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Index

Welcome ......................................................................... 3

Agenda ........................................................................... 4

Speaker Bios ..................................................................10

Thought Leaders ............................................................ 26


July 16, 2014

Welcome to The Social TV Summit LA, our ninth high level executive conference designed for us all to learn how social media is effecting how we view content, on the big screen in your living room, on your laptop, on your tablet or mobile phone.

Three years ago, to the day, was our first event here in LA. An amazing amount of progress has been made in just three years. And, our Social TV industry has its own Awards Show. Later today our industry will award excellence to the leading players in the fast moving Social TV space. Twenty winners and Best of Show will be announced and receive the STEEVEE, at the 3rd Annual Social TV Awards. Stick around for the fun and cocktails. Congratulations to the winners and all the finalists.

Today we are going to focus on how, as a creative community, we should and can, start to think about Social TV and Audience Participation, BEFORE we develop TV shows or online content. We will start with a visionary keynote speech from Will Keenan, President of Endemol Beyond and then a Fire Side chat with Andrew Wallenstein from Variety and Robert Mills, the ABC Executive in Charge of Rising Star. Audience Participation TV is HOT and will be our theme through out the day. In addition, we will show you how an Audience Participation TV show is pitched and show you some case studies of how media companies and brands are currently executing Social TV campaigns.

Throughout the day we will be asking you to tell us your thoughts, opinions, emotions and sentiment. We believe that the audience is a part of each panel and we want you to interact and be social during these important panels and discussions. So grab a mike, Tweet your thoughts, Facebook your friends and let us know your thoughts.

Thank you for joining us here at Bel-Air Country Club. We think it is the perfect venue to bring together all of the key stakeholders in Social and Participation TV. Learn, network, make deals and move this dynamic industry forward.

Best regards,

Andy Batkin CEO Social Summits, LLC. [email protected]

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Wednesday,July16,2014 10:00am–11am

Social TV Summit Los Angeles Bel-Air Country Club

Registration and Check In Coffee Served

11:00am–11:15am

Welcome

Andy Batkin – CEO, Social TV Summit

11:15am–11:45am

Morning Keynote Speech Will Keenan – President, Endemol Beyond USA

As president of Endemol Beyond USA, the former top executive of Maker Studios, oversees the launch of the new digital ventures in the U.S. and is building a network of genre focused premium channels.

11:45am–12:45am

Rising Star Case Study

Speakers: Andrew Wallenstein – Editor in Chief, Digital – Variety Robert Mills – VP of Alternative Series, ABC Entertainment Group.

Andrew and Robert will Discuss ABC’s New Ground breaking, LIVE, Audience Participation Reality Show, Rising Star. Rob is the creative executive who oversees the development of pilots and ongoing creative for shows that include: “Rising Star”, “The Billboard Music Awards”, “CMA Fest”, “The Taste”, “Shark Tank”, “America’s Funniest Home Videos,” “The Bachelor” and “The Bachelorette,” and the upcoming new reality shows “Bachelor in Paradise” and “The Quest.”

12:45pm–1:30pm

Networking and Lunch

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1:30pm–3:00pm

Creative Show Pitch

In a very unique panel senior representatives from Endemol, Ryan Seacrest Productions and Electus will hear three 20 minute pitches from show-runners and creative folks that have developed ideas for reality, quiz shows, games shows, etc. that are specifically designed to REQUIRE Audience interaction, participation, play along, etc.

We have designed this session to help you understand what the “process” is when pitching a show focused on this new genre of Television.....Audience Participation!

There are no losers in this session....only winners. Take a peek into the Production Company’s conference room as we all learn more about how to create new TV shows with Social and Participation TV solutions in mind.

The Players:

David B. Williams – Chief Content and Technology Strategist, Endemol Beyond USA Amanda Krentzman – Head of Talent Relations and Director of Development, Electus Matt Sims – SVP, Unscripted Development, Ryan Seacrest Productions

The Pitchers:

“Bibop” Gabriel Gresta – President, Yottio Jon Lawrence – CEO, Yottio Zane Vella – CEO, Watchwith Colin Hornett – Executive Producer, iPowow Gavin Douglas – Chief Commercial Officer, iPowow

3:00pm–3:30pm

Networking and Coffee Break


3:30pm–4:00pm

Speaker: Tim Glomb – VP, Media and Entertainment

4:00pm–4:30pm

Speaker: Gavin Douglas – Chief Creative Officer iPowow Colin Hornett – Executive Producer of North America and Europe

4:30pm–5:00pm

Speaker: Jonathan Verk – EVP Strategic Partnerships, Head of Television

5:00pm–5:30pm

Speaker: Pat Coyle – Vice President Audience Platforms, InStadium

5:30pm–5:45pm

Andy Batkin – CEO, Social TV Summit

5:45pm–6:30pm

Cocktail Reception

6:30pm–8:00pm

The 3rd Annual SOCIAL TV AWARDS CEREMONY

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Master of Ceremonies

Scott HenryScott is a versatile performer who began his career as a stand-up comedian. He continues to headline in major comedy clubs throughout the country and can be heard weekly on the Sirius/XM Radio program, “The Ian Bagg show.” He has also been seen on “Chelsea Lately,” “The King of Queens” and on specials on Comedy Central and VH1. Scott has been under contract with ABC and UPN to develop sitcoms based on his life and his stand-up comedy.

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SPEAKERBIOS


Andy Batkin is currently the CEO of Social Summits, LLC. (SSL), a strategic consulting company specializing in digital and social media with a focus on Social TV and revenue generation. SSL’s interactive publishing and conference division facilitates the growth of Social Media and Social TV…. Online with The Social TV Daily and in person with the Social TV Summits and The Social TV Thought Leadership Roadshow.

In 1996, Mr. Batkin founded SOFTBANK Interactive Marketing Inc. (SIM) after his company, Interactive Marketing, Inc. (IMI) was bought by SOFTBANK CORPORATION in Japan. Under his guidance as Chairman and CEO the company sold $50 million of interactive media in its first twelve months and grew to be the world’s largest interactive media rep firm.

In early 1995, under Mr. Batkin’s leadership IMI, became the Interactive Marketing Agency of Record, for Yahoo! and developed the branding and media strategy to create Yahoo! into a powerhouse Internet media company with a multi-billion dollar valuation. IMI was also the exclusive interactive advertising sales organization for Yahoo! for the first two years of Yahoo’s young life and handed over 1700 sales relationships to the new sales team that was developed by Mr. Batkin. IMI performed similar work for Netscape, ZDNet, Playboy, the National Football League, where Mr. Batkin created SuperBowl.com; NBC, MapQuest, Hollywood.com and many others.

In 1991, he founded The Creative Services Group and was its president and creative director. A year later, the firm was renamed Interactive Marketing Inc. (IMI). During this period, he began to focus the firm’s operations in three core areas: interactive marketing and promotions, interactive advertising sales, and conferences. IMI produced conferences such as The Conference on Interactive Marketing East & West, Camp Internet and Web Innovation conferences. All these divisions were rolled up to Interactive Marketing, LLC and were sold to SOFTBANK Corporation of Japan in June of 1996.

Mr. Batkin is recognized as one of the founders of the interactive industry back in 1983, and has over 30 years of experience in creating innovative integrated marketing, digital media and promotional campaigns for Fortune 500 and Entertainment companies.

Mr. Batkin speaks at many industry conferences and has been quoted in major publications such as: The New York Times, The Wall Street Journal, Advertising Age, Brandweek, Mediapost, Business 2.0, and many others, on the evolution of digital and social media.

Andy is a graduate of Boston University with a B.S. in Public Communications. He has served as treasurer of the National Association of Interactive Services, and on the board of directors of the ISA (Interactive Services Association). He was also a founding member of the Internet Advertising Bureau (the IAB). He was the Chairman of the Interactive Promotion Marketing Council and a member of the Board of Directors of the Promotion Marketing Association. Mr. Batkin also served on the Board of Directors for the OVAB and was co-Chair of the Conference Committee and Chair of the Media Operations Committee.

AndyBatkinCEO, Social TV Summit


In November of 2013, Will Keenan became President of Endemol Beyond USA, a digital division within the world’s largest production company. Since joining EBUSA, Keenan and his team have partnered with superstars Pitbull and Michelle Phan, Vine queen Brittany Furlan, YouTube’s musical prince MattyB and Emmy Award winner Drea de Matteo.

In May, led by Keenan, Endemol Beyond USA’s comedy vertical, beyondCOMEDY, launched its first original series “SHFTY” (“Super Happy Fun Time, Yay!”), featuring top Vine stars.

In September, 2011, Keenan joined Maker Studios as an online video executive and Vice President of Vertical Development/Network programming and within 2 years, had signed, launched and/or partnered with some of YouTube’s top channels (BadLipReading, BaracksDubs, HenriLeChatNoir) & led Maker in “traditional celebrity” channel partnerships (Kevin Smith’s “SeeSmod”, Adrian Grenier’s “WreckroomRecords”, Margaret Cho’s “In Transition”). Keenan developed, launched, and provided vertical optimization for 5 networks on Maker’s YouTube, created & propelled Maker’s social account profiles, and led the company’s initial network-wide social strategy.

He resides in Los Angeles with his wife Stefanie and their 5 rescued cats.”

WillKeenanPresident, Endemol Beyond USA


Andrew Wallenstein is Editor-In-Chief, Digital, of Variety.com and Variety magazine. He has been with the publication since 2011, where he oversees daily and weekly coverage of the entertainment industry, with a focus on technology.

He was at The Hollywood Reporter from 2002 to 2010, where he held various top posts including editor of THR.com. Wallenstein has been an on-air contributor for NPR’s “All Things Considered” for nearly a decade and also hosted the TV Guide Channel’s “Square Off,” a weekly primetime series about the TV industry, in 2006-07.

He has a master’s degree in journalism from Columbia University and has taught undergraduate journalism at several universities. His work has also appeared in the New York Times, Boston Globe and Business Week.

AndrewWallensteinEditor-In-Chief, Digital – Variety.com


Robert Mills is Vice President of Alternative Series, ABC Entertainment Group. He is the creative executive who oversees the development of pilots and ongoing creative for shows that include “The Billboard Music Awards”, “CMA Fest”, “Rising Star”, “The Taste”, “Shark Tank”, “America’s Funniest Home Videos,” “The Bachelor” and “The Bachelorette,” and the upcoming new reality shows “Bachelor in Paradise” and “The Quest.”

RobertMillsVP of Alternative Series – ABC Entertainment Group


For over 20 years, David B. Williams has been building companies and producing innovative products and content at the frontiers of digital media. In his current role as Chief Content and Technology Strategist for Endemol Beyond USA, he is leveraging the global assets of the world’s largest independent television production company to develop a portfolio digital-first brands.

Prior to Beyond, he developed and deployed advanced mobile apps to help Maker Studios, Alloy Digital and other leading digital networks own their audiences. In 2008, a company he co-founded was acquired by Disney. At Disney, he was instrumental in creating Take180, an award-winning digital studio and network that blazed a trail on YouTube for today’s multi-channel networks. He also created and produced original programming, and built and ran MyDcast, Disney’s kid-safe user-generated video platform which powered events for Toy Story, Phineas and Ferb and many other top franchises.

Before Disney, Williams developed and patented a technology for “massively social storytelling” to produce a succession of online properties – from In the Motherhood, a series that migrated from the web to ABC primetime, to a Star Trek series starring George Takei and Wil Wheaton, and a series of “fanisodes” based on Showtime’s The L Word which earned an Interactive Emmy nomination. In the late nineties, Williams created and launched the web’s first regularly scheduled animated series, WhirlGirl, which was picked up by Showtime, attracted capital from Viacom, and ran for over 100 episodes.

Born and raised in Manhattan, Williams was educated at Sarah Lawrence College and now lives in Los Angeles with his wife and two sons.

DavidB.WilliamsChief Content and Technology Strategist for Endemol Beyond USA


Amanda Krentzman is a Director of Development and Head of Talent Relations at Electus.

After working in Management Consulting, she moved to Los Angeles and worked as an assistant at William Morris Endeavor Entertainment. Following that, she joined Electus, less than a year after it began, and moved up the ranks as a Creative Executive.

Amanda works in both development and current across Scripted and Non-scripted TV and packages projects cultivating Electus’s relationships with management companies and other writers, hosts, producers, and actors in the industry.

A native of Boston, Massachusetts, Amanda graduated with a B.A in Economics from Wesleyan University.

AmandaKrentzmanDirector of Development and Head of Talent Relations at Electus


Matt Sims is Senior Vice President, Development at Ryan Seacrest Productions.

Previously, he was the Director of Development at TLC prior to joining RSP. There he developed numerous projects including “Cheer Nation” and the wedding format “Something Borrowed Something New,” among others.

Prior to his tenure at TLC, Sims was Director of Development for Authentic Entertainment developing numerous shows after producing numerous hit shows for the production company including “Big Brother,” “Hell’s Kitchen,” among others. He also developed and produced “Toddlers & Tiaras” for TLC while at Authentic.

He originally hails from Texas, where he graduated from Texas A&M University with a degree in Accounting and Finance.

MATTSIMSVP- Unscripted Development, Ryan Seacrest Productions


“Bibop” Gabriel Gresta (President) started writing code at 15, and sold his first company at 19. He went on to become a young Italian pop star, recording 21 albums, of which five were certified hits. He went on to become MTV’s first Italian host, and then a producer for the network there. He was a founder of the first tech incubator in Italy to ever be publicly listed (in July 2013); and has helped launch over 30 tech companies.

“Bibop”GabrielGrestaPresident, Yottio


Jon Lawrence (CEO) has been an independent and network producer for over 15 years; creating teams, roadmaps and day-to-day oversight of hundreds of hours of television, and live streaming.

He led NBC’s most ambitious digital show integration ever with the Million Second Quiz; where user engagement hit record user retention and conversion rates that have never been seen before in broadcast history.

JonLawrenceCEO, Yottio


Zane Vella is CEO and founder of Watchwith, a software platform for TV networks, film studios and advertisers to create and deliver perfectly timed interactive content to their viewers in sync with their programming and commercials.

Leading networks including Bravo, USA, Fox and Syfy use Watchwith to deliver a more engaging video experience across TV everywhere, mobile apps, connected TVs, Twitter, Facebook and other consumer touch points.

Vella has led the development of interactive products and platforms for companies including Apple, Disney, NBCU, and Netflix and has 20 years experience at the intersection of TV, Internet and UX design.

He is a graduate of the Georgetown School of Foreign Service and the Harvard Graduate School of Education.

ZaneVellaCEO and Founder, Watchwith


Born in England and raised in Canada, Colin Hornett spent his late teens and early twenties as a professional snowboarder, before becoming a lawyer, writer, producer, photographer, and interactive story telling specialist.

Colin has been in the business of story telling for more than a decade, producing and directing commercials, documentaries and short films all over the planet for companies large and small. Most recently, he oversaw the development of the digital multimedia department at the Miss Universe Organization for NBC, where he directed and produced the first webcast in the 60-year history of Miss Universe.

In addition to working behind the camera, Colin hosted the 2011 Miss Universe Preliminary Competition in Brazil, created and starred in the web series “Awesome”, and most recently hosted Miss Teen USA 2012 in the Bahamas.

Colin joined iPowow as Executive Producer of North America and Europe, after realizing the massive potential following the success that was generated engaging record-breaking audiences during Miss USA and Miss Universe 2011.

While overseeing production and new product development, Colin also travels extensively ensuring clients are achieving the quality of executions they desire and helping challenge the limits of conventional entertainment.

ColinHornettExecutive Producer, iPowow


Gavin is a multi-award winning Media Producer and TV Format Developer with 17 years of experience in both content production and new format development across a variety of media platforms. Most recently, he wrote and directed the award winning international TV series ‘Miracles’ for National Geographic.

Prior to that, Gavin has written, produced, directed or edited over 30 television series including Top Gear UK, MasterChef, So You Think You Can Dance, Big Brother and MythBusters in 10 countries and worked on multi-platform projects that link linear media with Future Media & Technology.

He now works with the US TV Networks and Brands to oversee the development, design and creation of the next generation of Second Screen products to engage the viewers of broadcast television shows.

Gavin is the Chief Creative Officer of iPowow, a Second Screen company that is driving the next generation of live TV formats through Participation TV and Live Voting. iPowow are currently working with broadcasters including ESPN, Fox Sports and NBC, to create and deliver interactive TV formats for shows such as SportsCenter, First Take, NASCAR RaceDay, The American Music Awards and Miss Universe.

Using the iPowow voting platform, TV Producers are now giving their viewers the power to shape the live TV show, instantly from their Second Screen devices.

GavinDouglasChief Creative Officer, iPowow


Tim Glomb leads strategic partnership development across the global entertainment and media space at Wayin, a social intelligence company.

Prior to joining Wayin in September 2013, Glomb was VP of Marketing for Mark Cuban’s AXS TV where he developed social strategies to drive viewership to it’s 100+ concert broadcasts, bridging the gap between artist and fan with custom social experiences.

An entertainment veteran, previously Tim has helped Fortune 500 brands create branded content strategies, produced #1 rated cable TV shows and managed platinum artists in the music industry.

TimGlombVP, Media and Entertainment


Jonathan Block-Verk is EVP Strategic Partnerships & Head of Television at Shazam. In this role, Jonathan manages the company’s relationships with the television industry, helping them monetize audiences and create meaningful second screen experiences around content.

Prior to Shazam, Jonathan spent seven years as President & CEO of PromaxBDA, a global association for television marketing with conferences, awards shows, publishing & content properties, professional development & training programs and events in more than 13 countries around the world. Working with CMOs, marketing and c-suite executives at every major cable & broadcast network, studio, syndicator, station group, MVPD (cable, satellite, telco, streaming operator), console game publisher, social media platform, sports team & league, Jonathan has been at the forefront of convergence helping members contextualize and capitalize on emerging trends in media, technology and marketing.

Jonathan has launched businesses catering to various sectors in the television industry including The Station Summit, Sports Media Marketing Summit, Emerging Media Workshop, Brief Magazine, the Diversity Council and the Promo Pathway Program, the country’s first college-accredited television promotions program which was recognized by Vice President Al Gore and the Aspen Institute as a ‘best practice in workforce development’.

JonathanVerkEVP Strategic Partnerships, Head of Television, Shazam


From the early 2000’s Stefan has worked in the field of content identification with particular focus on new technology applications. At Civolution, Stefan held various positions in product management, sales and marketing.

Stefan is now Sr. Product Marketing Manager for the North American market and currently focuses on establishing a service platform for offering TV synchronized advertisements on smartphones, tablets and PCs. Prior to Civolution, Stefan was Global Sales Manager at Philips.

He has a background in engineering augmented by a marketing education. Last year Stefan moved from the Netherlands to New York.

PatCoyleVice President Audience Platforms, InStadium

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