Downtown Master Plan Presentation
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Downtown Master Plan Borough of State College, Pennsylvania Community Meeting #3, November 8, 2012 www.statecollegepa.us/engagesc
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PowerPoint from the November 8, Downtown Master Plan, Phase 1 Meeting. Visit www.statecollegepa.us/engagesc to give your opinion.
Transcript of Downtown Master Plan Presentation
Downtown Master Plan Borough of State College, Pennsylvania
Community Meeting #3, November 8, 2012www.statecollegepa.us/engagesc
INTRODUCTION
Downtown Master Plan Project Partners Borough of State College
Penn State University
Downtown State College, Inc.
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Mahan Rykiel Associates
Arnett Muldrow Associates
Stahl Sheaffer Engineering
Grimm + Parker Architects
Kalback Planning & Design
Dan Jones Landscape Architecture
Design/Planning Team
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1. Realize and market downtown’s unique identity
2. Establish the framework to create a most memorable, attractive and comfortable downtown
3. Consider public and private sector improvements that can attract a diverse range of users
Study Goals
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1. Design, Placemaking and Branding2. Utilities3. Multi-modal Transportation/Circulation4. Town-Gown Interface5. Downtown Uses and Development6. Community Sustainability
Scope of Work
PHASE I
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1. Review of previous studies/background materials
2. Stakeholder meetings/Community Meetings #1 and #2
3. Zip code survey/initial market analysis
4. Analysis exhibits
5. Testing of ideas
6. Design/community branding recommendations
Process to Date
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1. Analysis “High Points”
2. Community Branding Recommendations
3. Primary Public Realm Recommendations
4. Questions/Comments
Tonight’s Meeting
ANALYSIS
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State College, PA
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Gown
Town
State College, PA
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Athens, GA
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Gown
Town
Athens, GA
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Laramie, Wyoming
GownTown
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Gown
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State College, PA
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State College, PA
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Downtown has most of the things many communities are trying to get: • True mix of uses• Mix of transportation• People on the
streets• Vibrancy
Downtown
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Downtown
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Downtown
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Downtown
Gateways, Districts and Downtown Zones
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Downtown
Gateways, Districts and Downtown Zones
Focus for families and locals
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Market Analysis/Retail Leakage $184 million gain in Primary
Trade Area $136 million leakage in
Secondary Trade Area Net gain of $48.4 million
Compelling Categories -Significant Opportunities for Downtown State College Specialty Food Stores Cosmetics and Beauty
Supplies Family Clothing Stores Clothing Accessories Home Furnishings Sporting Goods
Downtown Market
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Emerging Conclusions
1. Downtown can’t compete with suburban development but it can distinguish itself and provide a complement to the suburban experience.
2. Downtown functions as it should. There are uses that serve the local community but there is the opportunity for much more.
3. Need to balance benefits of student activities with challenges and protect neighborhood character.
4. Allen Street corridor should be the focus for family and resident-based activities and businesses.
5. Challenge: Getting regional customers coming in on a regular basis.
Downtown Market
EMERGING IDEAS
Downtown Identity and Branding
Establishing an image
Deploying the brand
Expansion opportunities
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• Downtown is a college town.
• Downtown is also a place for all people: local residents/families, regional residents/families, visitors, students, alumni, faculty/staff, entrepreneurs.
• Downtown adds value for and is an important complement to Penn State University.
• Downtown is a collection of special places.
• Downtown is vibrant and full of life.
• Downtown is where memories are made.
Downtown Brand Values
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• Typefaces: Balance of Strong, Bold, and Assertive with Clean and Traditional.
• Colors: Palette of four core colors, strong but not primary colors (Blue, Maroon, Golden Yellow, Green). Multiple secondary color variations.
• Logo: Formal blocks that connote the rigidity of the blocks of downtown coupled with traditional typefaces and colors.
• Tagline: Messaging system that can be tailored to key target audiences: local, regional, visitor, alumni, student.
Downtown Brand Attributes
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Shape the best times of your life in Downtown State College.
As one of the nation’s iconic college towns, it is here where young adults get their first taste of independence, it is here where lifelong friendships are formed, and it is here where generations of former students come back time and again to experience the energy, the memories, and the spirit of this special place.
Downtown State College
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Reconnect with the best times of your life in Downtown State College.
It is home to the Centre Region’s largest collection of independent, locally owned shops and restaurants. It is here that independent booksellers, unique boutiques, and specialty shops thrive mere blocks from historic neighborhoods. It is here where the region comes to enjoy our international cuisine, fine dining, and casual fare in a dynamic walk-able setting.
Downtown State College
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Create the best times of your life in Downtown State College.
Creativity and culture thrive in our theatres, library, and public art. It is here where each summer Arts Fest transforms downtown into one of the nation’s most recognized events for art, film, music, and literature. It is here that young professionals share ideas that will evolve into the businesses of the future.
Downtown State College
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Discover the best times of your life in Downtown State College.
Families from across the region come here for a day of exploration. It is here that our Library hosts activities that enrich our community. It is here that the Discovery Space of Central Pennsylvania gives children the chance to explore, learn, and imagine. It is here that we gather for events to celebrate the vibrant life that the Centre Region has to offer.
Downtown State College
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Live the best times of your life in Downtown State College.
Our downtown is a place where people gather and we invite you to be a part of it.
Make time for your family.Make time for your friends.Make time for yourself.
The best times of your life. Downtown State College.
Downtown State College
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EMERGING IDEAS
Public Realm
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Public Realm Strategy
Focus on series of small gathering spaces and great streets
Create a “complete” core by focusing on streets that will connect with recent and current streetscape enhancements
Establish a streetscape hierarchy
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Primary Downtown Streets
College
CalderBeaver
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Recent/Current Streetscape Enhancements
College
CalderBeaver
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Key Focus Areas for New Enhancements
College
CalderBeaver
Heister
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Primary Downtown Streets
College
CalderBeaver
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Design Hierarchy
College
CalderBeaver
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Design Hierarchy
College
CalderBeaver
EMERGING IDEAS
Allen Street
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The Concept 100 Block as a
“great place”
Maintain vehicular access and parking most of the time
Pedestrian - only some of the time
High design aesthetic
Allen Street
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Allen Street - Precedents
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Allen Street - Precedents
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Allen Street - Precedents
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Allen Street - Precedents
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Allen Street - Precedents
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Allen Street - Precedents
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Allen Street – The Concept (Typical Day)
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Brick Paving Along Sidewalks, Typ.
Special Paving in Cartway and Parallel Parking Spaces
Bollards Between Street and Sidewalk
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Allen Street – The Concept (Large Event)
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Performance Spaces at Beaver and College Ave.Vendor Spaces and Outdoor Dining Located in Parallel Parking Zone, Typ.
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Allen Street – The Concept (Small Event)
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Cal
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Allen St. – Calder Way Intersection Remains Clear to Allow for Vehicular Circulation Between Beaver Ave. and Calder Way
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Allen Street – The Concept (Typical Day)
Parallel Parking
Special Paving
Brick Sidewalks
Bollards Between Sidewalks and Street (No Curb)
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Allen Street – The Concept (Alternate)
Bea
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Ave
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Brick Sidewalks and Parallel Parking Zone
Asphalt Cartway Opportunity for Pop-Up Cafes of “Parklets” in Parallel Parking Zone (May be Temporary or Permanent, May Rotate Locations)
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Allen Street – The Concept (Alternate)
Parallel Parking
Special Paving
Brick Sidewalks
Pop-Up Cafe
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Heister Street (Similar Concept to Allen)
EMERGING IDEAS
Beaver Avenue
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The Issues Varying character Limited sidewalk area High density of students
Beaver Avenue
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The Concept Cohesive level of
quality throughout Expanded
pedestrian gathering areas
Potential lane reduction/parking/ bike lane (east of Garner)
Beaver Avenue
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Beaver Avenue
Grace Lutheran Church
Beaver Avenue
Sow
ers
Stre
et
Special Paving in Limited Areas to Highlight Outdoor Gathering Spaces
Transition to Single Vehicle Lane East of Garner Street
Proposed Parallel Parking
Potential Bike Lane
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Beaver Avenue
Beaver Avenue
Hig
h S
tree
t
College Avenue
Remove Free Right Turn at College Ave.; Incorporate Crosswalks
Transition to Two-Way Traffic
Proposed Parallel Parking
Enhanced Streetscape with Reduction of Street Width
Potential Bike Lane
Potential Bike Lane
Proposed Parallel Parking
Proposed One-Way Traffic
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Campus/Downtown Pedestrian Connections
High Street is one of the few streets that aligns with a significant campus pathway….
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Campus/Downtown Pedestrian Connections
….however, there are no pedestrian crossings between downtown and campus
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Beaver Avenue
College Avenue
Eastview Terrace
Hig
h S
treet
Remove Free Right Turn Lane to Slow Traffic and Enhance Pedestrian Crossing
Expansion of Curb to Provide Pedestrian Landing Area and Access to Eastview Terrace Via Ramps
a
Potential Bike Lane
Curb Extension and Crosswalk to Provide Safer Pedestrian Crossing
EMERGING IDEAS
Calder Way
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The Concept
Service, pedestrians and bikes
Inconvenient for cars
Two-way flow for bikes
Different experience from College and Allen
Arts/funky
Divert attention from utilities – don’t invest in undergrounding them
Calder Way
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Calder Way - Existing Conditions
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97
Calder Way - Precedents
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98
Calder Way - Precedents
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Calder Way - Precedents
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Calder Way - Precedents
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Calder Way – The ConceptFr
aser
Stre
et
Alle
n S
treet
College Ave
Special PavingOccasional Tree
Murals/Wall Art
Overhead Lights Potential Gateway Features
Banners
Public Art
Façade Treatments
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102
Calder Way – The Concept
Pug
h S
treet
Alle
n S
treet
College Ave
Special PavingOccasional Tree
Murals/Wall ArtOverhead Lights
Potential Gateway Features
Banners
Public Art
Façade Treatments
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103
Calder Way – The Concept
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N
104
Calder Way – The Concept
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105
Calder Way – The Concept
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106
Calder Way – The Concept
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Calder Way – The Concept
EMERGING IDEAS
College Avenue
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109
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110
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111
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State College, PA
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The Issues
“Ground Zero” for Town/Gown Image
Pedestrian/ADA Accommodation and Safety
Bicycle Accommodations
Enhanced Bus Operations and Rider Experience
College Avenue
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College Avenue
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The Concept Cohesive town/gown
image Enhanced visibility of
campus Expanded pedestrian
areas Enhanced transit stops Bike facilities
College Avenue
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Four User Group Interests
Motorists
Bus Riders
Bicyclists
Pedestrians
College Avenue
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Constraints to Work Within
Curb-to-curb dimension (36’-42’)
Elevation change on campus side (2-3’)
Existing elms
Historic campus elements
Campus walks don’t always align with intersections
Undersized sidewalk areas
PennDOT ownership
College Avenue
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Conclusions
With desire to accommodate motorists, transit, bicyclists and pedestrians within a limited dimension, compromise will be required
Priority audience – the pedestrian
Utilize hierarchical treatment from the core
College Avenue
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College Avenue
College Ave
Alle
n S
t.
Fras
er S
t.
Pugh
St.
McA
llist
er S
t.
Locu
st L
n.
Gar
ner S
t.
Hei
ster
St.
Brick Paving Along Sidewalks, Typ.
Special Paving in Cartway and Parallel Parking Spaces
Bollards Between Street and Sidewalk
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120
College Avenue
College Ave
Alle
n St
.
Fras
er S
t.
Pugh
St.
Enlarged Stair and ADA Ramp Connection at Fraser Street
Potential Gathering Space (Seating Opportunities, Tables, Shade Trees, Etc.)
Patte
eM
all
Hen
ders
on M
all
Old Main Lawn
Hammond Building
Potential Ornamental Fence to Allow Views to Campus
Parallel Parking on Both Side of Street
Ramp Connection to Allow Bicycle Access to Pattee Mall
Grand Stair, Planters at Entrance to Campus at Allen Street.
Brick Sidewalk, Typ. (Expanded Where Road Dimensions Allow)
Enhanced Bus Stop with Shelters and Grand Stair in Front of Old Main Lawn
Outdoor Tables at Terminus of Henderson Mall
Enhanced ADA Stair and Ramp Connection at Pugh Street
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College Avenue
College Ave
Alle
n St
.
Pugh
St.
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College Avenue
College Ave
Alle
n S
t.
Campus Gateway
IntersectionEnhancement
Expanded Sidewalks
Outdoor Gathering Space
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College Avenue
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N
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College Avenue
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N
126
College Avenue
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College Avenue
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N
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College Avenue
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129
College Avenue
College Ave
McA
llist
er S
t.
Pugh
St.
Locu
st L
n.
Shared Use Path
Enhanced Stair and ADA Ramp Connection at Pugh Street
Outdoor Seating at Terminus of Henderson Mall
Chicane in Roadway East of Pugh Street Expanded Brick Sidewalk
Parallel Parking Removed in Certain Locations Along Campus Side to Allow for Sidewalk Enhancements Along Town Side
EM
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130
College Avenue
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N
131
College Avenue
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N
132
College Avenue
College Ave
Locu
st L
n.
Shared Use Path
Expanded Brick Sidewalk
Hei
ster
St.
Enhanced Bus StopSafe Crossing
Re-Aligned Walkway to Provide Better Connection to Preferred Crossing Point at Heister St.
Low Wall
Depressed Bus Loading Area to Match Curb Height Along College Ave.
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133
College Avenue
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College Avenue
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135
College Avenue
College Ave
Gar
ner S
t.
Proposed Gathering
Space
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Paving Potential
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College Avenue - Opportunities
Uniform family of street lights and signal arms (Baltimore, MD)
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Mobility
Pedestrian Level of Service – Mid Day
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Desire for East/West Connection
Downtown Bicycle Network
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Potential Shared -Use Path (On Campus)
Potential Bike Lane (With Lane Reduction)
High StreetBeaver Avenue
College Avenue
Calder Way
Potential “Shared Space” (2 –Way Bike Traffic)
EMERGING IDEAS
General
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Incorporate Throughout
Transit, bike, pedestrian emphasis - “park once”
Water quality
Green roof
LED Lighting
Use of recycled materials
Recycling stations
Solar-powered trash compactors
Sustainability
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Sustainability
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Sustainability
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N
147
EM
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N
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EM
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N
149
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150
EM
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N
151
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N
152
EM
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153
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154
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COMMUNITY INPUT
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• Angular parking on College Ave?• Is there still the opportunity for
gathering/ demonstrating at the Allen St. gateway?
• Why is there such an emphasis placed on cyclists in the recommendations for Downtown?
• What does the yellow in the brand have to do with State College?
• The type faces for Calder and Beaver don’t seem to make sense in the overall brand…
• Look more at the overpass at
University Drive as a gateway to downtown
• Recommendation: propose modern street furniture and amenities to contrast the architectural stock in Downtown
• This was an excellent presentation
• Do the recommendation for physical enhancements require the expansion of the area of the D.I.D.? How does the D.I.D. better market its successes?
Questions/Comments?
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• What about existing architectural quality and development/ re-development implications?
• Is the Fraser Street lot off the table for a civic square?
• What about the West End? Will improvements be addressed in this area?
• Is there a timeline to help
prioritize investments?• Are there proposed design
treatments for Pugh Street?• Will trees be replaced
along Pugh Street?
Questions/Comments?
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Questions/Comments?
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Questions/Comments?
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August 20-22: Project Kick-off
November 5-8: Planning Charrette
January 24/25: Phase I Draft
March 21-22: Phase I Final/Phase II Draft
April 15/16: Presentation of Final Draft
June 2013: Master Plan Complete
Schedule
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November 6, 4-6 PM: Open House (Room 220)
November 8, 5-7 PM Final Presentation (Room 201)
Schedule
www.statecollegepa.us/engagesc
Downtown Master Plan Borough of State College, Pennsylvania
Community Meeting #2, November 5, 2012www.statecollegepa.us/engagesc
