Doug DarrowTexas Instruments

Stereoscopic 3D Displays Based on DLP® Technology

HPA Technology RetreatHPA Technology RetreatVisionary PanelVisionary Panel20 February 200820 February 2008

• Digital Cinema & 3-D Deployments

• 3-D DLP HDTV

• 3-D Format Issues

• What’s next…

Overview

5400

5971

90350

1185

4707

162 181 220 223 254 276 314 382 423606

1276

1766

2387

2988

4383

0

1000

2000

3000

4000

5000

6000DLP Cinema® Growth*Cumulative Projector Installations

After more than 110 years since the first premiere of cinematography.

*Does not include installations in Post Production Houses – 374 as of 2/1/08

3-D 3-D 3-D

3-D DLP Cinema®

Screens

Worldwide Digital Cinema ScreensJanuary 2007 vs. January 2008*

January 2007

January 2008

% Increase

North America 3025 4405 46%

EMEA 585 757 29%

Latin America 26 35 35%

Asia 406 500 23%

Post Houses 352 374 6%

TOTAL 4394 6071 38%

3D Screens 184 1185 544%

* Source: Digital Cinema Today Database

3-D Digital Cinema Exhibition• Shutter glasses (Nuvision)

– Liquid-crystal shutter glasses– IR synchronized with digital projector– Standard screen

• Polarization switching (RealD)– Circular polarization switching at digital

projector (Z-Screen)– Passive circular polarized glasses– Silver, non-depolarizing screen

• Spectral division coding (Infitec-Dolby)– Color wheel inside digital projector– Passive glasses with left-right matching

filters– Standard screen

• Dual projection– Static polarizers & passive glasses– Silver screen– Twice the light output

Why will 3-D move to the home?

• 3-D content growth– Progression of theatrical content

– Success of alternative content – U2, Hanna Montana

– Experiments with live sports – NBA, NFL

– Support from key directors/studios

– CGI movies and games are a natural

• 3-D HDTV penetration has started– DLP HDTVs are “3-D Ready” since early 2007

– DLP inherent switching speed advantage enables low-cost solution

– High quality 3-D movies can be released on a single Blu-ray disc

Demonstrated Three DLP HDTVs in One

Std video sources Console PC Cable/Sat DVD

2D DualView3D

Player 1 Sees(Full screen)

Player 2 Sees(Full screen)

3D Sources PC / laptop (now) Console (future) Movie disc player

(future) Broadcast (future)

Dual View Sources Dual consoles & dual PCs

(in development) Single console (future) Single PC / laptop (future)

Which 3-D Distribution Format?

Over/Under

Frame interleave

2D + Depth

Side-by-Side

Checkerboard

?

Key Care-abouts:• Scaling/Resizing – easily fit to different display sizes• Compression – MPEG friendly• Bandwidth – Fits through existing broadcast

and video pipes (HDMI, DVI)• Image Quality – delivers compelling image• Silicon Cost – long term display / player

implementation cost• Infrastructure Cost – overall cost to master/

encode disc/broadcast, broadcast the

content, update players & displays for 3D

Over/Under

Frame interleave

2D + Depth

Side-by-Side

Checkerboard

Scaling Compression Bandwidth Image Quality

Display / Player Cost (Long-Term)

Infrastructure Cost

Relative performance of each format is shown for the different care-abouts

Which 3-D Distribution Format?

What can happen soon?

• A side-by-side format has potential without major pitfalls.

• Side-by-side format variants can be implemented to

maximize image quality.

• Simple, low-cost adaptor to work with existing BluRay

players can be created for near-term consumer solution.

• Installed base of 3-D Ready TVs is growing every day

Adaptor

HDMIHDMI

3-D Ready HDTV

3-D HDTV’s are available

• 3-D Ready HDTVs started shipping in April, 2007– All Samsung 2007 DLP Models: 13 models

(46” – 72”)– Mitsubishi’s DLP “Diamond” line: 3 models

(57” – 73”)

• 3-D Ready 2008 Product Plans– DLP:

• All Samsung 2008 DLP Models (1Q08)• Expanded line up for 2008 DLP Models from

Mitsubishi (2Q08)

– Plasma:• Samsung 720p Plasma (2Q08)

– LCD• SpectronicQ 46” LCD TV (summer, 2008)

Where is this going?

• A 3-D home release of a movie in 2008…?

• Acceleration of 3-D Digital Cinema screens.

• 2009 theatrical 3-D releases will drive format alignment.

• ~2M “3-D Ready” HDTVs by end of ’08.

• Future consumer immersive experiences.– Dual-view/Quad-view extensions– Unique content created for 3-D displays– Glasses-less 3-D – high frame rate