Downside of the upside of social media
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Downside of the Downside of the upside of Social upside of Social Media Media @ArjenJelsma | Social Business @ArjenJelsma | Social Business Consultant Consultant
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Transcript of Downside of the upside of social media
Downside of the Downside of the upside of Social Mediaupside of Social Media
@ArjenJelsma | Social Business @ArjenJelsma | Social Business ConsultantConsultant
@arjenjelsma
Oktoberfest !
Op Facebook?
Via twitter?
Verder ben ik..
Mr. Negative
Project X
Personal
Business
Internal
External
HumanData
Business
1960’s Mainframe Computing
1990’s Desktop
Cloud Computing
2000’s Mobile Cloud
Computing
2010’s Social
Revolution
1970’s Mini Computing
1980’s Client/Server Computing
Data Management
Apps
Business Logic Apps
Process Automation Apps
Web Apps
Mobile Apps
Social Apps
10y cycle
Verschil
Through 2015, 80% of enterprises will lack a coherent approach to dealing with information from social media
Source: Gartner 2011
Aanpak
Internal
External
HumanData
Business
Obermutten
Business
“This is absolutely disgusting, Your attempt to ‘normalize’ the behavior of homosexuals has cost you a customer.”
“Kraft foods and Oreo cookies have decided to toss the morals that formed our great nation right out the window and literally toss them right down our throat! Boycott Oreo cookies and hit them where it hurts...in the wallet”
“Disliked Oreo page just because of this one post. Think about how much business u just killed oreo”
“I can't support a business that supports gays”
Reactions
Tweetfail
Servicedesk
Webcare
Schyzofrenia
Inrichting
Resultaat
Internal
External
HumanData
Business
Wie kent hem?
Extra waarde
Angst
Angst
Patriot act
Medewerkers
Intern
Sollicitatie
Big Brother
Adoptie
SNEP-model
Is hard werk
Inrichting
Turn the downside Turn the downside intothe upsideintothe upside
Ga aan het werk met inrichten
The information contained in this presentation is proprietary.© 2012 Capgemini. All rights reserved.
www.capgemini.com
About CapgeminiWith more than 120,000 people in 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2011 global revenues of EUR 9.7 billion.Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore ®, its worldwide delivery model.
Rightshore® is a trademark belonging to Capgemini
Arjen JelsmaSocial Business Consultant
[email protected]@arjenjelsma
Enterprise Social Networking is het einde van de privacy van medewerkers
Als een medewerker ‘open voor job oppurtunities’ op zijn LinkedIn heeft staan,
mag je hem ontslaan
De organisatie die geen social media gebruikt, is de enige organisatie die over
5 jaar nog bestaat
