Dpd & baby kid
-
Upload
shoppinginnovationexpo -
Category
Presentations & Public Speaking
-
view
239 -
download
1
Transcript of Dpd & baby kid
Clever collaborationShopping Innovation Expo 2016
16.03.2016Sandro Bassani & Koen Verlaenen
201/05/2023
Koen VerlaenenSales manager DPD Solutions Shopping Innovation Expo
The impact of the digital evolution on the market and the consumer1
4
Today’s consumer is connected at all times
Today’s consumer is dynamic, informed and always online
Flexible & innovative services are key
The digital (r)evolution
01/05/2023Shopping Innovation Expo 5
39% of consumers look online for information before the
actual offline purchase
10%of consumers visit a physical store before the actual online purchase
Consumers in a digital world Changing buying behavior
One thirdof consumers use a mobile device to find a retailer / point of sale
More than half of consumers use a
smartphone when visiting a physical store
Source: ECC Cross-Channel Studie 2015, Deloitte omni-channel Studie 2014
6
Changing buying behavior
In 2015, 65% of consumers purchased goods using an online device
Consumers in a digital world
65
Desktop / mobile Offline
47% of consumers in 2015 used a collection point
Q1-201
5
Q2-201
5
13%
14%
Mobile & tablet share
Source: Comeos- E-commerce in België 2015, Cegeka omni-channel Maturity E-Book 2014, BeCommerce Market Monitor Belgium
The share of mobile and tablet in online purchasing increases
Shopping Innovation Expo 01/05/2023
01/05/2023Note text 7
Retailers are facing a huge challenge…A coherent brand and user experience across all digital and physical touchpoints
01/05/2023 8
Why go omni-channel?
To ensure a coherent brand and purchase experience across all different channels
Shopping Innovation Expo
9
The need for an integrated approach across all channelsBelgian retailers
62% Discrepancy between the needs of the consumer and the offer of the market
of the customer journey is digital
67%
58%of consumers can be triggered to collect their goods at a physical store
of consumers value online information on stock availability at a physical store as important
Source: Comeos- E-commerce in België 2015, SiriusDecisions, Inc. CXO Study
Only 29%of retailers have a mature omni-channel strategy
33% is still single-channel and 38% multi-channel
Shopping Innovation Expo 01/05/2023
3
1101/05/2023
Sandro BassaniCo-founder BabyKid
Shopping Innovation Expo
A short overview
2005
2007
2011
2012
2013
2014
Foundation of • Bébé and C° in Namur (G.Doemer)• Dominibaby in Anderlues (S.Bassani)
BabyKid• 2 owners: Gaetan Doemer & Sandro Bassani• 15 stores in the southern part of Belgium• Fusion & acquisition strategy
Second Bébé and C° in Suarlée (G. Doemer)Second Dominibaby in Ciney (S. Bassani)
Fusion to BabyKid4 stores
Central warehouse with new logistics organisationKick-off e-commerce
Acquisition of Ptibou+ 12 stores
3 new stores in Gosselies, Verviers and Awans 15 stores in total
1201/05/2023Shopping Innovation Expo
2015
Omni-channel strategy
01/05/2023 13
Omni-channel ambitions
Opportunities omni-channel • Faster sales loop
• many products in the e-catalogue• many products in stock (15 stores + warehouse)
• Increased customer experience (more freedom to the consumer)
Challenges• Logistics, treatment of the orders…• Inventory management• Realizing a coherent brand experience
across all touchpoints
Shopping Innovation Expo
Omni-channel set-up BabyKid & DPD
4
01/05/2023 15
The omni-channel shipping solutionWe facilitate your omni-channel strategy through smarter shipping solutions
Shopping Innovation Expo
01/05/2023 16
Set-up
DPD Pickup
Home Delivery
BabyKid Store
BabyKid
HQ
B2C Flow
Not@home Re-delivery
Shopping Innovation Expo
Return FlowShip from shop
Enabled by our PDA
technology
01/05/2023 17
Added value for BabyKid and its customersA unique service mix
Home delivery with Predict
Pickup parcelshop delivery
Delivery to BabyKid store
Optimization of logistics and system integration
Positive impact on ecological footprint
Coherent brand and customer experience
Value creation putting the consumer in control
Increased online and offline traffic
Cross-selling and upselling
Ship from BabyKid store
Shopping Innovation Expo
Thank you for your attention!
Clever collaboration
Let’s catch up at booth S76And win an iPad