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INTRODUCTION

INTRODUCTION

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• DOCTOR OR is the most recommended dermo-cosmetics brand in Israel by dermatologists, offering a wide range of skin care products. • The brand was established on 1994 out of a unique collaboration of expert dermatologists and pharmacologists, committed to skin’s health and closely familiar with patients and doctors needs. • Today DOCTOR OR is part of NEOPHARM group, leading Israeli company specializes on RX drugs, OTC and various consumers health products.

VISION

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• To lead the market of dermo-cosmetics skincare, based on dermatological expertise and proven efficacy formulas. • To deliver the best solution and precise answer to all skin needs, supplying the most efficient, advanced and pleasant to use products. • To assist consumers achieving healthy skin for lifetime, providing them with professional and reliable advice how to best take care of it.

CONCEPT & VALUES

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Science

Technology

Expertise

Innovation

Style & tone

Textures

Fragrance

Pleasant usage

HEALTH BEAUTY

PRODUCTS

Face & body care Acne / oily skin Sun protection Anti-ageing

• The products packaging was designed to provide the pleasure of beauty, as well as values of innovation and credibility. • All packaging materials are recyclable. • The products are divided to 4 color series, as follows:

PRODUCTS

• All products are developed by expert

dermatologists and pharmacologists, working

together to ensure highest standards of safety,

among with visible and significant results. • Formulas are tested for sensitive skin. • Strict Quality assurance regulations,

production according to international

standards of ISO 9001. • The formulas are not tested on animals.

STRATEGY

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PROFESSIONALS DOCTOR OR is the most recommended dermo-cosmetics brand in Israel by dermatologists, a starting point providing efficacy assurance and safety guarantee, which is critical to the brand positioning.

CONSUMERS

Approach consumers: •Dermo-cosmetics consumers that makes their own decisions, without consulting a professional . • Cosmetics consumers identifying with health and professionalism values , seeking for alternative.

&

STRATEGY

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Brandman Research, July 2008

DOCTOR or is the most recommended dermo-

cosmetics brand by dermatologists in Israel

On which dermo-cosmetics brand do you recommend to your patients? (open question)

N=70

Total dermatologists

33%

25%23%

20%17% 16%

9%6% 5%

3% 2%

16%

8% 8% 6%11%

6%8%

DOCTOR OR DR. FISCHER ROC AVENE VICHY ATLAS SEBO-CALM MEDILINE NEUTROGENA SEBA-MED A-DERMA

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DERMATOLOGISTS

APPENDIX

THE PRODUCTS

PRODUCTS

PRODUCTS

Face Care- combination and oily skin

PRODUCTS

PRODUCTS

PRODUCTS

PRODUCTS