Doubling Your Revenue Per Visitor With The Pricing Page
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Tim Paige - Conversion Educator at LeadPages.net Doubling Your Revenue Per Visitor With The Pricing Page
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First… Why Revenue Per Visitor? Why Revenue Per Visitor? Ideal metric to compare to our marketing costs. • Paid marketing channels • Affiliate promotional requirements • Special promotions Now… Our Pricing Page Split Test (Or, How We More Than Doubled Our Revenue Per Visitor) Current Version: www.leadpages.net/pricing The Control: Choose Monthly or Annual Pricing Control: Monthly Billing Pricing Control: Annual Billing With Total Price Control Result: $5.78 Revenue/Visitor Test #1: Pro-Rated Pricing (Monthly Breakdown) Control: Annual Billing With Total Price Test #1: Annual Billing With Monthly Pricing Breakdown Test #1 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor Test #2: Added A Two Year Plan Two Year Billing With Monthly Pricing Breakdown Test #2 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor Test #3: Added An Explainer Video Browser Bar Video Option Browser Bar Video Option Test #3 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor $8.85 Revenue/Visitor Test #4: Remove Annual Plan, Keep Monthly and Two Year Plan Test #4 Result: Results Actually Dropped Test #5: Video + Monthly + 1 Year + 2 Year Options + Monthly Breakdown The Big Winner! Test #5 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor $8.85 Revenue/Visitor $16.80 Revenue/Visitor Now: Counterintuitive Results Our Users Have Gotten The Power of Immediacy 30% more signups The Power of Concreteness 90% more opt-ins The Power of Raw Images…? 50% Higher Conversion Rate 30% Higher Conversion Rate One Last Thing: This has been about getting results. One of the key ways we’ve gotten results is through webinars. Here’s the webinar registration page that got Ryan Deiss (from DigitalMarketer.com) a 72% registration rate… ”A few weeks ago I held a webinar and the registration page (created with LeadPages.net) converted at 72%. This was by far the HIGHEST converting landing page I’ve ever tested.” — Ryan Deiss Key Takeaways • Test RELENTLESSLY. • Keep in mind: Point Of View, Immediacy, and Concreteness. • Do webinars, right away. And use tested, proven templates.
Transcript of Doubling Your Revenue Per Visitor With The Pricing Page
Tim Paige - Conversion Educator at LeadPages.net
Doubling Your Revenue Per Visitor With The Pricing Page
@ThueLMadsen #KISSwebinar
Join the conversation on Twitter
Tim Paige - LeadPages - @TimThePaige
Tim Paige is the Conversion Educator at LeadPages. An
experienced marketer in all forms of media, Tim spends his
days speaking to the most successful marketers across
multiple industries. You may recognize his voice from the
hundreds of webinars he’s done at LeadPages, or from
ConversionCast, the official LeadPages podcast. He has
already helped grow LeadPages’ customer base to 25,000 and
grow their email list to over 130,000.
@TimThePaige #KISSwebinar
Join the conversation on Twitter
RPV (Revenue Per Visitor)
Jumped from $5.78 to $16.80
(190%+ Growth)
The Big Split Test Result
WATCH WEBINAR RECORDING NOW
About LeadPages
• Launched in January of 2013
• Now have over 25K customers
• Hit a $3.5 million run rate within our first 9 months
• Growing at about 20% month over month
• Over 100 people in size (and hiring at LeadPagesJobs.com)
• Alexa ranks our site (www.leadpages.net) the 641st most popular on the web
Our Past Year Of Growth Online
Our customers use our SaaS platform and 70+ landing page templates to create high converting landing pages to get more leads and sales.
including:
• Opt-in Pages • Webinar Registration Pages • Sales Pages • Thank you Pages • Plus context-based text, image, and timed LeadBoxes
What We Do
Our customers use our SaaS platform and 70+ landing page templates to create high converting landing pages to get more leads and sales… including:
• Opt-in Pages• Webinar Registration Pages• Sales Pages• Thank you Pages• Plus context-based text, image, and timed LeadBoxes
What We Do
Our customers use our SaaS platform and 70+ landing page templates to create high converting landing pages to get more leads and sales… including:
• Opt-in Pages• Webinar Registration Pages• Sales Pages• Thank you Pages• Plus context-based text, image, and timed LeadBoxes
What We Do
• We process over 3.5 million opt-ins/leads per month
• About 15 million page views per month
• Over 30K pages were created on our system (in the
past 30 days)
• We are now storing over a billion points of data
Our Dataset
First… Why Revenue Per Visitor?
Ideal metric to compare to our marketing costs.
• Paid marketing channels • Affiliate promotional requirements • Special promotions
Why Revenue Per Visitor?
Now… Our Pricing Page Split Test
(Or, How We More Than Doubled Our Revenue Per
Visitor)
The Control:
Choose Monthly or Annual Pricing
Control: Monthly Billing Pricing
Control: Annual Billing With Total Price
Control Result:
$5.78 Revenue/Visitor
Test #1:
Pro-Rated Pricing (Monthly Breakdown)
Control: Annual Billing With Total Price
Test #1: Annual Billing With Monthly Pricing Breakdown
Test #1 Result:
$5.78 Revenue/Visitor $6.94 Revenue/Visitor
Test #2:
Added A Two Year Plan
Two Year Billing With Monthly Pricing Breakdown
Test #2 Result:
$5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor
Test #3:
Added An Explainer Video
Browser Bar Video Option
Browser Bar Video Option
Test #3 Result:
$5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor $8.85 Revenue/Visitor
Test #4:
Remove Annual Plan, Keep Monthly and
Two Year Plan
Test #4 Result:
Results Actually Dropped
Test #5:
Video + Monthly + 1 Year + 2 Year Options + Monthly
Breakdown
The Big Winner!
The Big Winner!
Test #5 Result:
$5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor $8.85 Revenue/Visitor
$16.80 Revenue/Visitor
Now:
Counterintuitive Results Our Users Have Gotten
The Power of Point Of View
24% fewer conversions
The Power of Point Of View
90% more signups
The Power of Immediacy
30% more signups
The Power of Concreteness
90% more opt-ins
The Power of Raw Images…?
50% Higher Conversion Rate
30% Higher Conversion Rate
One Last Thing:
This has been about getting results.
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Start Your Free KISSmetrics Trial
One of the key ways we’ve gotten results is through
webinars.
Here’s the webinar registration page that got Ryan Deiss (from
DigitalMarketer.com) a 72% registration rate…
”A few weeks ago I held a webinar and the registration page (created with LeadPages.net) converted at 72%. This was by far the HIGHEST converting landing page I’ve ever tested.”
— Ryan Deiss
Key Takeaways
• Test RELENTLESSLY.
• Keep in mind: Point Of View, Immediacy, and Concreteness.
• Do webinars, right away. And use tested, proven templates.
Questions?
Tim Paige
Conversion Educator
LeadPages
@TimThePaige [email protected]
Thue Madsen
Marketing Associate
KISSmetrics
@ThueLMadsen [email protected]
THANK YOU
Tim Paige
@TimThePaige
