Download For Complete Doc -> Executive Management Training - Becoming A Hybrid CEO

8/8/2019 Download For Complete Doc -> Executive Management Training - Becoming A Hybrid CEO

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THE HYBRID CEOStrategy + Execution = Innovation

Driving ROI in Any Economy


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2010 CEO Mastery, Inc. All Rights Reserved.

TABLE OF CONTENTS

The Foundation for The Hybrid CEO . 1

Putting the Execution Back in Chief Execution Officer

Strategy Based Execution . 2

Milestones The Language of Strategy . 3

Leverage and Scalability 4

Metrics The Language of Execution 6

Seven Hidden Assets of Business Mastery 7

Skyrocket the Results of Your Business . 9


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2010 CEO Mastery, Inc. All Rights Reserved. 1

The Foundation for The Hybrid CEOPutting the Execution Back in Chief Executing Officer

Ask Tony Hsieh of Zappos, Steve Jobs of Apple or Bill Gates of Microsoft. There is

a new breed of executive roaming the corporate landscape. These business

leaders invent instead of predict. They use both sides of the brain. They collect

skills and change mindsets. They inject creativity into everything they do. They

lead, inspire, discover, influence, formulate, tear down and build up.

It seems the only thing they cannot do is remain still.

These executives print the new currency of competition innovation.

In times like these, the CEO is no longer just the visionary or the founder of the

company. With all the advances in technology, and in this new economy, the CEO

has to survive and prosper as a multi-faceted practitioner. A Hybrid CEO.

What this means is that the CEO can not only think but also act to create the

desired and sometimes required results in the marketplace. We at CEO Mastery

train the next generation of CEOs who are deeply committed to their companies,

holding the vision and leadership of their organization, yet they sometimes lack

the tactical know-how to execute on it.

What Is a Hybrid CEO?

As a Hybrid CEO, you have already mastered fundamental business skills. What

you need is the skills and perspective to make sense of a fast-changing world, plan

under uncertainty, recognize market-busting opportunities for growth, view

finance through the lens of the shareholder, shape sound governance policies,

and ensure continued effective leadership. As a Hybrid CEO, you are called to:

Challenge outdated assumptions: Think systemically and metaphorically,

calling into question traditional thought processes and exploring business

challenges from new vantage points.


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Build on core functional competencies: Be exposed to information and

perspectives on key business drivers of success: understanding financial

levers, creating shareholder value, becoming market-driven, assessing theimpact of information and technology, and sustaining competitive

advantage.

Shift to new leadership paradigms and behaviors: Investigate unfamiliar

contexts, and calibrate your risk-taking profile, while getting insights into

how organizational systems and processes influence performance.

Assess your leadership advantages and plan your future: This means you

can safely explore attitudes, strengths and blind spots, and take advantage

of other masterful CEOs divulging the ingredients of their success, using

what is relevant to capitalize yours. Uncover the emerging business issues in key parts of the world: What are

the culture, market dynamics and business challenges and opportunities in

the emerging economies of the world: China, Southeast Asia, Eastern

Europe, Latin America and Africa? How do they affect you, and more

importantly, how do *you* leave your footprint on them?

Engage in a strategic education: Ultimately what matters is how you apply

what you have learned. This is what CEO Mastery is committed to: helping

you to connect the theoretical to the practical, relating research to the

pressing business challenges you face.

Strategy Based Execution

You are only one business obstacle away from a sustainable, profitable,

innovative, multi-million dollar company. Only the potential of your business is

determined by talents, knowledge and commitment. Add the amount of time and

effort you spend trying to grow your business, and the potential seems to be just

over the horizon. But, the actual success of your company is determined by yourconstraints.

Read the above paragraph again aloud and as you hear the words, think about

them.

Now lets say it differently this time:


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The potentialgrowth and profitability of my company depends on what I put into

it. The actualgrowth and profitability of my company will be determined by the

things that limit or cancel my return on that investment. Only when I eliminatemy constraints the things that block my path will my actual success rise to the

level of my potential success.

This is truly a revolutionary thought: The entire human potential movement is

focused on the wrong thing. Its not about increasing your potential. It should be

about increasing your actual success!

Every year, CEOs and other executives spend billions of dollars on books, courses,

seminars that promise to leverage their strengths, increase their knowledge, orintensify their commitment through motivation. Youve probably done it yourself.

And every morning, millions of business owners and entrepreneurs including

you go to work and put in back-breaking hours and expend every ounce of

energy they have into their businesses. They think theyre doing what is required

to be successful. In truth, all they are doing is whats required to create the

potentialfor success.

Since when has THAT become your goal?

It is time to go back to the fundamentals: strategy is only the beginning theories

provide a great contextual start, but the real success of your leadership and

company is measured by the results the strategy generates in the marketplace.

Not how brilliant the idea, but how brilliant its execution toward a sustainable,

tangible result.

Milestones The Language of Strategy

No executive ever has enough time nor information to make a perfect decision

every time. Your success is based on your ability to navigate the marketplace

effectively, relative to your competition and environmental constraints. When

you know your position, you can devise a strategy, and the timeline to achieve

your desired results, using milestones as guideposts to anticipate obstacles,

delays and future success.


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This is a simple exercise in orientation, observation, decision making, and action,

skills long lost or misused within the executive ranks due to politics, economic

uncertainty, and technological shifts. This has resulted in a public perception ofmistrust of corporate leadership, investment reticence from financial capital

sources, increased regulation, and instability.

It is difficult enough to maneuver your company through the choppy waters of

these turbulent times, but to do so with a clear vision toward strategy and

producing results quickly and dynamically takes leadership, tactical know-how

and resource coordination.

This puts you in a unique position. How do you accomplish more, with limitedtime and resources, in a tighter marketplace, with a jaded and more educated

consumer base, and sharper competition?

Leverage and Scalability

If you are asking yourself, How in the world could I double the productivity and

profitability of my business while doing less?, the answer will not be found in a

business school curriculum, or an executive or management program. You need

to build a scalable business that provides you, the business leader, with the

maximum amount of leverage possible.

That is why knowing your true business parameters are so important. It exposes

you, maybe for the first time, to the reason why you are not performing at the

level you know you should. And the answer is your business is not currently set up

to help you achieve and then surpass your corporate and individual key

performance indicators (iKPIs).

The next reason you need to know your iKPIs is it serves as the barometer for

which activities you should personally be spending your time on and which

activities you should be delegating. The trick is to consistently focus on those

activities that can raise your production and profitability. By delegating market

intelligence, analytics and internal tracking, you can then focus on your primary

business objective: increasing customer acquisition, leveraging retention and

maximizing customer value.


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We have surfaced two concepts crucial to raising your profitability: scalability and

effective delegation management. Lets take a look at scalability first:

In our coaching program, we spend a considerable amount of time focused on

building up the leverage and scalability of our participants businesses.

Unfortunately, details are beyond the scope of this white paper, but we can

certainly get you started.

You Already Know Enough

Most corporate leaders never get close to their profit potential because they

mistakenly believe that what is keeping them from generating that kind of moneyis missing knowledge. And while there might be an element of truth to the

missing knowledge theory, it is really only applicable if you are brand new to the

business and have very limited marketing knowledge. If you do not fall into that

category then knowledge is not your primary problem. Getting outside help for

more theory is not the answer. You should be looking for practitioners to show

you the way based on their proven results.

Program Management v Strategy Execution

In order to be successful, you simply must learn how to execute strategy.

Unfortunately, most executive management teams approach program execution

all wrong. Their flawed thinking begins with the very first question that they ask

themselves: Where or how can I get this done the cheapest? They begin with

the end in mind, without regard to the resources, time requirements and tactical

know-how to get there.

The answer to the above leads to a lot of disappointment, frustration, missed

opportunities and heartache. The reason why is that it displays a deep level ofignorance about what makes program implementation successful. Frankly, the

question borderlines on the absurd.

First off, its the wrong question because the cheapest solution is almost never

the most reliable, or the quickest, or the most knowledgeable, or the best choice.

When all is said and done, the old saying that you get what you pay for is really

true. And since we have already established that your time has value, when you


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waste it by having to continually spend time on the activity (course correcting,

micro-managing, etc.) even if you outsourced it, it costs you a great deal more

than you might think.

If your focus is on getting the activity done, as opposed to achieving the actual

strategic result, you are being seduced by the flavor of the month program-

management mentality, versus using customized strategy to produce results for

your organization. When you consider the total amount of time you dedicate to

program selection, finding and hiring a vendor, and the consequently ineffectual

implementation, it is quite expensive. What makes this approach even worse is

that there is always a greater risk in dealing with cookie-cutter methodology than

an external professional who has a deep understanding of your businessconcerns, and has a track record of delivering the desired end results.

The bad news is: Even when you purposefully engineer outsourcing relationships

for program execution, things can and do still go wrong.

Metrics The Language of Execution

Forrester Research lists one of the primary business challenges as not having the

right metrics for measuring performance. Most business leaders understand

metrics but dont fully appreciate how easy it is to rate your current performance,

spot opportunities, and effectively manage your business, as well as your vendor

relationships, through metrics.

Your company's pushing the limits, people are busier than ever before, everyone's

doing more with less. Frustration's setting in, and people are making simple

mistakes. Endless meetings, paperwork, busywork. And you keep hearing,

"There must be a better way of working!"

That's the difference between a results-oriented culture, and an activity-oriented

culture. In an activity-oriented culture, being "busy" and sheer effort (regardless

of outcome) is recognized and rewarded. Everyone's so focused on doing more

with less that they take their eye of the prize.


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In a results-oriented culture, your daily activities are planned quarterly, and

aligned with the initiatives and projects you're responsible for. In turn, these

initiatives and projects were previously planned to support the goals and strategyof your organization. In results-oriented cultures, individuals learn the benefits of

responsibility, self esteem, and accountability.

You need to establish appropriate measures at all leadership levels of your

organization. We'll show you exactly how to set up your measures, and we'll show

you how to fix performance problems mid-course, to help you get back on

track. By incorporating best practices of balanced scorecards, KPIs, and

performance management, the tracking performance component of the CEO

Mastery program enables you to transparently track performance measures usingeasy-to-read grade-cards.

Obviously, theres a lot more to metrics, but if you just start thinking about what

metrics you could use to judge your own performance as well as your teams and

external resource relationships youll be light years ahead of where most business

leaders are today.

Seven Hidden Assets You Must Leverage

What would it be like to go about your daily routine in a completely un-routine

way? To discover the leverage in doing the right work, strategic work as

opposed to doing the busy work, the tactical work?

What would it be like to discover to think about your company from a completely

different perspective? A perspective that brings structure, clarity and order to

your business development efforts. That perspective is represented in a proven

model we call The Seven Centers of Business Mastery.

This business management solution helps you see your business as an organized

unit comprised of seven sub-systems that produce extraordinary results

immediately. This is our way of organizing the way you work on your business,

instead of just in it. It's a perspective that brings structure, order and clarity to

your business while paving the way to creating real equity as well as predictable

income.


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The Seven Centers of Business Mastery is an integral part of our

comprehensive business coaching programs, bringing clarity, order and structure

to your business with a proven model. To find out how to create a turn-keybusiness using our proven success model, contact us today.

Master Your Self - Leadership:

The core center that provides the vision,

direction and purpose for the entire

business is you!

Meaningful Service - Marketing:

Understand your best customers by

doing the research and analysis that

identifies who they are, where they are,

and why they buy from you. This way,

you design a purposeful, effective lead

generation, conversion and client

fulfillment process to systematically

attract customers to your products and

services, convert them into customers, and then deliver on the promises you

make to them.

Master the Finances - Money:

Establish, track and maintain predictable cash flow. This means controlling the

movement of money within the business and creating the companys financial

value.

Management Your Systems - Operations:

The way in which you manage people, systems and resources. This means, are

you assembling, training and motivating the right team? Are they producing

results by leveraging the resources in your business? This also encompasses the

infrastructure and culture of your company.

Measure Your Milestones - Metrics:

All expert pilots have a dashboard that gives them an immediate quick peek into

how they are flying, where they are going and the need to course-correct. By

getting clear on your milestones and what metrics to include in your business

Becoming a Hybrid CEO is a must in today's fast moving environment. For details about our

CEO Mastery Executive Training Program, and to apply for a complimentary strategy session,

please complete the form below to continue reading.

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dashboard, you systematically produce faster, more profitable results because

you know WHAT to do WHEN.

Make Mistakes Strategically Innovation:

Every entrepreneur has faced this: A great idea, poor execution, mistakes made

and the results are less than what was hoped for. Maybe even embarrassing. The

key is to use those mistakes, and the strategies that didnt work or were poorly

executed, not as a source of shame to be swept under the rug, but as valuable

feedback to foster the next level of innovation and growth.

Mentor Significantly Contribution & Legacy:

What will personal and financial freedom mean for you? And whom will youimpact with your growth and development? How do you get there from here?

Imagine a business that works without you, freeing you to do the work you want

to do instead of the work you have to do. When you being to establish your

objectives, the business value, build value and cash flow, and develop your own

contingency plan, then you can exit your business gracefully whether its passing

ownership to your employees, your family, your community, or selling to a third

party for top dollar.

Skyrocket the Results of Your Business

Transform Ideas into Action

One new idea can transform your career, business and life. Challenge your

assumptions and the way you look at your business. We work with you to

translate these new insights into actions that will have a profound impact on your

organization. While we will expose you to the best thinking in business, the most

important ideas just may be the ones inspired by your experience with CEO

Mastery.

Rise to the Challenge of Leadership

While your career may have been defined by your business knowledge and

personal skills, your future success will be defined by your leadership capabilities.






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How will you address challenges? How will you motivate others? How will you

drive the organization forward without stifling individual initiative?

CEO Mastery delivers insights on leadership, negotiation, managing human

capital, and creating performance-driven cultures. It will help you test your

strengths and understand your weaknesses as a leader. It challenges you to

transform the way you lead, encouraging you to become an agent of change in

your organization.

See the Big Picture

To be a visionary is to see more. The world is complex and changing rapidly.Global shifts, new technologies, and other forces create new possibilities for and

threats to your business. Can you identify your next opportunity?

A leader discerns patterns, reframes challenges, and identifies opportunities. CEO

Mastery provides specific tools and insights to help you recognize patterns in the

marketplace, and convert ideas into strategies. These include insights on a variety

of key issues, from technologies such as social media to market-busting strategies

for identifying growth areas.

CEO Mastery is designed to open your eyes to new possibilities so that you can

take your organization in new directions. But it does more than that. It offers a

sense of perspective. It helps you develop the vital leadership skill of recognizing

patterns and seeing opportunities in your own career and business environments.

What Is Next?

Through customized solutions delivering best practices, strategies and execution

coaching, we provide the expertise that business leaders need to grow thebusinesses they want, at the pace they need to stay competitive, profitable and

sustainable.

We understand you have pressing needs that you need addressed as quickly as

possible. Perhaps you need help in simplifying your leads generation process, or

increasing customer conversion - or hundreds of other "we need this fixed NOW"

kind of projects.






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Wherever you need immediate help most, we use

specific techniques from the CEO MasteryMethodology to help you solve your immediate

concerns.

Please understand, however, that the very nature of

business challenges is never ending, and the more

successful you become at executing your strategy,

the more diverse - and more intense - your

challenges will become. The business climate of the

day requires a new type of CEO: a CEO with vision,can develop strategy, drive tactical implementation,

and produce the results to the very end.

That's why we offer CEO Mastery as a complete

program for organizations that become committed

to learning what they need to do to effectively

execute their strategy. If you are looking to become

that CEO, then CEO Mastery is the competitive

advantage you need to take your personalleadership and business performance to new levels.

Contact us today for your CEO Mastery assessment.

Please Call (305) 851-5655

About CEOMastery

After nine years of intense research

and development, and hundreds of

man-years of field-testing, we've

learned that the ONLY WAY for your

organization to achieve continual

business improvement requires a

"complete" program; one that

consists of a practical and repeatable

methodology, combined with on-

going coaching and innovative

software to enable your organization

to get better - and stay better -

every day.

We're passionate about building and

bettering organizations, better

people, and better lives. And, we've

assembled a talented and very

experienced group of business and

technology professionals, each of

which is focused on solving the most

critical business challenge of them

all: executing strategy.

Our mission is: "Executing StrategyMasterfully through Visionary

Leadership. And it's what keeps us

up at night.

For more information, visit

http://www.ceomasteryseries.com

CEOMastery

Corporate Headquarters

1784 W. Northfield Blvd. Suite 162

Murfreesboro, TN 37129

305.851.5655 office

305.513.5190 fax






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Download For Complete Doc -> Executive Management Training - Becoming A Hybrid CEO

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Transcript of Download For Complete Doc -> Executive Management Training - Becoming A Hybrid CEO