 1947.Mr.Choorakadan Aaron laid the

foundation of the tile factory with 3 partners and later it was dissolved in to sole proprietorship inspired

by the success of “Mangalore Tiles”.

Year Of Establishment

16th September 1947

Location

The registered office of BTW Ltd is located at Pappinisseri,10 km from Kannur in Kerala.

Address

The Baliapatam Tile Works LTD

P.O Pappinisseri

Kannur – 670561

Kerala, India

Phone: 91- 47 – 2787332/336

Fax:91- 47- 2787336

Email:cnn_btw@sancharnet.in

8

History

The Baliapatam Tile Works Ltd is one of the leading manufacturers of clay products in Kerala. It was

incorporated in 16/09/1947.The eminent personality who set up the company was Mr.Sumithran Aaron.

he set up his first factory at Pappinisseri.

The Aaron family has been making a history since 1947. Mr.Choorakadan Aaron laid the

foundation of the tile factory at Pappinisseri with 3 partners and later it was dissolved in to sole

proprietorship inspired by the success of “Mangalore Tiles”.Mr.Choorakadan Aaron sought the help of

retired technician from Basel Mission Tile Factory at Mangalore, for providing necessary expertise in

the manufacture of tiles. It was at this time that Mr.Choorakan Aaron formed the partnership firm named

“C Aaron & sons” which carried the business of tile industry and handloom industry.

During the 2nd world war, the handloom industry experienced a boom and in order to take the

advantage of that the firm was changed into limited company named “Aaron spinning and weaving Mills

Ltd” and expanded the handloom business. While the company’s attention was focused on profit

making handloom section the tile factory was almost neglected.

It was at this time Mr.Sumithran Aaron ,the manager of the mill came forward with a plan to promote

a new company namely “The Baliapatam Tiles Works Ltd”.The company has now diversified it’s

products into decorative floor tiles, hollow bricks etc.

Growth Of The Company

The BTW Ltd has been in forefront of innovation in the field of clay product for over 60 years. The

company has attained expertise in developing, designing, manufacturing and marketing clay products.

The products offered by the company possess an optimum combination of utility and durability and at

the same time its safe and eco friendly.

9

A half century ago, the company faced lots of problems in the marketing of goods, as the century

was underdeveloped and the consumption and purchasing power of the people was low. But under the

guidance of Mr.Sumithran Aaron the company overcame the obstacles. Sri Wesley Aaron, the

Chairman, guided the company in proper direction and contributed to the growth of the company.

Mr.Devdas Aaron who was the manager of the company in 1959 became the managing director in

1969 and served the company for a period of long 50years.

Units Of The Company

The BTW Ltd has 6 units in Kerala –

The first that was established in 1947 and it was incorporated by the purchase of assets of a

tile factory at Pappinisseri.

The second unit was established in 1961 due to increase in demand for dry pressed items

like decorative tiles.

The third unit was established in 1963.The main purpose of the company was to satisfy the

customers from North India.

The forth factory was establishes in 1971 at North by taking on the assets of the Premier

tiles and clay works at Narath.

The fifth factory of the company was added to the list of companies in the year 1990 at the

acquisition of the assets of Malabar Tiles Clay Works.

1995 the BTW Ltd has also set up a wood processing unit at Kasaragod.

Objectives

The company has the following objectives:

To maintain leadership in clay building material industry in India.

To increase production of value added products such as hollow bricks and decorative

roofing tiles.

To improve sales by quality control and product diversification.

Key To Success

The company will achieve objectives through excellence in the area of:

Customer satisfaction

Quality

10

Cost reduction

Good management employee relation.

Mission And Vision

“To merge as a national playee”.

The company mainly aims at satisfying their customers by providing quality products at the

right time. The company is committed to achieve its goal with the involvement of employees

at all levels.

Highlights Of BTW

Pioneer in tile industry having more than 50 years of experience.

Engaged in production of variety of products.

Company has its own quality control laboratory.

Highly experienced management team.

Technological innovation.

Capacity meets huge requirements at any point of time.

Minimum amount of wastage.

11

CHAPTER – 4

DEPARTMENTAL REVIEW

12

PRODUCTION DEPARTMENT

13

PRODUCT

Product is the first and basic element of marketing mix .If there is no product ,there is no price ,no

distribution and no promotion .It is the element which satisfies the object of marketing namely profit

maximization through consumer satisfaction. The success of the business mainly depends on the

performance of the product /.It is the medias through which the producer reaches the consumer.

The company is one of the leading manufacturers of structural clay products in t6he state of Kerala.

Since its inception in the year 1947 the company has been manufacturing quality clay building material

of high technology.

PRODUCT LINE

Tile Brick

Roofing tile 1.Hollow partition bricks

Single groove 2 hollow bricks

Double groove 3.solid and perforatel bricks

Decorative roofing tiles-type a 4 Hollow roofing bricks

14

Curved roofing tiles A 5 Paving bricks

pointed roofing tiles A 6 Ventilator bricks

Embossed roofing tiles A

Decorative roofing tiles-type B

Curved roofing tiles B

pointed roofing tiles b

Embossed roofing tiles B

Other types of decorative roofing tiles

Portuguese roofing tiles

Spanish roofing tiles

Dutch roofing tiles

Roman roofing tiles

Portuguese interlock roofing tiles

Hollow terrace roofing tiles

15

PRODUCTION DEPARTMENT CHART

16

MANAGING DIRECTORS

G.M DIRECTOR

GROUP MANAGER

FACTORY

FM

IIND FACTORY

FM

IIIRD FACTORY FM

IVTH FACTORY FM

VTH FACTORY

FM

Functions of production department

To produce high quality products

To make optimum utilization of available resources

To maintain consistency in quality

To ensure production without any interruption

Raw materials

The basic raw materials used in the production process is quality clay(Palstic clay). The major clay pits

of the company are Vayakkara, Pattuvam ,Kokottuvayal, and Koipra from where the clay is excavated

and transported to factories.

Machines & Equipments

Excavator

Box-Feeder

Mixer- Grinder

Double shaft clay mixer

High speed roller

High speed fine grinder

De- Airing pug mill (12”,14”,20”)

Crushing roller

Rubber belt conveyor

Chain conveyer

Kiln exhaust fan

Generator

17

SUPERVISOR

SUPERVISOR

SUPERVISOR

SUPERVISOR

SUPERVISOR

WORKERS WORKERS WORKERS WORKERS WORKERS

Water pump

Work shop

Vacuum pump

Production Process

1) Clay preparation

The production process starts with taking decision regarding the clay combination. The clay is divided

into two main types namely solo and solid

The quality of slabs can be of three types

Slab quality 1: Decorative items like tiles

Slab quality 2: Hollow bricks and roofing bricks

Slab quality 3: Solid clay bricks.

The proportionate mix of clay required for each quality is adjusted with the help of a chamber

attached to the box feeder and is passed thorough conveyer belt to pre crushing roller where it

crushes lumps of clay and hard mixture. Then it is moved to the mixer. where the clay is mixed

with some amount of water. Thereafter preliminary grinding takes place. The roller grinder mixes

the soil and transfer it to the conveyer belt which discharges to a high speed roller where it is

finely grinded . And the grinded materials are then transferred to de airing pug mill attached to

vacuum pump which removes certain percentage of air in order to make clay denser. After it

comes out the de airing pug mill can be changed according to the product design. In a day of 8

hours ,over 50000 slabs can be produced.

18

2)MOULDING

It is also known as soft mud-process. In this section , 2 days old pugged clay is put into pug

mill. The mouth piece can be changed as per the requirements of the product.

3)DRYING

It reduces the moisture content of the raw products. In the first stage drying the product and it

is kept in the ground floor for 48 hours in the second stage , it is again kept in the second floor for 15

days and in the final stageit is kept on the top of kiln for 7 days.

4)FIRING

It is the process of heating the tiles and kiln. The main fuels used are firewood , cashew shell ,

and coconut shell. The tile is heated at 850 degree celtiousfor 24 hours per piece and kiln. It has 30

rooms where each room contain 4500piece of tile at a time.

5)GRADING

It is the process of grouping the product on the basis of quality. The final products are then

graded as 1&2. Over burnt and defective product are totally rejected.

19

QUALITY CONTROL AND PRODUCT DEVELOPMENT LABORATORY.

The company exercise a strict control over the quality of material. The companu incorporated quality contol analysis by continuous positive feedback at each stage of product. Every bit of activity will be preciously defined before doing the product, the results that the product will meet highly standard.

The product survey is conducted to meet the needs and wants of consumers. The main object of this is to ensure whether the prescribed standards are achieved or not. The quality assurance standards are mainly based on company specification.

The company ensures quality of its product by various methods durn manufacturing process. The company has also been successful and ensure that the quality of the product confirms to standards.

20

21

DEALERS LIST

IN KERALA

M/s Techno craft - Kottayam

Standard Timber Trader – Kannur

V.K Sukumaran – Payyannur

Kusan Agencies – Padothchal

T.K.C Traders – Calicut

C.K Valsaraj–Malabar Traders –Vadakara

Abdul Jahadar & company – Taliparamba

OUTSIDE KERALA

Teracotta Enterprises –Mumbai

Terracotta Shoppee – Chennai

Sree Ganesh tile depot – Banglore

N.K Ahmed – Chennai

Kanara Tiles – Manglore

Shreyas Enterprise –Mysore

Natural Construction – Goa

Terra Tiles – Banglore

22

Maruthi Tiles – Koimbatore

Annapoorna Clay Depot – Banglore

Sree Ramakrishna Tiles – Banglore

Shanugham & company – Coimbatore

ARCHITECTS

Rao Constructions – Banglore

Vridhi Facility Management – Banglore

Total Environment – Banglore

23

FINANCE DEPARTMENT

24

FINANCE DEPARTMENT CHART

25

MANAGING DIRECTOR

JOINT

MANAGER

ACCOUNTS OFFICER

MAIN FACTORY

FACTORYII FACTORYIII FACTORYIV FACTORY V

ACCOUNTANT MALE

ASST. ACCOUNTAN

T

ASST. ACCOUNTAN

T

ASST. ACCOUNTAN

T

ASST. ACCOUNT

ANT

INTRODUCTION

Finance is the life blood of an organization. It is the science of fund management. It includes source of fund, planning of funds and usage of funds etc. It deals with money spend and budgeted. Moreover it is the financial department which makes sure that the prices are controlled besides looking after the cash flows and controlling profitability levels. Another important function of this department is to identify necessary financial information which should be revealed to managers so that they can make effective decisions and judgment. This department is responsible to prepare financial accounts and present in the annual general meeting of the company.

In short the financial department of the company serves the following functions:

1. Financial forecasting and planning

2. Acquisition of funds

3. Investment of funds

4. Maintaining proper liquidity

5. Accounting of all receipts and payments

6. Checking of wages and salaries

CAPITAL

Capital is the total amount with which business gets established and operated. The capital of BTW ltd

comprises of shares having a face value of Rs.10 each

AUTHORISED CAPITAL:- 50 lakh equity shares of Rs.100 each

SUBSCRIBED CAPITAL:- 4507632 equity shares of Rs.10 each

WORKING CAPITAL

That part of capital required for the day to day functioning of the business is known as working capital.

The main source of working capital are cash credit and owners fund.

SOURCES OF FUNDS

Every company should maintain a reliable source of finance. The main sources of finance of BTW Ltd

are

Advance paid for booking by dealers

Deposit by agents

Capital

26

CLERK CLERK CLERK CLERK CLERK

Bank loans

INVESTMENT

The company has investment in

Keltron component complex(10000 equity shares of Rs.10 each)

Canannore cooperative spinning mill(20C class shares of Rs.100 each)

Government securities(6 years Indira Vikas Patras)

DIVIDEND

Dividend is that part of profit which is paid to shareholders. It is declared in the annual general meeting

of the company. The present dividend rate of BTW is 12.5%.

RESERVES & SURPLUS

The part of profit after providing dividend is transferred to reserves and surplus for meeting the

unforeseen contingencies that may arise in future.

This amount is decided by Board Of Directors by considering both internal and external factors.

27

BALANCE SHEET AS AT 31 ST MARCH, 2011

SCH 31ST March,2011 31st March,2011

I

2

SOURCES OF FUNDS

1. Shareholder’s Funds:a) Capitalb) Reserves & Surplus

2. Loan FundsSecured Loans

TOTAL

APPLICAION OF FUNDS

1. Fixed assets:

a) Gross Blockb) Less: depreciationc) Net Block

2. Investments

3. Current Assets, Loans & Advances:a) Inventoriesb) Sundry Debtorsc) Cash and Bank balance d) Loans & Advances

A

B

C

D

E

F

4,50,76,320

1,80,20,994

8,28,20,364

4,51,93,426

2,14,58,760

305

3,37,72,270

6,30,97,314

11,471

6,31,08,785

3,76,26,938

4,50,76,320

1,47,28,681

8,01,31,355

4,11,54,279

2,42,01,995

2,06,354

2,78,20,578

5,98,05,001

3,93,497

6,01,98,498

3,89,77,076

28

Less: Current liabilities and provisions:

a) Liabilitiesb) Provisions

Net Current Asset

4. Deferred Tax:

Deferred Tax Assets

Deferred Tax Liabilities

5.Miscellaneous Expenditure(To the extend not written off or adjusted)

TOTAL

G

H

24,01,651

5,76,32,986

2,27,32,552

77,68,260

3,05,00,812

2,350

-16,52,677

2,71,32,174

-16,50,327

6,31,08,785

29,67,339

5,51,96,266

2,50,26,517

68,69,623

3,18,96,140

806

-20,79,510

2,33,00,126

-20,78,704

6,01,98,498

(Amounts in Rs.)

29

FINANCIAL PERFORMANCE OF BALIAPATTAM TILE WORKS Ltd

Financial Analysis is the process of identifying the strength and weakness of the firm with the help of

accounting information provided by the Profit and Loss Account and Balance Sheet. The term

interpretation means explaining the meaning and significance of data so arranged .It is the study of

relationship between various components of financial statements .Financial performance can be done

through various ratios .

LIQUIDITY RATIO

Liquidity Ratios are used to measure the liquidity position of the firm .These ratios are used to

determine and highlight the relative strength of the firm in meeting their current obligation to maintain

sound liquidity and to pinpoint difficulties if any .The important liquidity ratios used for determining

liquidity position are

a) Current Ratio

b) Liquid Ratio

CURRENT RATIO

Current ratio is the ratio of current asset to current liability. Current asset means cash or other assets

which can be converted into cash within a year. Current liabilities are those liabilities which are to be

repaid within a year. Current ratio helps to measure the firm’s short term solvency. The ideal current

ratio is 2:1.

Current ratio = Current assets

Current liabilities

30

The current ratio of Baliapattam Tile Works Ltd.

for the period 2009-10 and 2010-11

Year Current Assets Current Liabilities Ratio

2009-10 55196266 31896140 1.73

2010-11 57632986 30500812 1.89

Conclusion

Standard current ratio is 2:1. The company is not able to maintain this ratio. Therefore working capital

position is not satisfactory.

LIQUID RATIO

Liquid ratio establishes relation between quick or liquid assets and current liabilities. Liquid assets are

those assets which are immediately converted into cash. It includes all current assets except stock and

prepaid expenses. Liquid liabilities are current liabilities minus bank overdraft. The exclusion of bank

overdraft is due to the fact that it tends to become permanent mode of financing. Liquid ratio of 1:1 is

considered ideal.

Liquid Ratio = Liquid assets Or Liquid assets

Liquid liabilities Current liabilities

Liquid Ratio of Baliapattam Tile Works Ltd

for the period 2009-10 and 2010-11

Year Liquid Assets Liquid Liabilities Ratio

2009-10 30994271 31896140 0.97

2010-11 36174226 30500812 1.19

31

Conclusion

The company’s liquidity position is better as compared to previous year.

FIXED ASSETS TURNOVER RATIO

Fixed assets turnover ratio shows the relationship between sales and fixed assets. It shows whether fixed assets are fully utilized.

Fixed assets turnover ratio = Sales

Fixed assets

Fixed assets turnover ratio of Baliapattam Tile Works Ltd.

For the period 2009-10 to 2010-11

Year Sales Fixed Assets Ratio

2009-10 94995388 38977076 2.43

2010-11 118216459 37626938 3.14

Conclusion

Generally a standard ratio is five times. Here the company is having lower ratio which indicates idle capacity and excessive investment in fixed assets.

WORKING CAPITAL TURNOVER RATIO

This ratio is computed to test the efficiency with which the net working capital is utilized. It indicates whether the working capital is effectively used in making sales.

Working capital turnover ratio = Net Sales

Net working capital

32

Working Capital turnover ratio of Baliapattam Tile Works Ltd.

For the period 2009-10 to 2010-11

Year Net Sales Net Working Capital

Ratio

2009-10 94995388 23300126 4.08

2010-11 118216459 27132174 4.36

Conclusion

This ratio shows an increasing trend. It means that the working capital is effectively utilized in making sales.

PROFITABILITY RATIO

The profitability of a firm can be easily measured by its profitability ratios. Profitability ratio measure the ability of a firm to earn an adequate return on sales. The profitability ratios are generally calculated either in relation to sales or in relation to investment. The profitability ratios in relation to sales are Gross Profit Ratio, Net Profit Ratio, Operating Ratio, etc.

NET PROFIT RATIO

Net profit ratio is the ratio of net profit to net sales. It is known as profit margin. It is usually expressed as percentages. It is calculated as follows:

Net Profit = Net Profit x 100

Net sales

Net Profit ratio of Baliapattam Tile Works Ltd.

For the period 2009-10 to 2010-11

Year Net Profit Net Sales Percentage

2009-10 8755193 94995388 8.76

2010-11 10364804 118216459 9.22

33

Conclusion

Net profit ratio is not satisfactory. It shows that low efficiency and inadequate return to owners.

RETURN ON INVESTMENT

The overall objective of a business is to earn a satisfactory return on capital invested. The management and owners are very much interested in the rate of earning on the capital employed. The rate of earning on capital employed is referred to as ROI. This is the overall profitability ratio. This is used as a measure of success of a business. It is computed as follows:

ROI = Operating Net Profit x 100

Capital employed

Return on investment of Baliapattam Tile Works Ltd.

For the period 2009-10 to 2010-11

Year Operating profit Net capital employed

Percentage

2009-10 13594516 62277202 21.83

2010-11 118216459 37626938 22.01

Conclusion

It shows overall profitability is decreasing. There is not much return on capital invested.

LEVERAGE RATIO

PROPRIETARY RATIO

This is a variant of the debt equity ratio. This ratio establishes the relationship between shareholder’s

fund and total assets. It indicates the proportion of total assets financed by shareholders. It is usually

computed as a percentage. It is computed as follows:

Proprietary Ratio = Shareholder’s funds x 100

Total assets

34

Proprietary ratio of Baliapattam Tile Works Ltd.

For the period 2009-10 to 2010-11

Year Shareholders fund Total Asset Percentage

2009-10 598805001 94173372 63.51

2010-11 63097314 95259927 66.24

Conclusion

Shareholders fund of 2010-2011 is more by 2009-2010.This is a sign of profitability

SOLVENCY RATIO

Solvency ratio is used to test the solvency of a firm. Solvency means the ability to meet the outside

liabilities out of total assets .Thus, this ratio establishes the relationship between total assets and

outside liabilities. It computed as follows:

Solvency Ratio = Total Assets

Total outside liabilities

Solvency Ratio of Baliapattam Tile Works Ltd.

For the period 2009-10 to 2010-11

Year Total Assets Total outside liability

Percentage

2009-10 94173342 32289637 3.70

2010-11 95259924 30512283 4.19

Conclusion

Solvency ratio is increased by 0.20. Therefore the company is in solvent position.

35

CHAPTER - 5

FINDINGS AND SUGGESTIONS

36

FINDINGS

BTW Ltd is a leading time manufacturing company.

All the departments are well organized.

Its product line ranges from roofing tiles , solid bricks , hollow bricks etc.

The product are of high quality.

The demand of the company’s product is always high in both Indian and

foreign market .

The company does not provide any discounts other than to its employees,

charitable institutions and schools.

Product are graded into first quality , second quality.

There exist a good relation between management and employees.

There is no proper material handling equipments.

The company rarely organizes training programmes.

Lack of new blood in the organization.

The overall performance of the company is satisfactory.

37

SUGGESTIONS

Proper promotional tools should be provided to boost up sales.

Training programmes should be periodically arranged for employees so that

better output will be received.

Researches and development should be carried out to find substitutes for

clay.

The company should use sophisticated techniques and equipments.

The drying furnaces should be designed more scientifically.

New persons should be given chances in the organization, this will help in

bringing new ideas into the organisations.

Product should be made popular through advertisement in various medias.

More professional marketing should be carried out.

38

CONCLUSION

BTW Ltd is the most experienced tile manufacturing company in Kerala. Its clay

products are well known for their superior quality. They are now making their

performance graph up with a well enthusiastic Professional Management and

committed work force.

As world is changing, modernization have to be incorporated in every phase of

working of the company and proper measures have to be taken in order to cope

up with the heavy competition.

Thus the company should give more emphasis on the changing technology and

should try to adopt those in order to bring out new innovations and ideas to

satisfy the customer’s tastes and preferences.

39

BIBLIOGRAPHY

Production and operation - Aswathappa

Production & Operational Management – Bangai Sheema

Financial Management - A.Vinod

Websites : www.btwbricks.com www.gobricks .com

40