Download Brief: Solving Go-To-Market Challenges in Tech
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reduction in attrition 20% increase in lead conversions growth in cross-sell revenue potential 30% 20% The technology market moves fast and changes often. The current transformation from hardware, software and services to an annuity subscription model has created challenges, but also sizable opportunities for growth. Manufacturers are more focused than ever before on acquiring new customers and rapidly building share of wallet through customer success, increased usage, and contract renewals. This transformation has led to a sizable shift in selling motions as more and more technology companies search for efficiencies within their direct sales and partner channel. WE KNOW TECH Solving Go-To-Market Challenges in Tech TECH BUSINESS CHALLENGES Customer Acquisition New technology offerings mean new customers to acquire. Many Marketing and Sales channels don’t have the needed customer data, analytics and content to win over those prospects who are most ready to buy. Customer Renewal Retaining and renewing existing contracts is core to long-term growth. Yet product usage, purchase behavior, and service data is often ignored, resulting in missed churn signals for which Marketing and Sales can react. Cross-sell/Upsell Your greatest asset for revenue growth is your existing customer base. Inside sales and channel partners are missing predictive analytics on the right offer and content for each buyer to better expand your footprint. Underlying Infrastructure Even with 100s of data sources and dozens of tech tools, Marketers and Sales teams still lack actionable insights on accounts and buyers to acquire, cross-sell and retain customers. WHAT TECH COMPANIES NEED We can get you there. But how? Keep reading...
Transcript of Download Brief: Solving Go-To-Market Challenges in Tech
reduction in attrition20% increase in
lead conversionsgrowth in cross-sell revenue potential 30% 20%
The technology market moves fast and changes often. The current
transformation from hardware, software and services to an annuity
subscription model has created challenges, but also sizable
opportunities for growth.
Manufacturers are more focused than ever before on acquiring new
customers and rapidly building share of wallet through customer
success, increased usage, and contract renewals. This transformation
has led to a sizable shift in selling motions as more and more
technology companies search for efficiencies within their direct sales
and partner channel.
WE KNOW TECH
Solving Go-To-Market Challenges in Tech
TECH BUSINESS CHALLENGES
Customer AcquisitionNew technology offerings mean new customers to acquire. Many Marketing and Sales channels don’t have the needed customer data, analytics and content to win over those prospects who are most ready to buy.
Customer RenewalRetaining and renewing existing contracts is core to long-term growth. Yet product usage, purchase behavior, and service data is often ignored, resulting in missed churn signals for which Marketing and Sales can react.
Cross-sell/Upsell Your greatest asset for revenue growth is your existing customer base. Inside sales and channel partners are missing predictive analytics on the right offer and content for each buyer to better expand your footprint.
Underlying Infrastructure
Even with 100s of data sources and dozens of tech tools, Marketers and Sales teams still lack actionable insights on accounts and buyers to acquire, cross-sell and retain customers.
WH
AT
TEC
H
CO
MPA
NIE
S N
EE
D
We can get you there. But how? Keep reading...
OUR PROCESS
AGGREGATE
data & content
ANALYZE data to develop highly prescriptive insights
• Who to target• When to target• What message and
content to deliver
ACT
on those insights through marketing campaigns & sales plays powered by technology
• Customer Acquistion• Cross-Sell/Upsell• Customer Retention
PREDICTIVE ANALYTICS PLAY EXECUTION
We believe a combination of data and content
is key for Sales & Marketing leaders in the Tech
industry to acquire, retain and grow accounts.
Our solutions enable today’s Tech businesses
to capitalize on 100s of customer data points to
reach higher quality prospects, penetrate existing
accounts, and ensure customer renewal.
POWER UP Sales Plays,
BLOW AWAY Pipeline Targets
CALL US TODAY TO GET STARTED:
1.888.GO.TO.MKT
2C
LIE
NTS
CUSTOMER DATA & CONTENT
External Sources
Internal Sources
Social MediaDigital Footprints
DemographicsFirmographics
CRMIoTProduct UsageInstalled BasePurchase HistoryService Utilization
Digital MediaBlogs
AnalystsVideo
Mobile
Web SiteSpec SheetsWhite PapersCase StudiesVideo
Targeted Sales Plays
