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Engage thousands,reach hundreds of thousands!

Each PAARTYY campaign consists of hundreds to thousands of brand parties all heldin the homes of passionate consumers - influential brand advocates.

Party box

Consumer reach

A carefully assembled brand party box delivered to each of the influential hosts guarantees hours of brand-centric experience followed by massive word of mouth, social media echoes, authentic brand advocacy and lasting purchase intentions.

1.000 brand parties reach 1.000.000+ consumers. Through genuine conversations and recommendations of trusted friends.

859 770Friends of friends

164 395

12 937

Party participants friends

Party participants

Clients

Proven track record

Registered hosts

Mondelz, Nestl, O2 and Unileverhave all enjoyed a paartyy or few already.

Proven track record since 2009. Each campaign is tracked, measured, analyzed and hey even photographed.

50.000+ registered influential brand party hosts.

NESCAFObjectivesTo increase awareness amongst consumers in the Czech Republic and in Slovakia of the drink NESCAF Frapp, mainly during the course of the summer months when coffee consumption stagnates. To build the NESCAF Frapp position as an ideal drink for refreshment and stimulation, to teach the consumer how to prepare the beverage, and to develop positive discussions about the product and its advantages.

ClientNestl esko s.r.o.

ImplementationApril 2010-June 2010

BrandNESCAF Classic

Target groupMen and women, aged 25-40, both in the Czech Republic and Slovakia

Media channelsInternet, PAARTYY.COM

Results number of attendees of NESCAF Frapp party: 16,320 (generation 0) number of adults per party: 13 number of friends told about the NESCAF Frapp party by

attendees: generation 1: 180,336, generation 2: 631,176 average length of one party: 4 hours, 48 minutes 88 % of party attendees plan on buying NESCAF Classic friends and acquaintances were listed as the most frequent source

of awareness of NESCAF Frapp (44 % of respondents in the R, 32 % of respondents in Slovakia).**

prompted awareness of the NESCAF Frapp party reached 5 % in the CR after the party (population percentage of CR 15-70, i.e. 390,156 people), prompted awareness reached 10 % in Slovakia (population percentage of SR 15-70, i.e. 403,025 people)

volume market share of NESCAF on the Czech market grew in June and July 2010 by 7.6 % over the same period in 2009, volume market share on the Slovak market grew by 4.8 % over the same period in 2009***

Net Promoter Score of the brand NESCAF in generation 0 reached 65 points after the party

Source On-line research amongst participants (generation 0) & telephone inquiry (generation 1) **Nestl Beverages tracking, Coffee, Q2/Q3 2010 - Czech and Slovak Republics, TNS Aisa esk republika***ACNielsen Czech Republic s.r.o., June/July 2010

ContactZbynk HaindlNestl esko s.r.o.Mezi Vodami 31, 143 20 Praha 4 (E) [email protected]

ObjectivesThe Billa grocery store chain addressed the agency Outbreak to assist Billa in promoting the Voclka brand of meats. This brand is available exclusively in the Billa network. The objective of the campaign was to increase awareness of the Voclka brand itself, its presentation as a quality product of Czech origin and affiliation of the brand with an emotional experience amongst current and potential customers. Communication was also to build positive word-of-mouth (concerning such attributes as freshness, quality, availability, origin), and to support product sales.

ClientBILLA, spol. s r.o.

ImplementationAprilJune 2012

BrandVoclka

Target groupWomen (secondary men), both aged 30-55, middle income group, Czech Republic

Media channelsTelevision, Internet, PAARTYY.COM

Results number of participants of the Voclka Grill Party: 12,981

(generation 0) number of adult participants at 1 party: 13 number of friends whom the participants told about the Voclka Grill

Party: generation 1: 181,734, generation 2: 770,552 average length of one party: 5 hours a 22 minutes

80 % of Voclka Grill Party participants stated that they would buy Voclka meat at least once per month

number of photographs taken of participants of the Voclka Grill Party at the PAARTYY.COM web: 1,220

average length of conversation about Voclka Grill Party (gen0 - gen1): 9 minutes 51 seconds

Net Promoter Score of the Voclka brand after the party in generation 0: 40 points (growth of 60 points)

Source On-line research amongst participants (generation 0) & telephone inquiry (generation 1)The accuracy of data sources is verified by independent research entities (the Vitana Lasagne campaign, omnibus Ivan Tomek Mr. Think; The NESCAF Frapp campaign, Nestl Beverages Tracking TNS AISA, AC Nielsen.) For more details, go to, for example, NESCAF Frapp case study, page 15.

ContactMonika Lacinov Billa, spol. s r.o. Modletice 76 any u Prahy (E) [email protected]

BILLA Voclka

ObjectivesThe client wanted to increase brand awareness in the target group and to teach existing consumers to use Hellmanns products when preparing hot meals. The campaign was designed to help the Hellmanns brand move from a simple condiment and flavor enhancer to a regularly used ingredient in hot meals. Connection to an emotional experience was also to initiate positive word of mouth about the brand in the target group and its social surroundings.

ClientUNILEVER R s.r.o.

ImplementationFebruary-May 2011

BrandHellmanns

Target groupWomen, aged 20-45, consumers of tartar sauce and mayonnaise in the Czech Republic and Slovakia


Results number of participants of the Hellmanns Tatarkistani Party: 10,150

(generation 0) number of adults per party: 15 number of friends told about the Hellmanns Tatarkistani Party by

attendees: generation 1: 145,450, generation 2: 829,062 average length of 1 party: 5 hours a 18 minutes 60 % of hosts of the Hellmanns Tatarkistani Party stated that they

intend to prepare recipes using Hellmanns tartar sauce at least once per month

93 % of conversations about the Hellmanns Tatarkistani Party were positive, the rest neutral

average length of conversation about Hellmanns Tatarkistani Party (gen 0gen1): 11 minutes

Net Promoter Score of Hellmanns brand reached after the party in gen 0: 97 points

Source On-line research amongst participants (generation 0) & telephone inquiry (generation 1) The accuracy of data sources is verified by independent research entities (the Vitana Lasagne campaign, omnibus Ivan Tomek Mr. Think; The NESCAF Frapp campaign, Nestl Beverages Tracking TNS AISA, AC Nielsen.) For more details, go to, for example, NESCAF Frapp case study, page 15.

ContactZuzana VodikovUnilever R, s r.o. Thmova 18Praha 8 (E) [email protected]

Hellmanns

ObjectivesThe client was keen to raise the consciousness about the brand NESCAF Dolce Gusto and expand its client base to include new owners of the coffee machine NESCAF Dolce Gusto, recruited from a target group of consumers of instant coffee, filtered coffee and those owning older types of coffee machines. By connecting to an emotional experience, it wanted to initiate natural positive word of mouth about the brand NESCAF Dolce Gusto in the target group and its social surroundings.

ClientNestl esko s.r.o.

ImplementationFebruary-June 2011

BrandNESCAF Dolce Gusto

Target groupMen and women, aged 25-45, coffee consumers in the Czech Republic and in Slovakia


Results number of attendees of the NESCAF Dolce Gusto caf party:

10,293 (generation 0) average number of adults per party: 15 number of friends consequently told of the NESCAF Dolce Gusto

caf party by attendees: generation 1: 130,924**, generation 2: 667,715

average length of one party: 4 hours a 20 minutes of the attendees of the NESCAF Dolce Gusto caf party, 79 % stated that their relationship to the brand improved based on

the PAARTYY.COM campaign, whereas the rest stated that their relationship remained neutral

92 % of conversations on the NESCAF Dolce Gusto caf party were positive, the rest neutral

Net Promoter Score of the brand NESCAF Dolce Gusto after the party in generation 0 reached 74 points

Source On-line research amongst participants (generation 0) & telephone inquiry (generation 1)The accuracy of data sources is verified by independent research entities (the Vitana Lasagne campaign, omnibus Ivan Tomek Mr. Think; The NESCAF Frapp campaign, Nestl Beverages Tracking TNS AISA, AC Nielsen.) For more details, go to, for example, NESCAF Frapp case study, page 15.

ContactValria Mihaliinov Nestl esko s r.o. Mezi Vodami 31 Praha 4(E) [email protected]

NESCAF Dolce Gusto

How Paartyy works?

AttractingWe design an attractive, talk-worthy party theme, tightly centered around your product or service. Like Italian family party for Vitana Lasagne. Using our propri-etary Influencer Screening Tool, we search for and carefully select the most pas-sionate and influential brand advocates to host brand parties across the country or region. We search our panel (50,000+ users), your customer database, websites visited by your target audience and Facebook. Our Influencer Screening Tool has already screened tens of thousands to find the influential Crme de la Crme for clients like Mondelz, Nestl, O2 and Unilever.

SpreadingDuring the parties, hosts and guests spend 4 hours on average experiencing your product or service hands-on, trying out your brand recipes, engaging in your brand-centric activities and games. 4 hours of unforgettable, talk-worthy brand experience followed by massive word of mouth, authentic brand advocacy and lasting purchase intentions. The word and party photographs reach hundreds of thousands. Through trusted friends!

SeedingWe make sure that all hosts get the required number of confirmed guests before they receive the courtesy brand partybox loaded with samples of your product, party-enhancing branded content and pass-along tools. Hundreds to thousands of influential hosts prepare brand parties for their friends. Our internal brand am-bassador keeps hosts and guests excited and engaged with your brand weeks before and after the party at the proprietary party-planning and sharing hub at your brand.paartyy.com.

MeasuringWe measure volume and quality of Word of Mouth in generation 0 (hosts and guests), generation 1 (their friends) and generation 2 (friends of their friends), pur-chases they make weeks after the party as well as future purchase intention, brand perception, Net Promoter Score and further ROI.

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[email protected]

OUTBREAK is a consultancy firm and agency specializing in integrated marketing communications that createword of mouth and engage customers. OUTBREAK is a proud member of the Word of Mouth Marketing Association.

OUTBREAK s.r.o.Drtinova 8, 150 00 Praha 5

[email protected]

PAARTYY is anOUTBREAK product.

+420 605 503 303 or +420 604 178 272

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