Does your brandsuffer from

MultiplePersonality

Disorder?

Multiple Personality Disorder is not just a human affliction.

If you scan the corporate horizon, it’s easy to spot brands that create

confusion in the minds of their customers. Their logo, tagline,

brochure, website and other communication devices each

convey different perceptions, images and promises, causing

the potential customer to wonder whether it is the same

company that is trying to engage his attention.

Graphic overkill, copy chaos and runaway creativity are

just some the causes of this confusion chain.

Confusion leads to doubt and uncertainty, followed

soon by oblivion and automatic erasure of the brand

from the customer’s consciousness.

Your brand needs constant nurture.You need a CommunicationSolutions Specialist.Some brands overshadow the company they belong to; sometimes, the brand and the

company are one and the same. Whichever is the case, what matters is what your

customer knows you by. Your brand has to reside in your customer’s mind so strongly as

to ensure quick recognition and recall, accompanied by relevant associations.

Whether the brand is new, emerging or even leading, whether it is at a stage for

consolidation or extension, it needs nourishment and care to live up to its image

and fulfil customer expectations.

To be able to provide those essentials to your brand, it is important that you

collaborate with a Communication Solutions Specialist whose capability is a

product of Core-Area Experience, Knowledge across Technology Platforms

and Industry Domains, and Enthusiasm for Learning and Innovation. And,

of course, Creativity which is not, as is usually imagined, a stand-alone

quality, but an attribute that permeates the other strengths and an

attitude that inspires excellence.

Brand Building and Corporate Communication from Double Demy

DoubleDemy believes in cohesive brand building, which it achieves by understanding the

current evolutionary stage of the brand and its power vis-à-vis the competition, and

propelling it to the next stage by means of communication that combine in strength

and character to deliver a single unique message to the consumer.

For any given organization, DoubleDemy also fashions all corporate

communication – B-to-B presentations and information-sharing with

stakeholders – in consonance with its brand building.

In concept and execution, DoubleDemy’s communication solutions

continuously energize your brand, powering it through various stages of

growth.

Double DemyRange of Communication Solutions

EV

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EO

PR

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Graphic Design to Print – Prepress, Retouching, Adaptation, Illustrations, Graphs & Charts, Graphics

Web & Interactive – Web makeovers, Web design and development, Flash intros, banners, e-mailers

Corporate Identity – Go-to-Market kits, mailers, standees, PPT, stationery, logos, emblems, mnemonics

Corporate Films/Presentations – Product and Corporate Presentations (Concept to Production)

Event Management & Coordination – Launch events, commemoration events (Concept to execution)

Packaging Design - Concept to execution

SEO & SEM – Putting you right on top of the web stakes

DoubleDemyBuilding Brands,Building Relationships

Over the years we have enjoyed fruitful associations with many brands and

companies during their growth and transformation.

We continue our work, with undiminished zest, learning new and better ways of

doing things, yet abiding by honest hard work and good-natured engagement

with customers...

24/11 Parishad Apartments, 3rd floor West Wing North Boag Road T. Nagar, Chennai – 600017Tel: +91 44 4278 6901, 97909 10915www.doubledemy.com

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