DPS: Cocktails and Conversation with Neil Chase and Todd Sawicki
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Todd and Neil Present The Conference: Driving You to Drink Digital Publishing Summit Spring 2013
description
Neil Chase and Todd Sawicki will moderate this interactive session in which they discuss with attendees the five pain points publishers face today. Moderators: Neil Chase, former svp, editorial, Federated Media @chaseneil Todd Sawicki, former CRO, Cheezburger @sawickipedia
Transcript of DPS: Cocktails and Conversation with Neil Chase and Todd Sawicki
- 1.Todd and Neil PresentThe Conference: Driving You to DrinkDigital Publishing SummitSpring 2013
2. Todd Sawicki@sawickipediaNeil Chase@chaseneil 3. Had to mention 4. RulesDrink every time one of the following words describing a publisher pain(Inspired by the Official Conference Agenda) 5. This is you on Tuesday 6. Swag(every time you grab a piece - drink) 7. Double Shot Special: Oreo 8. Mobile(as in mobile advertising, mobilemonetization, mobigeddon) 9. Private/Privacy (as in private exchange, marketplace; alsocan include privacy and cookie discussions) 10. Premium(as in premium advertising, premium publishers, premium inventory) 11. Real Time*(as in real time marketing; includes RTB) 12. Engagement(as in engage your audience;engaging brands, customers) 13. Programmatic(as in programmatic buying;includes programmatic guaranteed) 14. Native (as in Native Advertising;synonym Content Marketing) 15. Todd Sawicki@sawickipediaNeil Chase@chaseneil
