Welcome to "Create Your Perceptual Map"

The blue and pink cells provide additional information Or you can watch the YouTube video at For more information on Perceptual Maps visit:

Simply type over the grey cells below to quickly and easily create your own Perceptual Map

Step 1 Enter the Title of Your Map

Step 2For the left side of the map

For the right side of the map

Step 3For the bottom of the map

For the top of the map

Please note that you can click on Attribute Ideas in the menu on the main website to help determine suitable brand/product attributes to useOr for more information on Perceptual Maps and/or the Market Segmentation, Targeting and Positioning (STP) process, please visit

Step 4 Enter the Brands or Products to be Mapped Step 5Up to a maximum of 25 brands/products

1 = 5 =

(Some examples provided, simply type over the brands below.) 9 =1 Tirth2 Sumit3 Siddy4 Hardik56789

1011

Follow the Steps in Yellow. Only enter data/information in the Grey cells.

www.perceptualmaps.com

Enter the two labels for your Horizontal Axis

Enter the two labels for your Vertical Axis

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Step 7 When finished entering your data above, simply copy your Perceptual Map below and paste it into your document.

Perceptual Map

Hig

h Pr

ice

H

igh

Pric

e

Wide Choice

Low

Pric

e

Perceptual Map

Hig

h Pr

ice

Hig

h Pr

ice

Wide Choice

Low

Pric

e

Welcome to "Create Your Perceptual Map"

Or you can watch the YouTube video at Or email: geoff@perceptualmaps.com

Simply type over the grey cells below to quickly and easily create your own Perceptual Map

Perceptual Map(This is an example only. Simply type over this map title.)

Low Price (These are examples only.High Price Type in your attributes.)

(These are examples only.Wide Choice Type in your attributes.)

Please note that you can click on Attribute Ideas in the menu on the main website to help determine suitable brand/product attributes to useOr for more information on Perceptual Maps and/or the Market Segmentation, Targeting and Positioning (STP) process, please visit

Score each brand/product for the two attributes Step 6Use a 1-9 scale, using the following table as a rough guide.

Horizontal Attribute Vertical AttributeLow Price 1 = 0 1 =

Equal mix of both 5 = Equal mix of both 2 =High Price 9 = Wide Choice 3 =

5.5 74 4.57 35 1

Follow the Steps in Yellow. Only enter data/information in the Grey cells.How to Use Video

www.perceptualmaps.com

All About Perceptual Maps

Please note that this is an optional step

When finished entering your data above, simply copy your Perceptual Map below and paste it into your document.

To maintain the formating of the map when you copy it:

1

2

3

4

Perceptual Map

Hig

h Pr

ice

Hig

h Pr

ice

Wide Choice

Low

Pric

e

Perceptual Map

Hig

h Pr

ice

Hig

h Pr

ice

Wide Choice

Low

Pric

e

Welcome to "Create Your Perceptual Map"

Simply type over the grey cells below to quickly and easily create your own Perceptual Map

Please note that you can click on Attribute Ideas in the menu on the main website to help determine suitable brand/product attributes to useOr for more information on Perceptual Maps and/or the Market Segmentation, Targeting and Positioning (STP) process, please visit

Change the circle sizes

SizesSmall

MedumLarge

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Please note that this is an optional step

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When finished entering your data above, simply copy your Perceptual Map below and paste it into your document.

To maintain the formating of the map when you copy it:

Click on the edge of the mapto highlight it

Select 'copy' from the menu

Go to your document

Select 'paste', then 'paste special'and choose 'bitmap'.