Contents01 Introducing Bosch Car Service

02 As Time Goes by: 90 Years of Bosch Service Workshops

04 Bosch Car Service -- "All makes, bumper to bumper"

05 Flagship Bosch Car Service Workshop

06 Branding and Marketing Support

08 One-Stop Workshop Establishment Proposal

09 Technical and Service Training System

11 Spare Parts Solutions and Business Partner

12 Parts Platform Introduction

13 Workshop Management System

14 Bosch On-Site Service Team Introduction

15 Franchise Bosch Car Service Application Process

16 Shaping the future, Winning in China

Introducing Bosch Car Service

Franchise Bosch Car Service is a franchising business under Bosch Service Network, following business strategy of Bosch Automotive Aftermarket - "Parts, Bytes and Service". With the strong technical supports from Bosch Automotive Aftermarket, Franchise Bosch Car Service contributes to provide high quality Bosch aftermarket service to customers. Each FRC BCS workshop should complete car repair works with the concept of "Test, repair, and provide high quality services", and "high quality diagnosis equipment, spare parts from Bosch" for all car users. Franchise Bosch Car Service introduces a completely

Franchise Bosch Car Service 01

Marketing Scope/ Objectives

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Preferential price▲

Serve all car models ▲

Accurate diagnosis and repair quality based on testing ▲

With convenient and considerate services, come to realize this goal with Bosch.

Branding Advantages

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Global largest automotive aftermarket service brand ▲

Quality car parts supply ▲

Car diagnosis, service technology and management support ▲

Systematic talent training plan ▲

Service activity with target at car owners

new business model to automotive aftermarket industry. The all-around solution scheme provided by the headquarters with good development prospect for Franchisees. The Franchisees quickly expand business and grasp market opportunity with the support of franchising duplication. Except for spare parts, training and marketing supports provided by the headquarters, the professional consultants render timely and practical services to Franchisee's daily operational business.

As Time Goes by: 90 Years of Bosch Service WorkshopsAs Time Goes by: 90 Years of Bosch Service Workshops

03

Bosch Service

1921 the first Bosch Service opened in Hamburg, Germany. Today, the Bosch Service workshop organization has grown to more than 15,000 partners in over 140 countries.

Thus Bosch Service is the largest independent workshop organization in the world.

The Bosch Service garage network includes the following concepts:

Bosch Car Service.Top Service for all makes

Bosch Diesel Center The specialist for all diesel systems

Bosch Diesel ServiceThe specialist for all mechanical diesel systems

Bosch Maintenance Module High quality Bosch spare parts and maintenance service.

Franchise Bosch Car Service

Main Car Service Items

Car Wash

Car Beauty & Decoration

Repair & Maintenance

Quick-repair & Diagnosis

Circuit & Air-conditioner

Chassis & TyresSecond-hand car

EngineInsurance

Body painting

Bosch Car Service —— "All makes, bumper to bumper"

gnosis

itioner

Bosch supports workshops to adapt rapid car technological innovation by providing car spare parts, diagnosis equipment, professional car repair knowledge and services, ensuring workshops with stable development of business in the future.

The Advantage of FRC BCSFull service repair station:Supply complete spare parts,tools,equipment and technology support.Provide professional workshop planning scheme for the franchisees:workshop and equipment planning , plane layout,

dealer management system and product classification managementHigh turnover:attract new customers,expand the purchasing power,including company customers and brand teams.

High profit:Wide range of management support to improve work efficiency.

High-end image:Widening the gap with local competitors

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Flagship Bosch Car Service Workshop is a comprehensive car repair enterprise with all types and ranges of qualifications, integrating test, maintenance, repair, parts sales, insurance service and car beauty, providing drivers with quality commodity and services.

Liu Xing Bosch Car Service Beijing Flagship Workshop Manager

Bosch Car Service Beijing Flagship Workshop is the first workshop in Asia-pacific area, located in Beijing Economic and Technical Development Zone (Yi Zhuang)

Our customers receive a high level of service from a team that cars as we really get to know our customers. There are also considerable savings on dealership repair bills.

Zhang Jiping Bosch Car Service Chengdu Flagship Workshop Manager

Bosch Car Service Chengdu Flagship Workshop is the second workshop in Asia-pacific area, located in Qingyang Industrial Park, Qingyang District, Chengdu.

05Franchise Bosch Car Service

Bosch Car Service Flagship Workshop

Bosch is well-known in the world for her innovative technology and is the cooperative partner with nearly all the car manufacturers. With over 100 years of experience and strength in car technology, Bosch automotive aftermarket provides innovative, reliable, and high quality car parts to workshops and car users. The new franchise network will offer car services at the same unique and top-level standard of quality across the country. Supported by Bosch's strong automotive technologies, Franchise Bosch Car Service will devote to providing high quality services for automotive aftermarket to each car owner.

Branding and Marketing Support

Video Website

Our modern and user-friendly website helps drive new business Eye-catching advertising and poster Digital communication using fun and helpful apps

Advertisement plan is reasonably formulated according to media consumption habit of targeted customers. It lays foundation for franchisee's business development. Television advertising, print media, outdoor media and digital new media together help to achieve expected publication effect.

Marketing Activity Support▲

National Newspaper & Magazine Publication ▲

Outdoor Billboard, LED Ad.▲

share market promotion activities with strategic cooperative partners▲

Direct Mail Ad. Service ▲

Easy-operated network page▲

Commerce Television▲

Franchisee Exchange Activity ▲

Industry Exhibition ▲

Industry Association Activity ▲

Car Owner Exchange Activity

Public Relationship Strategy

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Maintenance of relationships with local medias:Franchising businesses are obliged to maintain their relationships with local medias and exchange information with Bosch Periodically

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Publication of Advertorial:Advertorial related to Bosch Car Service brand shall be approved by Bosch before publication. Bosch will provide franchisees with templates for advertorial

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Large-scale public relationship events:All large-scale public relationship events which involve communications with medias and have social impacts shall be reported to Bosch three months in advance; professional consultants will be appointed by Bosch to take part in the preparation for preliminary preparation and provide on-scene guidance and assistance.

07

New Media ExperienceWe will make the most of potential digital application to construct customer consciousness and promote new business development, including: ▲

Apps on Smart Phone▲

Video Website▲

Establishment of templates for personalized website▲

Online Appointment tTools▲Wechat Platform▲E-commerce Platform

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Franchise Bosch Car Service

According to requirements of Bosch Car Service Franchising businesses, support and guidance are provided ranging from location picking to the preparation before opening

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Location picking: tools are provided to franchisees to assess whether potential locations are suitable for infrastructure and whether marketing requirements could be met.

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Proposals about the initial layout based on service process to final reconstruction plans are provided. One-stop services are provided for workshops' daily operation and equipment required by Bosch, including layout and installment of equipment and initial training.

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Design standard guideline handbook: including requirements for space arrangement of workshops, fitment materials, furniture styles, the interior and exterior usage of Bosch signage and color, etc.

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Proposals for personnel in accordance with workshop scale and business structure

One-Stop Workshop Establishment Proposals

Business PartnersCar-O-Liner was founded on the promise to deliver superior and innovative solutions to the market. Car-O-Liner runs operations of its own in Sweden, Norway, the USA, the UK,France, Germany and China and sells through local distributors in more than 70 countries. Over55 000 Car-O-Liner Collision Repair Systems are in use worldwide. Car-O-Liner is recognized for leadership in the marketplace by continuously delivering products so excellent in their quality, and service so outstanding in its responsiveness, to guarantee us as the only choice. Hence, we are confident to deliver our Vision, “Our solutions - the only choice for your safety”.

Bosch Automotive Service Solution is a newly established business unit of Bosch Automotive Aftermarket, which integrates the former SPX Automotive Service Solutions and Bosch diagnostic business. The new business unit provides not only vehicle workshops with diagnostic equipments and services for both passenger cars and commercial vehicles, but also holistic service solutions for vehicle manufacturers.

The establishment of Bosch Automotive Service Solutions business unit makes Bosch Automotive Aftermarket a fully integrated supplier of solutions in diagnostic and repair business and strengthens its market position. With our extensive product range and improved service solutions, Bosch Automotive Aftermarket will be able to support car manufacturers, vehicle workshops and vocational schools to meet the rapid growing market demands.

Bosch benefits from top-level standard in diagnosis equipment and long-run leading of Bosch Car Service Concept. Accordingly, Bosch grasps comprehensive information about automotive aftermarket. Meanwhile, Bosch will successively open 30-plus technical training courses and 20-plus management training course that are designed for China automotive aftermarket in next three years, which is customer-oriented, more closely centered car services and broader service network.

Technical and Service Training System

Workshop Operation Management

Service Process

Workshop Management System Operation

Car Repair Basic Knowledge

Equipment Use & Application

System Diagnosis

In 2015, we will further strengthen cooperation with cooperative partners and provide customers with new services, such as online training based on network, online technical seminar, personnel technical level certification and repair technical hotline services, etc.

We believe that Bosch Car Service training system will further support Franchisees to improve repair technical capacity, promote service level, and facilitate business development.

09Franchise Bosch Car Service

Bosch SeniorTechnician

Bosch Technician

Bosch Senior Staff

Bosch Intermediate Staff

Bosch Primary Staff

Spare Parts Solutions andBusiness PartnerWith the position of "all makes, bumper to bumper", the maintenance qualification requested by Bosch Car Service Franchisee should be first-type or second-type. In other words, the franchisee can repair all malfunctions for all passenger vehicles. Bosch Car Service Franchisee plans to provide consumers with all services including engine, chassis, electronics and electrical, car body. In addition to its own products, Bosch and many famous cooperative partners deliver services to franchisees directly or through dealers.

Bosch Car Service franchising business parts solutions mainly have the following five aspects:

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professional team and management process integrating quality parts and supplier resources▲

Provide standard car model database and parts application information▲

Provide convenient parts platform to realize online purchasing of parts▲

Manage supplier service level▲

Support franchisee in parts marketing and management

High quality parts lay solid foundation for good maintenance service. Except for high-quality Bosch parts, many famous parts suppliers are also cooperated with Bosch, providing BCS franchisees with excellent parts resources.

High quality spare parts from Bosch

High quality spare parts from partner Engine:

Lubricating

oil

Battery

Generator

EFI(with sensor)

Filter

Spark plug

Bulb

Antifreeze

Wiper

Brake

Horn

Engine

Chassis

Electrical appliances

Car body

engine parts,Timing(Water pump),Belt,engine refrigerant(condenser,fan),Exhaust

suspension (shock absorption), steering, gearbox, oil, tires, tire repair, wheel hub bearing...

HVAC system (condensation), light and signal, electrical accessories

car body and accessories, glass, paint and excipient

Car beauty and maintenance

Spare Parts Solution Plan and Partners

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Remark: 1) Suppliers' logo sorted by initials, no particular. 2) More branded suppliers is being developed.

Franchise Bosch Car Service

Parts Platform Introduction

Parts Platform Ordering Process

Platform Value Proposition:

Dealer OfflineParts Platform

Pick/Pack

Delivery

GoodReceipt

PurchaseRequest

WorkshopSearchProduct

Good Receipt

OrderCreation

OrderConfirmationPrice Overview Dealer Filter

Shipment

QQ Chat for Availability Inquiry

PurchaseReceipt

Workshop Operation Management System (WSMS)Intelligent and precise dealer filter (Dealers are filtered and narrowed down based on pre-defined category partnership and delivery circle for purchase request raised by franchise workshop)

Parts application identification (A fuzzy search like "Google/ Baidu" can be provided for unstructured data source)

Easy-to-use efficient product ordering process and functionality.

Seamless integration with WSMS (focus on business scenarios in workshop, purchasing process is defined cross systems)

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Workshop Management System (WSMS)

Functions of WSMS system:

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Appointment, ordering progress management, working item and maintenance, workshop, and resources managemen (technicians and working bay)▲

Customer files, customer satisfaction, customer credit and membership management▲

Spare parts, stock, suppliers and quotation management ▲

Marketing, promotion, and human resources management in the workshop▲

Provide rigorous data structure and various reports and templates▲

Optional: financial management, multiple workshop associated management, whole vehicle business, car rental, etc.

One-stop service for convenience including:

▲

Sustainable training system and pre-configuration for each user character in WSMS system▲

Standard data configuration (car model, categories of spare parts, etc.) and flexible configuration of local data▲

7days*10hr Hotline service and secured Bosch internet server▲

Connection to other Bosch systems, like TAP (a platform for spare parts, future appointment platform)

WSMS system will continue to be improved by Bosch in order to elevate its process efficiency and elaboration management.

WSMS is a system specifically designed by Bosch for the independent automotive aftermarket in China, supporting daily operational business of workshops with Bosch-standard service provided for customers and elevating operation efficiency of each department in the workshop that includes information coordination between each department and management analysis of workshop operation. The system connects various database and customer platforms in order to support franchisees to expand their customer channel and quickly get relevant information in automotive aftermarket.

Franchise Bosch Car Service

Bosch on-site service team, constituted by experts with relevant work experience for over 10 years and professional training by Bosch in automotive industry, can provide Bosch franchisees with comprehensive support for workshop's establishment and operation.

In 2014, there are about 20 people in Bosch service team. The team will be developed to 60 in 2015 and will continue to expand to provide relevant service to franchisees in the future.

In Bosch service team, each sale will serve about 10 franchisees every year in terms of their establishment and consulting requisition, by providing each franchisee with professional and efficient support. Each member of the team will serve about 15 franchisees every year, guaranteeing that every franchisee can receive professional operation instruction and guidelines.

Bosch On-Site Service Team Introduction

Bosch on-site service team

Service consulting team

Monthly visiting and auditing

Training for basic service concept

Instructions for purchasing and management of spare parts

Service quality instruction

Marketing instruction

Analysis of monthly business data

Workshop operation management instructions

Establishment supporting team

Support for franchisees to choose locations

Workshops design

Guidance for construction and decoration

Equipment formulation and proposal

On-site opening instructions

15

Franchise Bosch Car Service Application Process Firstly, intention customers apply for Franchise Bosch Car Service, recruiters will be auditing according to FRC BCS qualification checklist. Then, business process assistant and implementation team review the qualification checklist. After Franchisees passed with its qualification checklist, recruiters will inform AA-AS to purchase equipment and sign FRC contract. Secondly, recruiters inform

Franchising Process Checklist Quality censorship

Signing franchising contractFranchising fee support

Provision of franchising service packageSupport for establishment of workshopsEstablishment censorshipIssuance of authorization certificate

Franchise Bosch Car Service

customers of paying Franchising fee, and AA/PJ-FRC starts to prepare for FRC package, as well as support Franchisees for workshop establishment. Thirdly, consultants does on-site acceptance after Franchisee's workshop establishment. Then, consultants inform quality manager to release authorization card to qualified FRC BCS and the workshop will be allowed for business opening.

17

Shaping the future Winning in China

Franchise Bosch Car Service

博世汽车技术服务（北京）有限公司地址：北京市北京经济技术开发区荣昌东街7号A1幢101-102单元Email：info-bcs@cn.bosch.com加盟热线：400 000 5109www.boschcarservice.com.cn

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