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1
SIM ChicagoConsumerization of IT
Ken O’BrienOctober 29th, 2009
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RR Donnelley
The Largest Print And Print Services Provider In The World
The Largest Communications Management Provider In The World
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Did You Know?
http://www.youtube.com/watch?v=cL9Wu2kWwSY
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Definition
- Bringing technologies readily available to consumers into the workplace
Consumerization of IT :
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Survey
How Many of You :
Restrict Internet Access?
Allow employees to access:
• FaceBook?
• YouTube?
• Instant Messaging?
• Twitter?
Pay for and Administer Laptops?
Pay for and Manage Mobile Devices (Phones / BBs)?
Use Open Source Software?
Leverage Cloud Computing (SaaS)?
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The Belief / Reality
There is value in the emerging technologies :
How We Work
The Tools We Work With
The Products and Services We Provide and Sell
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The Challenge
Competing Values:
Control vs Flexibility
Standardization / Efficiency vs Creativity
Cost Reduction / ROI vs New Capital
Secure vs Open
Familiar vs New
Customer vs Profitability
Reputation and Culture
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Our Approach
Applications/Services
Infrastructure
Pro
du
ctiv
ity
Rev
enu
e /
cost
Collaboration
Social Networks
Cloud Computing
Mobility Connections
Mobility Applications
Laptops
Smart Phones
Network Access / 4G
IM
Collaborative Apps/Sharepoint
Online Chat
Open Source
You Tube
iPhone Apps
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Our Approach
Applications/Services
Infrastructure
Pro
du
ctiv
ity
Rev
enu
e /
cost
Collaboration
Social Networks
Cloud Computing
Mobility Connections
Mobility Applications
Laptops
Smart Phones
Network Access / 4G
IM
Collaborative Apps/Sharepoint
Online Chat
Open Source
You Tube
iPhone Apps
Set the evaluation criterion and try to find something meaningful in each category to drive progress.
Implement each as a standard if possible
SaaS
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Other Considerations
It is not as much expectations as the “norm”
Agile Development Methodology is now Dorm Room Development Methodology
The Millennium Workforce -
Regulations and Liability
Customer expectations and / or acceptance
Hype vs Helpful Change
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Next
For RRD it is similar to our core business driver –
Our objective is to deliver their message to the end receiver in the most effective manner – that means to deliver the message through the right channel:
mail box e-mail FaceBook Twitter Magazine Banking WEB site Newspaper insert Labels on products
For Consumerization –
Leverage the best channel or technologies that meet our needs as a company and workforce – to match our
Skills experience interest budget customers
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Ask The Geek