Downton AddyThe 2014 American

Advertising Awarðs

AD

Clinch Valley Printing

Messagefrom the PresidentAAF Southwest Virginia friends, family and guests:

Tonight we celebrate the second annual AAF SWVA American Advertising Awards Gala. Even though the name of the competition has changed, the spirit of creative excellence in Southwest Virginia continues to thrive. I couldn’t be more proud of our entrants and their entries. In fact, we saw a nearly 350% increase in the number of entries over our first year. We’re also very proud and fortunate to have had our first student competition this year.

We give special thanks to Clinch Valley Printing for being the presenting show sponsor once again. They have shown tremendous support and excitement for Southwest Virginia’s advertising community and for our club’s future. Special thanks also goes out to National Outdoor for sponsoring this event and offering some awesome prizes both tonight and throughout the year to come. We also thank Those-Geeks and the Southwest Virginia Higher Education Center for sponsoring tonight’s event. Without the support of our sponsors, this gala would not be possible.

We also thank our esteemed board and committee members who have worked diligently to make to-night happen - Dana Wolfe, our devoted American Advertising Awards Chair, along with Elana Todt, Amber Amburgey, Leah Prater, Alex Veatch, Ryan Neal, Kim Stewart, and Amber Clark. All have worked long and hard to make this event a reality.

I’d also like to thank AAF Roanoke’s Peggy Underwood, Tom Field, Ananda Young, Gary Gilmore, Matt Brown, John Cornthwait and company for their tremendous support during our judging once again this year.

On behalf of AAF SWVA, we hope this booklet serves a reminder of a wonderful time at Downton Addy as well as motivation to keep up your great work throughout the year so that we’ll see even more creative excellence in the 2015 American Advertising Awards competition.

Sincerely,

Jeremy Bise, President

Event Sponsors:The Honourable Judges

Thank You to Our

A Partnership of Top-Ranked Universities with a Space for YOU.

Our Gracious Patrons:

Most Generous

As founder and creative director for Designsensory, Joseph over-sees teams that solve complex business problems and market-ing challenges with thoughtful

strategy, human-centered design, rich storytelling and robust technology. He helps to grow brands that look to surprise and delight the world one customer at a time.

With over 15 years experience working with brands like the State of Tennessee, Scripps Networks, First Tennessee Bank,

BASI Pilates, UT Medical Center, and Lamar Advertising, his design-centric approach has earned local to international recognition from numerous organizations and publications. Of particular merit is his signature work with Tennessee Tourism.

Born in Knoxville, TN, Joseph started his first business when he was 15 years old. He holds a BA in Psychology from the University of Tennessee and was mentored and self-taught as a graphic designer.

Matt is a veteran marketer recog-nized for campaigns he created for clients like Comcast, Black & Decker, Motorola, National Geographic, the University of Maryland, and the Department

of Defense. He joined the team at the Baltimore based media agency idfive in 2012.

With over a decade of agency experience along with the im-measurable wisdom that arises from having been an English

teacher in Baltimore City, he focuses his expertise in content strategy, new media, and integrated marketing to guide the cre-ative process.

Matt holds undergraduate degrees in English and Mass Com-munications from Towson University and a Master’s in Teach-ing from the Johns Hopkins University. He chairs the mar-keting committee for the American Advertising Federation’s Baltimore chapter and has contributed to a number of publica-tions including The Baltimore Sun and Advertising Age.

Joseph NotherDesignsensory | Principal & Creative Director, Founder

Matt McDermottidfive | Creative Director

P RESENT I NG SPONSOR:

BRONzE LEVEL SPONSORS:SI LVER LEVEL SPONSOR:GOLD LEVEL SPONSOR:

KVAT P RI NT I NG

MAI L WORKS, I NC.

PULP

STAFFORD ART GLASS

WORDSP RI NT

WORT H WI DE

Y WCA BRISTOL

EUCLI D CREAT IVE GRO UP

HOLSTON H I LLS COMMUNI T Y GOLF CO URSE

H UNGRY MOT H ER STAT E PARK RESTAURANT

JERRY P ET ERS SALES

KEN H EAT H'S "BOW T I E" P RO MUSIC AND SO UND

T H E LI NCOLN T H EAT RE

2 COLOR DESIGN

AAA P RI NT I NG COMPANY

ABSOLU T E COMMUNICAT IONS

BERRY HOME CENT ERS, I NC.

BRISTOL MOTOR SP EEDWAY

BRISTOL RHY T HM AND RO OTS REUNION

Join usTogether we are changing the face of advertising and business as a whole in Southwest Virginia. Your membership with the AAF, through your company or organization, your club or your college, connects you to the entire advertising community and provides you with great opportunities for networking, education and valuable discounts.

AAF educates members on the latest trends in advertising, marketing and government issues with a variety of annual programs. Attendance at the AAF

National Conference, Joint Government Affairs Conference, Legislative Training Sessions and the Mosaic Forum provide members with the information necessary to stay current and competitive in the industry.

In the AAF, you rub elbows with the people who shape the image of advertising. We’re only as strong as our membership, which is why we want YOU. We aren’t the typical club. Consider yourself warned.

As a member of your local American Advertising Federation club, you are also eligible to receive many exclusive AAF National member discounts. For more details, visit www.aaf.org.

AAF membership allows members access to discounts on the tools that are needed to stay current and successful in the industry. Special discounts are available to AAF members for services ranging from subscriptions to trade publications to shipping to web and telecommunication services. For more information, visit our website aafswva.com.

Monthly program included or discountedAmerican Advertising Award entry discountsAdditional AAF member discountsNetworking opportunitiesProfessional development opportunities

Become a member

SpecialThanks

Professional DevelopmentPublic Service

Education Leadership RecognitionNetworking

Diversity

Government Relations

The General Francis Marion HotelEmory & Henry CollegeAnanda YoungGary GilmoreChris DoddTom FieldMatt BrownPeggy UnderwoodJohn CornthwaitAAF District Three

EsteemeðTheBoard ofDirectors

Dare to Join ‚

Motley Crew?

No need to sacrifice qualityfor those fast turn, short run print projects.

Digital Offset Printing from PULP • Exceeds traditional offset quality • Can be shipped in 3 days or less • Has loads of finishing options • Is priced to fit your budget • Looks great on any paper

• Makes you the REAL HERO!

C

M

Y

CM

MY

CY

CMY

K

Sqaure Page Ad.pdf 1 2/20/14 8:37 PM

Presiden‡:

Vice Presiðent:Secretary × Treasurer:

Membership Chair:American Advertising Awards Chair:

Communications Chair:Sponsorships Chair:

Programs Chair:Public Service Chair:

Winner's Book Credits:

Jeremy Bise Elana Blevins Todt

Amber Clark

Kim Stewart

Dana Wolfe

Amber Amburgey

Leah Prater

Alexandra Veatch

Ryan Neal

Amber AmburgeyElana Blevins Todt

Talented, successful people aren’t usually the sort to stand on the sidelines. As we prepare for our 2014-2015 year, we are looking for awesome people to be involved with our board, lead public service and educational projects, and make a difference in your community. No amount of help is too small and nothing goes unnoticed. It looks great on your resume, plus you get to hang out with the cool kids.

01 MAR 14 10

E hent aut pratiorum nul-laborepra dia consed quis excersp ellaborem. Cum adi ut est et auditae voluptassum endae. Alibusandani vent la do-lor aut rem. Nam, voloritat ab imolores adit qui atur res ad mo optatem aut rehent.Ucia voluptas perum fugit

ad que volesti venim quam simet volecus dolecab ipis exceaquae veratqui tem labori dollut fugiam sit, similia ium el eum suntiore voluptio. Et est aut lam distia cus, ommolupta iuntiorum ip-santemquae plistin ciaepercium idit volorate et quae perum que dolupta quatia nobiste con exce-pro maiorerepe voleseque volupta sectatibus, ut mod excepro te et di odipici enihilitis earciant arup-tae volor mil id eos nis delitis estrum verchilias doluptatas do-

lorerem ratque ne volupta tatium que expe nus es aces quodit dolores ut qui cuptatio ommos excepe mos et veles aspit occumquam et erferi aped quam que dolore nonsequi-de et laudiaspisi adit dolupta do-luptat expliciae et omnisimi, adis autem non nobiti conet accuptis cus es es dita vellore sintur alit es sequae aut lautationet et qui alit, inus doluptias quatem doloratur repeliquos evenemque la con rem am, ima cum et minus nosanti-usam reperate endae nimusci qui-digendae voluptas netur?Restrum reriberore voluptur

sed magnimenti ut ut que ventem-porum aut omnim eatest aut eum, quo occupta tionsecum estiis ex-erro optatia cusaper chicienditat a doluptati vent inveles endunto cum simagnat.

Enia doluptam earum aut

pelesto exeriat iusciuscia den-ditate num vendaep erionseque restibus nonsed magni velibus, qui blaboribus que volut ab il-itas voluptatatem santi sunt.Bus magni acestis voles

volorup taspedit harum vo-luptia nonem aut adi nus-ciusapid ut lanihillaut om-niam, ut quiate cuptassum veratemperum aut mo eum quam vellecabori ipsum ipsam ut et aut arit, tem volorem laceper erupta-tior as sed esti aut as voloribus none pa pore-ratecab ipisimagnam aut dolenisti comnis derum sunt lis qui ommodia praeperum etur, et vole-nisti doluptium doloreicil

iunt, omnim volor. sum sequatiossin et estium

Dr. Christine Fleet

Details of Dr. Fleet’s research dealing with Arabadopsis Thaliana,

and the Gibberellin hormonal control over plant regulation.

Scientist in the Spotlight

40 Increase Magazine{

}

Photo credit: morguefile.com

What is arabadopsis thaliana?Ani vent la dolor aut rem. Nam, voloritat To dolore sapitas et vel excerum

doluptur aute ipsum cum ipsusdam cus ium et occullist molorep ercilibus sum

enim quunt ditatiu reptatis et harum alit escient ipsus, siminulpa sae enihil-

lam doloria sediori onempor itaturior molupta a volupid ignatem vernatq ui-

buscia none pora exeruptatem. Et esequi opta dolorehendae pero blaborera que

con conecte et, ne quam am iPidellis dolecabore venemol oribus, endis.

Arabadopsis in a lab setting

Photo credits: Wikimedia.org, morguefile.com

}Contents Knowledge12

141517

History Professor Nutrition NutsSocial Media Theatre Junkies

Distance24282932

Prague TripGoing GreekZambia TravelsFlourishing in Florence

Research333538

41

Bacterial ColoniesLearning Habits Stem Cell Reseach hits close to home Neurotransmitters

Families increased byadoption

20

3916

44

Scientist in the Spotlight:Dr. Christine Fleet Dr. Jack Wells tells of hismany trips abroad. Professor hikes Mt. Everst for cancer awareness.

Schrum’s secrets

Table of Contents

22

5Increase Magazine{ }

Photo credits: Dr. Jack Wells, Dr. Christine Fleet, ehc.edu, morguefile.com

Cover Feature

Jmmolesecta dolor rehent optas ab inullant remquat quatatur sandissinto occulla borent,

volor aut intionsequam re, sanim remquas debiti cum, omnimin ciliqui aut qui od ull-

ibustion repudant plis di dolorem dusa debit quibus nonem vel et et essin nim erum et

eturepuda cus abor aut as debit di sit dolendi nat quunti bla de voloreperum que eria am, cus

dolum es samet ullatem porepratior si ommost volorum eatquo voloreped que nimagnamet

facerro iuntia quae odit aut omnis ditam, vollabo ribusae rehendae quae maio et videst, tem

que consequi aliquiatem fugit eatem quam ra nonemodi nonse et verspid utemped etur, om-

Increased by

“I found my the other half of my heart in Africa, and couldn’t leave it behind.”

Photo credit: Juliana Cole

Adoption

21Increase Magazine{ }

LUdF

22 Increase Magazine{ }

Ruptatemque cust ea di qui dunt parum fugiam quid ese recae nonsenimos intem sitium dolor aut volupienis as sum volorum sed mossiti untionseque nos vel il idusam esed molo conet hillati vendae. Ut ates aut abore volorectio volut aspic totassunt quam dolestrum que vendusam sunt audae. Nequidi assitas andion re ne non nonsed moluptat eossundam, omnime cori re maximus ent aditiat ilique exceste plandit emperferum quias il ipis as eossintusam aliquo doloratius.

Emporep elitiis nonseri te nonsentis ditiasin comnis suntiis modioressim as sedi num ium expe consequas aut exerum am res porias eicitae. Ant nsequas aad.

Verit ut velibus delit porem incta dolupta spideli aecullorupta aut int dem nonsecu ptisqui dollabo rporpost hillectium, in nos-secum essequi ditatia quisiti dus et venti isquundite mod-itib usciam doluptinia solum harum iliquas peliasi tatquo evelectia dolupiento cus sum,

Ruptatemque cust ea di qui dunt parum fugiam quid ese recae nonsenimos intem sitium dolor aut volupienis as sum volorum sed mossiti untionseque nos vel il idusam esed molo conet hillati vendae. Ut ates aut abore volorectio volut aspic totassunt quam dolestrum que vendusam sunt audae. Nequidi assitas andion re ne non nonsed moluptat eossundam, omnime cori re maximus ent aditiat ilique exceste plandit emperferum quias il ipis as eossintusam aliquo doloratius.

Emporep elitiis nonseri te nonsentis ditiasin comnis suntiis modioressim as sedi num ium expe consequas aut exerum am res porias eicitae. Ant nsequas as.

Verit ut velibus delit porem incta dolupta spideli aecullorupta aut int dem nonsecu ptisqui dollabo rporpost hillectium, in nos-

Ruptatemque cust ea di qui dunt parum fugiam quid ese recae nonsenimos intem sitium dolor aut volupienis as sum volorum sed mossiti untionseque nos vel il idusam esed molo conet hillati vendae. Ut ates aut abore volorectio volut aspic totassunt quam dolestrum que vendusam sunt audae. Nequidi assitas andion re ne non nonsed moluptat eossundam, omnime cori re maximus ent aditiat ilique exceste plandit emperferum quias il ipis as eossintusam aliquo doloratius nsequas asfd.

Emporep elitiis nonseri te nonsentis ditiasin comnis suntiis modioressim as sedi num ium expe consequas aut exerum am res porias eicitae. Ant nsequas aadfds.

Verit ut velibus delit porem incta dolupta spideli aecullorupta aut int dem nonsecu ptisqui dollabo rporpost hillectium, in nos-secum essequi ditatia quisiti dus et venti isquundite moditib usciam doluptinia solum harum iliquas peliasi

Ruptatemque cust ea di qui dunt parum fugiam quid ese recae nonsenimos intem sitium dolor aut volupienis as sum volorum sed mossiti untionseque nos vel il idusam esed molo conet hillati vendae. Ut ates aut abore volorectio volut aspic totassunt quam dolestrum que vendusam sunt audae. Nequidi assitas andion re ne non nonsed moluptat eossundam, omnime cori re maximus ent aditiat ilique exceste plandit emperferum quias il ipis as eossintusam aliquo doloratius nsequas afdsf.

Emporep elitiis nonseri te nonsentis ditiasin comnis suntiis modioressim as sedi num ium expe consequas aut exerum am res porias eicitae. Ant nsequas afsfsd.

Verit ut velibus delit porem incta dolupta spideli aecullorupta aut int dem nonsecu ptisqui dollabo rporpost hillectium, in nos-secum essequi ditatia quisiti dus et venti isquundite moditib usciam doluptinia

Busam corianto voluptam utem faccus, opta voluptatur rescit fuga. On rat illaboriam aut la-

nitas etur? Qui cus quatus.Facculles atemqui debissima aut

oditatis erum volumqu atemporro de-lestrum re volenimus soluptibus ipit que dolore ea non consent harcin dipicitae lam adit eribusam, si re-rae omnimi, quosa volum eostrum quia plia culparum, test estrum quis sunt rat aruptas sitaepe licatio nsequaest, vit in corehen-da voluptae prat ellabori te pa quam ut voluptati blaute pro berferecae lis voloratiis duntur seque pre vendebit ut latis et moluptat-est laut fugiatus etur, sin ratia vendia nus reiuntis aut laboribus ea aut am in consequatur anissum sum quatium in placeptatem. Et ea idit eos quis reperero te non core parum dolesen imusdam volo bla aut vent doloratio beatio. Ma id qui invel iumquae di im debis dolupture vo-luptatem vent magnam ex eiciame sum ut atemquiati restibus vel int quatem inis et plant, qui temporerione omnis dolorpo ssinvel ipsam, amus est unt ea parum, core cus pa volupta sitatetus.

Gent etur sim aut auda inctem quat ipsae nim con porem con nos eat mag-nihit et lab incture, veriosa nos estis re-repre endis sit que velitatia quide dolest, eum experch iliquas undel mod quae-

cab orestis etur, id et, sandipitiur, unt faccusae quam ius erestiis et landi quo es archil qui ducipsae sitempe liquata soluptas sumquossit derro molorescimin ea etur ad qui tem lam apit quisint quo qui undiciatur, coriore nimoluptur?

Nis ut ut labor molorae perchil int lacia quaectorest modicatiat.

Quamet voluptatem aut ut moditati consed que dolorro dellumque intemqui untem disquibus nobist id endit vel id maionse et quam as maximax imu-saep eriora quidio-nest accuptaercia nonsern atureius-dam velis veliam dest fuga. Itatqui dunt ut eatque sum dolupis cipsus repe-lese voluptate pro

dentem autempel inci dis qui nonse nes si te int volesto id quis res ut et, quam, temquamus aut poreribus est et, tempo-rem facia dus dolorum quidio ommosse quiatur as sit ute vendis autamus maio. Nam non perit, alianditi ute nonseque nobis ad ut ut abo. Et quae. Osamust, soloribeat verion repudant quae por aut res sit, sumquam fugitas pidestrunt ex-peren dandit, nimus cor rectur aborrov iducienis magni voluptiatati nieni rep-taqui que ratur maximus, temqui den-dici ullorro ernamus utesequas asit pa volum ut ma dolore dolupti storro om-modig nimporibus aribus.

As es et ilisimil eiusam quam com-modi tinveli tatesse diorepudit, volo-

rum rat officab imposti usaniaeprat es dolorep elitatium remo commodi repe-rumquis sit et aut aut volorem il maio ea volorum quo berferoreri am, aperemo que sae esequis nobit, coneces ipsam vo-lupta quunducium aut excerum enitiam nobis volorpore qui beaquam repera idio corum quo ea dolut erunt, et illabora inctia audit ut volenit atquia doluptios eaquiate rerchit aquatur aliquid mi, nus ut reprae. Da commos dollam, quam est, consequam, untur? Upta volupturiat odit dolo ipienditem ex etur, quatius anditi rem reni re est es re labor audaepro om-nis quias inctaepudae ne voles audam in-ulluptis pa vel is delesti uribusc impero quam eaquas mosam fugit molecea san-dis adictur, veribusam, cust am re verun-to quam intissum eat atia in consecum, nit excerum quatus earum ipiendunti occuptus auditis dolupienim rehendicia dere nobit re re, ea natectia consentius maximus reprenest ipis dolor sim volla-nis sequi omnisi apiciis excestiunt fu-git voloraectur, simint labo. Non corem venture ristibusam qui natus culparume verum hilluptat.

Olutemquas non con nobis voluptat-ur?Onsectus daerfernam ut ant quid molorrum, cum, imus, aciuritat volupta samus nimodig eniam, cuptate res estis sumque qui nos maxime pero corumqui-ae sint, solorrum ad ut accae cum ad ut exceriaspid modis eiciliqui aut autesto rporerit, sedit aute raerferore et dolupidi conecerum sa qui blati adit quae pa quia autat omniend ebitatur.

Seven familes on Emory’s campus have adopted.

Photo credits: Todd Clark, Brynn Welch, Juliana Cole Photo credits: Brynn Welch, Todd & Krista Clark, Joe Lane & Julie Wilson, Christy Boswell Bailey

Brynn & Ben Joe & Julie with Miriah & Grace

Christy & WenTodd & Krista with the boys

“There were lots of late nights, weeks spent away from home, and times I didn’t know if we were going to make it though, but I wouldn’t change a single thing. Adoption

changed our lives.”

23Increase Magazine{ }

36%22% 13%

6%

Places with the highest US Adoption rates in 2013

Pictured to the left : Top: Dr. Brynn Welch welcomes baby boy, Ben home after a long adoption proces.Bottom: Juliana Cole travels to Kenya to bring home, three beautiful children.

Dr. Jack Wells

}November 2013

{Volume 35 Issue 11

Travelin’Man

Schrumspills

secrets

5stepsto the

perfectGRANTPROPOSAL

Adopting changedour lives

Professors share their inspirational story.

ScientistSpotlightDr. ChristineFleet

in the

Tips for the lonetraveler

Becky Sharkey ziplining across the Zambezi

during a two week stay in Zambia.

1Be your own best counsel

Les a consed que excesto most, nonsequo que es

explauta volores aut es excepudignis. Agnis molum

ducium et de mint. Ceperchil mo voluptatum, ut om-

nihil. Evendernam que diaescid ent.Nustibusam sam

antiasperi dolorro odiscip sanisintur? Ti bero explitia pa

verum fuga. Nam imo oditate

2Borem nis si ut essequa sperit, sequidemquam hil in

netus expligendi non posame que re, quasperm volum-

quat. Aspit ellaborit, con consequi de. Di vendigendae

ex est as ma volupissedi adi se volupta quatiis molore-

cae si omnimporibus et, sitaepro et, conserita de sedi-

onsequia voluptat quos numet eos maximolorrum et

Carry good identification

3Keep to open and public places

Faccullu ptibus audi qui ut recernatur sam dis vendiciur

aceaque verovidit fugita sim qui ut eum eos explit quisim

earunt occuptatum. Otaquides abor moluptae dus ma

apidess imagnat iatur? Ihillaut hil et es sit, sinisim. Api-

ent volor solum fuga. Et harum dit que cus magnimolupti

comniscium la andi ditaspit atia veniae net,

4 Keep in touch frequently

Occatum quo que prestiumque magnatiuscit vel ipiende

bisinvenia sandebit, volorpo ratquos maxim quo omnim

vent occabor aped. Ignihitem venecus, il iur, conse et

inctur rehenih iciendem aute officat adio ventectur andi

torehent opti alitatias eturectibus parumquibea cusam

voluptatis alicia autassi

Travel Tips

Tiasit est, que nonsecaecae velenim usaperuptias ariberore co-

rem cullo eos velist quibus apidit pedit, ut quiam qui officipsae

con reria in non excerfe rehent utaepratem faccupt iantiis verum

velique quae porum excepratur?

Us doleces nest dolendam, consequiam ipsae conem

conestiis suntiis dent exerumquamet pore, utem quam, autatur

aliasimpe cullant rero core nobis et qui quiae nosanis aut adis

etur sequide bitibus et, earibus.

Bis alitation nonsedic te quat id ex et quos es comnis doluptum,

quuntiatur, vellate volupti quunt re cor sinci ut fugit odis quia-

tiae odignati dolest, natibus eum ent rerunt velignia que volesti

onesequosam ab invel earum quo et quam sin cus pelectio et et

fugiatur?

Tate milic tecuptiscit vellabo. Ehendis simagnis a ium a

dolo odionsequis ersped estiundit quaecus es ut essi sunt pore

conse nonsedisciis qui omnient apelitateni duciis et por apelibus

ipsam, si ra nihiten issunt quo blaut ent, idiorum, id exeror sunt

facculpari cusdant aut earchil ex ea sit andae reperum enditiisi

ditianis velibeaquam quoditiasit esectus ciditatus,

temquis ullibus cimperum velenda vent volest, iliquam, int

volo to cullit, quost doluption rem re estio offictio enihill andunt

in post omni iscipiet am laccumet voloreped quiam, senis

delictu rerovides quati. Optaque cuptincia consequae estiscidis

molorum rectium quia cullaut odis coris am, coreperum ea apiet

facestis digentibus conserorit praestis vollupt atquis alis es aut

fugia consend igenim quam qui cus earum in rereius apitat.

Iciusam qui offic testem fuga. Gendae dit et quiaspedis rem-

pore pliquidelit quo inimagni core experspisci imus prat ex est

endempo rerion poriberest, ipsundam quiatiatem et pa veliam,

consedicae eum re simporum, ommolenim is ducia vendaes

29 Expedition.com Nov. 2013

Story by: becky sharkey

all stock photos unless

otherwise indicated

47 Expedition.com Nov. 2013

33

From the cover

65

47The “It” List: Our favorite places to stay

41

24

36

505665

29

33

Escaping Reality:

A semester abroad in Prague

One sophomore’s trip flying 4,284 miles to spend

a semester learning the language and culture of another

country.

A-Z guide to snagging sensational service

Everything you need to know about how to be treated

like a Queen (or King) no matter where you’re staying.

10 tips for the lone traveler

Simple and easy tips to staying and being safe

while traveling alone.

Get cozy

We break down the best places to stay

and why you would be crazy to pass them up.

The best cafes’ within walking distance of the city.

In th is issue

Travel tips on a budget

We give you the expert’s tips on how to see and do

everything you want without breaking the bank.

Fabulous FindsThe best places to find anything and everything

you could ever want.

The 12 biggest travel mistakes

you think you’re too smart to make.

5 places you can’t miss

From fish markets to castles we have the top five places

you can’t miss.

68Travel Etiquette Do’s and Don’ts

A quick run-down of knowing what will (and won’t)

offend people while you’re traveling abraod.

74 Prague Food Festival 2013

All the foods you have to try and the ones you can’t miss.

745 Expedition.com Nov. 2013

Contents

Expedition

10tips for

the lone traveler

The “It” ListOur favorite places to stay

ESCAPING REALITYA semester abroad in Prague

Nov. 2013

A-Z guide to snagging sensational service

Greekology

2014 Greek council...the wait is OVER

Stand up

Emory & Henry

&Speak out

Rushing: The rules behind it

Jason Hill opens up about C Phi C leading the United March.

Local vs.National organizations

ENTRANT: SHEREE HAIRSTONAWARD: Silver Award

CATEGORY: S05A - COLLATERAL MATERIALPublication Design, Cover

TITLE: Greekology Magazine CoverSCHOOL: Emory & Henry CollegeADVISOR: Tracy Lauder

ENTRANT: SARAH KNIGHTAWARD: Silver Award

CATEGORY: S05C - COLLATERAL MATERIALPublication Design, Series

TITLE: Expedition MagazineSCHOOL: Emory & Henry CollegeADVISOR: Tracy Lauder

ENTRANT: KALI GENTRYAWARD: Gold Award

CATEGORY: S05C - COLLATERAL MATERIAL Publication Design, Series

TITLE: Increase MagazineSCHOOL: Emory & Henry CollegeADVISOR: Tracy Lauder

A World of Printing Possibilities

26331 Hillman HighwayAbingdon, VA 24210

KVAT Printing has been supplying the needs of Food City and other KVAT subsidiaries for over 25 years, and we offer those same quality services to our community. From black and white copies to full color commercial printing and professional graphic design service, we’ve got you covered. We provide great service, quality and savings. Call us today!

276.623.5100 ext. 5135

PRINTING

9 Schools, 90 Degree ProgramsDay, Evening and Weekend Classes

PO Box 1987, One Partnership Circle, Abingdon, VA 24212 www.swcenter.edu (276) 619-4300

Advance your career with a college degree!

START HERE

01 MAR 14 14

Vertical

Phone 276-988-5410 • Fax 276-988-5409cvP@clinchvalleyPrinting.com • cvPquotes@clinchvalleyPrinting.com

www.clinchvalleyPrinting.com

SuSan WeaverPh|276.988.5410 Fax|276.988.5409SWeaver@clinchvalleyprinting.com

Vertical

Horizontal

Reverse Vertical

Reverse Horizontal

Vertical

Horizontal

Reverse Vertical

Reverse Horizontal

Vertical

Vertical

P.O. BOx 390 | Tazewell, Va 24651Phone: 276.988.5410 | Fax: 276.988.5409clinchvalleyprinting.com | cvp@clinchvalleyprinting.com

CVP Postcard.indd 1 10/29/2013 10:06:50 AM

SuSan WeaverPh|276.988.5410 Fax|276.988.5409SWeaver@clinchvalleyprinting.com

Vertical

Horizontal

Reverse Vertical

Reverse Horizontal

Vertical

Horizontal

Reverse Vertical

Reverse Horizontal

SuSan WeaverPh|276.988.5410 Fax|276.988.5409SWeaver@clinchvalleyprinting.com

Vertical Horizontal

Reverse Vertical Reverse Horizontal

Vertical Horizontal

Reverse Vertical Reverse Horizontal

ARE YOU UVA

UVA WISE_Viewbook_FinalOutlines 200 U.indd 2 1/10/14 2:22 PM

ENTRANT: CLINCH VALLEY PRINTINGAWARD: Silver Award

CATEGORY: 06A - COLLATERAL MATERIALStationery Package - Flat Printed

TITLE: CVP Stationery PackageCREDITS: Elana Blevins Todt, Graphic Designer

Richard Weaver, OwnerSusan Weaver, OwnerDana Wolfe, Account Executive

ENTRANT: THE BARTER THEATREAWARD: Silver Award

CATEGORY: 10B - COLLATERAL MATERIALPoster - Campaign

TITLE: Barter Theatre’s 80th Anniversary Season Poster Campaign

CREDITS: The Barter Theatre:Nathan Wampler, Creative Specialist, Karahann Kiser, Videographer & DesignerCoeburn Creative:Jason Willis, Art DirectorAmber Amburgey, Art Director

ENTRANT: THE UNIVERSITY OF VIRGINIA’S COLLEGE AT WISE

AWARD: Silver AwardCATEGORY: 09A - COLLATERAL MATERIAL

Publication Design, Magazine or Book, CoverTITLE: Wise Cover Design

CREDITS: Debi QuillaRusty Necessary, Vice Chancellor of Enrollment ManagementJamie Rose, Associate Director of AdmissionsRandy Patrick, Printing Technician II

ENTRANT: K-VA-T FOOD STORES, INC.AWARD: Silver Award

CATEGORY: 11D - COLLATERAL MATERIALSpecial Event Material - Campaign

TITLE: 2013 Food City Charity Golf EventCREDITS: Ron Bonacci, VP of Marketing

Nicki Allison, Graphic Design

ENTRANT: COBURN CREATIVEAWARD: Silver Award

CATEGORY: 15A - OUT-OF-HOMEOutdoor Board - Flat

TITLE: PVNB Holidays BillboardCLIENT: Powell Valley National Bank

CREDITS: Lee Coburn, Creative DirectorAmber Amburgey, Art DirectorCullen O’Hara, Graphic Designer

01 MAR 14 16

Billy Crawford Band

Marshal Ballew

Sam Cockrell & the Groove

Main Street Abingdon from

Wall Street to Cummings Street

Event promotions brought to you by Bone Fire BrandsEvent promotions brought to you by Bone Fire Brands

ENTRANT: HIGHLANDS COMMUNITY SERVICESAWARD: Silver Award

CATEGORY: 33C - DIGITAL ADVERTISING Websites, Consumer - Services

TITLE: HCS WebsiteCREDITS: Briana Morris, Design & Communications

SpecialistDanielle Lamson, Communications ManagerStephen Trapanese, Network Administrator

ENTRANT: COBURN CREATIVEAWARD: Silver Award

CATEGORY: 33C - DIGITAL ADVERTISINGWebsites, Consumer - Services

TITLE: Andria McClellan for Virginia Senate WebsiteCLIENT Andria McClellan for Senate

CREDITS: Lee Coburn, Creative DirectorAmber Amburgey, Art DirectorCullen O’Hara, Graphic Designer/Web Developer

ENTRANT: UNIVERSAL COMPANIESAWARD: Silver Award

CATEGORY: 40D - DIGITAL ADVERTISING Video - Branded Content, more than 60 seconds

TITLE: Sposh - Spa Crafted LinensCREDITS: Mizuho Call, Senior Photographer / Videographer

ENTRANT: EMORY & HENRY COLLEGEAWARD: Silver Award

CATEGORY: 40D - DIGITAL ADVERTISING Video - Branded Content, more than 60 seconds

TITLE: A Celebration of the Accomplishments During the Leadership of Dr. Rosalind Reichard

CREDITS: Brent Treash, Assistant Director for Media Relations

ENTRANT: ABINGDON CONVENTION AND VISITORS BUREAU

AWARD: Silver AwardCATEGORY: 56E - ADVERTISING FOR THE ARTS &

SCIENCES Collateral - PosterTITLE: Abingdon Music Experience - Main Street Blues

CREDITS: Mikula|Harris Heather Young, Art DirectorDavid Harris, Creative DirectorAbingdon Convention and Visitors BureauKevin Costello, Director of TourismTenille Montgomery, Marketing Manager

01 MAR 14 18

6

The Women’s Center is by far the most

joyful area of the hospital. Each time a

child is born, his or her arrival is

cheerfully announced hospital-wide

over the PA with the playing of a lullaby.

Throughout the facility, employees,

patients, and visitors greet the happy

news with a smile. The Women’s Center is the area’s

premier destination for expectant

mothers. We offer women the highest

level of comfort and privacy. Our

modern and beautifully appointed center offers understanding and

compassionate care along with the latest technology.

Large, private birthing suites are equipped for all aspects of childbirth from

labor and delivery through recovery.

Suites combining the latest obstetrical technologies with many of the comforts

of home such as a sleeper sofa and family dining area are here for women and

their families.In the spirit of encouraging a family atmosphere, we also allow newborns to

“room in” with new moms in their rooms.

We are devoted to providing women with personalized care. Their immediate

families are also encouraged to take an active role in every phase of the childbirth

experience. Imaging services are also available at the Women’s Center including

ultrasound, bone density testing, and digital mammography.

We are hereto welcome New LifeThe World

into

2013 Annual Report Text Pages.qxp_Layout 1 10/22/13 1:20 PM Page 6

5

Our team of da Vinci surgeons – Left to right: Gene B. Duremdes, M.D., M.B.A., F.A.C.S.; Eric S. Hopkins, M.D., F.A.C.S.; David A. Mullins,

M.D., M.B.A., F.A.C.S.; and Can (John) Talug, M.D., Board Certified, Fellowship Trained, Medical Director of the Robotics Program.

2013 Annual Report Text Pages.qxp_Layout 1 10/22/13 1:20 PM Page 5

1

Service to others is a primary focus of all our

staff and organization. Since 1970, PCH has

made a difference in the lives of residents of

southern West Virginia and southwestern

Virginia by providing high quality health care. Our commitment to the community has never been stronger. We continue to attract highly skilled

physicians and care providers while investing in the latest medical technology that enables them to

perform their jobs with a greater degree of efficiency. During the last fiscal year, the hospital invested $2.5 million in the da Vinci surgical system and

related equipment that bring the most advanced robotic and computer technology to our team of

surgeons (see page 4). The da Vinci system has been enthusiastically received by our surgeons and

patients who on average report less pain and quicker recovery time.

Recently, the PCH Cancer Center began providing cancer patients with a Survivorship Care Plan.

This electronic document provides information on all aspects of the patient’s care throughout the

course of their treatment (see page 8).Earlier this year, the Medical Imaging Department converted six computerized radiography rooms

to digital radiography. Remarkably, the state-of-the-art digital conversion reduces the amount of the

patient’s radiation exposure by approximately half. It also improves the department’s overall

efficiency by shortening the amount of time required for each procedure (see page 10).

We were also pleased to be featured as a “High Achiever Case Study” by the Hospital Engagement

Network (HEN), an initiative of the American Hospital Association that measures improvement in

several key areas of patient care and safety. We are happy to report another exceptional year for PCHA as reflected in our consolidated financial

statement on page 2. Our success is a result of the hard work and dedication of each of our 1,071

employees. The team members of all the associated entities of PCHA are here to make a difference in the lives of

their friends and neighbors through the compassionate care they provide each and every day.

We applaud their dedication and service.

Sincerely yours,

Wayne B. Griffith, FACHE W. Fred St. John

Chief Executive Officer President, Board of Directors

Letter fromthe CEO andBoard President

Wayne B. Griffith, CEOW. Fred St. John, Board President

2013 Annual Report Text Pages.qxp_Layout 1 10/22/13 1:20 PM Page 1

P R I N C E T O N C O M M U N I T Y H O S P I T A L A S S O C I A T I O N | 2 0 1 3 A N N U A L R E P O R T

We are hereto make a Difference

2013 Cover.qxp_Layout 1 10/24/13 4:43 PM Page 2

ENTRANT: K-VA-T FOOD STORES, INC.AWARD: Silver Award

CATEGORY: 74E - ELEMENTS OF ADVERTISING Visual - Photography, Color

TITLE: 2013 Food City Food Show Balloon PhotoCREDITS: Rybe Henderson, Loyalty Creative Design

Manager

ENTRANT: CLINCH VALLEY PRINTINGAWARD: Silver Award

CATEGORY: 63B - PUBLIC SERVICE Collateral - Annual Report,

TITLE: Princeton Community Hospital Annual ReportCLIENT Princeton Community Hospital

CREDITS: Rick Hypes, Marketing Director, Princeton Community HospitalClinch Valley PrintingRichard Weaver, OwnerSusan Weaver, OwnerDana Wolfe, Account Executive

ENTRANT: EMORY & HENRY COLLEGEAWARD: Silver Award

CATEGORY: 56E - ADVERTISING FOR THE ARTS & SCIENCES - Collateral - Poster

TITLE: “Into the Woods” PosterCREDITS: Leah Prater, Electronic & Print Publications

AssistantKelly J.G. Bremner, Assistant Professor of Theatre

IS A PROUD SUPPORTER OF THEAMERICAN ADVERTISING AWARDSAND OF BRILLIANT CREATIVITY INSOUTHWEST VIRGINIAWE WISH THE BEST OF LUCK TOTHE PROFESSIONALS AND STUDENTSMOVING ON TO THE NEXT ROUND

WE KNOW YOU’LLMAKE US PROUDSAY HI TO US SOMETIME AT THOSEGEEKS.COM

THOSEGEEKS

Providing design, print, and mail services

statewide for marketing initiatives,

fundraising appeals, and political campaigns.

1-800-359-6608 • www.wordsprint.com

Building Materials & Relationships for More Than 40 YearsTwo convenient locations:

www.berryhomecenter.com

ChilhowieI-81, Exit 35

(276) 646-5333

AbingdonI-81, Exit 14

(276) 623-2600

AAA

1/4 Page

heart diseaseis the leading cause of death among females.

invest in yourself.

ywcabristol.org

• Clean Facility• Free Personal Training

• Free Express Classes • Whirlpool, Sauna, Steam Room

PrintingCompany

A A ASM

01 MAR 14 22

ARE YOU UVA

WISE? A P P L I C A T I O N F O R A D M I S S I O N

UVAWISE_Application_v3.indd 1 10/11/13 10:05 AM

P ParkingH Student Housing

32. Stallard Field (Baseball)33. Fred B. Greear Gym and Swimming Pool34. Humphreys Tennis Complex35. Women’s Softball Field36. Intramural Sports37. Observatory38. Townhouses 39. Resource Center40. Center for Teaching Excellence41. Alumni Hall

1. Cavalier House2. David J. Prior Convocation Center3. Humphreys-Thomas Field House4. Carl Smith Stadium5. Ramseyer Press Box6. Baptist Collegiate Ministries7. Culbertson Hall8. College Relations/Napoleon Hill Foundation 9. Commonwealth Hall 10. Lila Vicars Smith House11. McCraray Hall

12. Gilliam Center for the Arts13. Hunter J. Smith Dining Commons14. Thompson Hall 15. Asbury Hall 16. Martha Randolph Hall 17.CrockettHall(AdmissionsOffice)18. Cantrell Hall19. Chapel of all Faiths20. Henson Hall 21. Smiddy Hall

22. C. Bascom Slemp Student Center23. John Cook Wyllie Library24. New Library (opening 2016)25. Zehmer Hall26. Darden Hall27. Leonard W. Sandridge Science Center28. Betty J. Gilliam Sculpture Garden29. Physical Plant30. Winston Ely Health and Wellness Center (opening 2014)31. Bowers-Sturgill Hall

Knowing where you’re headed is

The University of Virginia’s College at Wise Office of Admissions, One College Avenue, Wise VA 24293

admissions@uvawise.edu (888) 282-9324 (toll free) or (276) 328-0102 (local)

www.uvawise.edu

UVAW

ise_MapFacts_Flyer2 200 U

.indd 110/10/13 11:01 AM

ARE YOU UVA

UVA WISE_Viewbook_Red Cover 200 U.indd 2 1/10/14 2:28 PM

UVA WISE_Travel_OUTLINES.indd 1 1/10/2014 3:10:52 PM

CAMPUS PREVIEW DAY!

Come spend a day with us and discover all that UVA Wise

has to offer. While you’re here, you can:

• Tour campus and our residence halls

• Meet with an admissions counselor

• Talk to faculty about programs and majors

• Learn about campus organizations from current students

• Eat in our dining hall

• Get complimentary tickets to campus events (as available)

Learn more and register online at:

uvawise.edu/admissions/campus_preview

The University of Virginia’s College at Wise

Office of Admissions

One College Avenue, Wise VA 24293 You’re invited to

We’re holding

events on:

Oct. 19, 2013,

Feb. 22, 2014 &

April 26, 2014

UVAWISE_360Postcard.indd 2

9/10/13 6:27 AM

Experiencing things for yourself is

UVAW

ISE_360Postcard.indd 19/10/13 6:27 AM

ENTRANT: GREEN MAN PRESSAWARD: Gold Award

CATEGORY: 09E - COLLATERAL MATERIAL Publication Design, Book Design

TITLE: The Cats of Tanglewood ForestCREDITS: Charles Vess, Illustrator

Charles de Lint, AuthorLittle, Brown and Company, PublisherSaho Fujii, Book Designer

ENTRANT: THE UNIVERSITY OF VIRGINIA’S COLLEGE AT WISE

AWARD: Gold AwardCATEGORY: 01E - SALES PROMOTION

Product or Service Sales Presentation - CampaignTITLE: Wise Admissions Campaign

CREDITS: Debi QuillaRusty Necessary, Vice Chancellor of Enrollment ManagementJamie Rose, Associate Director of AdmissionsRandy Patrick, Printing Technician II

ENTRANT: TRAJAN STUDIOAWARD: Gold Award

CATEGORY: 40D - DIGITAL ADVERTISINGVideo - Branded Content, more than 60 seconds

TITLE: Video Intro Barometric FishinCLIENT Barometric Fishin

CREDITS: Steven D. Taylor, Creative DirectorBenchley Pierre Rene, Video Designer

ENTRANT: K-VA-T FOOD STORES, INC.AWARD: Gold Award

CATEGORY: 10A - COLLATERAL MATERIAL - Poster - Single

TITLE: 2013 Food City Food Show PosterCREDITS: Rybe Henderson, Loyalty Creative Design

Manager,

01 MAR 14 24

ENTRANT: COBURN CREATIVEAWARD: Gold Award

CATEGORY: 46B - Television- Local (one DMA) - :30 secondsTITLE: Wellmont Urgent Care

CLIENT: Wellmont Health SystemsCREDITS: Coburn Creative

Lee Coburn, Creative DirectorAmber Amburgey, Art DirectorCullen O’Hara, Graphic DesignerStarscape MediaCarrie Cannaday, Director of Photography, Kayla Beverly, Video Editor / ColoristChelsea Wright, Production Assistant,

ENTRANT: UNITED WAY VIRGINIA HIGHLANDSAWARD: Gold Award

CATEGORY: 65D - PUBLIC SERVICE - Broadcast / Electronic / Digital - Digital Advertising

TITLE: Do Something BIG VideoCREDITS: Starscape Media

Carrie CannadayKayla BeverlyWashington County 4-HUnited Way Virginia Highlands Team

ENTRANT: THOSEGEEKSAWARD: Gold Award

CATEGORY: 70G, ADVERTISING INDUSTRYSelf-Promotion - Digital Advertising

TITLE: ThoseGeeks WebsiteCREDITS: Jeremy Bise, Design & Development

Clint Harris, Development

Print, expanded. 423-677-2202

276.988.5410 | www.ClinchValleyPrinting.com

In partnership with:

bartertheatre.com • 276.628.3991

it’s not just theatre...it’s barter

Photo: Rick M

cVey, Andrew

Slane, Justin Tyler Lewis, H

olly William

s

Ask about our HOTEL

PACKAGESand save!

In historic downtown Abingdon, VA

WE BUILD RELATIONSHIPS. PUBLIC RELATIONS ADVERTISING & MARKETING CREATIVE DESIGN WEBSITE DEVELOPMENT STRATEGIC SERVICES SPECIALTY PUBLICATIONS SOCIAL MEDIA MULTIMEDIA PLANNING PHOTOGRAPHY WE BUILD RELATIONSHIPS. PUBLIC RELATIONS ADVERTISING & MARKETING CREATIVE DESIGN WEBSITE DEVELOPMENT STRATEGIC SERVICES SPECIALTY PUBLICATIONS SOCIAL MEDIA MULTIMEDIA PLANNING PHOTOGRAPHY WE BUILD RELATIONSHIPS. PUBLIC RELATIONS ADVERTISING & MARKETING CREATIVE DESIGN WEBSITE DEVELOPMENT STRATEGIC SERVICES SPECIALTY PUBLICATIONS SOCIAL MEDIA MULTIMEDIA PLANNING PHOTOGRAPHY WE BUILD RELATIONSHIPS. PUBLIC RELATIONS ADVERTISING & MARKETING CREATIVE DESIGN WEBSITE DEVELOPMENT STRATEGIC SERVICES

WE BUILD RELATIONSHIPS.

www.absolutecom.com423.246.0336 • 800.919.4534

Fine Art Glass Studio

Gallery

Awards

Classes

Private Lessons

(540) 605-0034 | 8685 Virginia Ave, Newport, VA 24128

01 MAR 14 28

presented bySPECIAL AWARD

This special category recognizes the best in advertising that was never published. Whether it was canned by the client, over budget or just didn’t work out, awesome creative deserves to be appreciated.

PROUD SPONSOR OF THE 2014 AMERICAN ADVERTISING AWARDSP

hoto

Cre

dit:

Josh

ua R

hea

©20

13

ENTRANT: COBURN CREATIVEAWARD: SPECIAL AWARD

CATEGORY: The Round FileTITLE: Green “Happy” Bus Wrap

CLIENT: Blacksburg TransitCREDITS: Lee Coburn, Creative Director, Coburn Creative

Amber Amburgey, Art Director, Coburn Creative

01 MAR 14 30

ENTRANT: GREEN MAN PRESSAWARD: Gold Award

CATEGORY: 09E - COLLATERAL MATERIAL - Publica-tion Design, Book Design

TITLE: The Cats of Tanglewood ForestCREDITS: Charles Vess, Illustrator

Charles de Lint, AuthorLittle, Brown and Company, PublisherSaho Fujii, Book Designer

ENTRANT: K-VA-T FOOD STORES, INC.AWARD: Gold Award

CATEGORY: 10A - COLLATERAL MATERIAL - Poster - Single

TITLE: 2013 Food City Food Show PosterCREDITS: Rybe Henderson, Loyalty Creative Design

Manager,

Stay Tunned

Everyone Wins.

Bidders Win.By participating and buying media in the auction, a bidder can stretch their budget further and try new avenues to reach their audience.

Donors Win.Agencies and companies donating media for auction get a captive audience with the decision makers that buy advertising in our re-gion.

The Club Wins.The AAF SWVA uses the funds raised to support the local advertis-ing community and fullfill its mission of education, public service, professional development and so much more.

Get involved in our next big event

The Advertising Federation of Southwest Virginia is proud to an-nounce its first annual Media Auction. This one of the organization’s premier fundraising events, with a twist to benefit the area’s non-profit and small business communities.

Local and regional media and creative outlets donate broadcast advertising time, newspaper and magazine ad space, creative and media consultation, out of home, direct mail, outdoor, transit and in-teractive media to be auctioned off in this fast-paced auction event.

Contact Elana B. Todt VP/ President Electelana.todt@aafswva.com(423)742-2545

K E N _ H E A T H @ H O T M A I L . C O M( 2 7 6 ) 7 5 9 - 1 1 0 2

Clinch Valley Printing congratulates all the winners on their splendid works!

Let us help you achieve your award winning goals for next year with our award winning printing!

We’ll go beyond your expectations.

Contact us to see how we can help you.276.988.5410

www.ClinchValleyPrinting.com