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dotBERLIN - European Summer School of Internet Governance 2015
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Transcript of dotBERLIN - European Summer School of Internet Governance 2015
New Top-Level DomainsBetween public interest and shareholder
29 July 2015 Meissen European Summer School on Internet Governance (EuroSSIG)
Scarecity Picture
City Identity is 2nd most important
Forsa Institute May 2005Survey with 2,000 persons, aged 18-30
Meeting Vinton Cerf 2005 ICANN Luxembourg
The .berlin Stakeholders
9 years later …
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History and Future of the Introductionof country and generic Top-Level Domains
No.
of T
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evel
Dom
ains
country-code Top-Level Domains(ccTLDs) like .uk .de .cn
Round 17 newgTLDs.info.biz
.museum...
Round 27 newgTLDs.travel.jobs.tel...
Rounds 3+~ 1.200 gTLDs.sport.berlin.canon
...
generic Top-Level Domains(gTLDs) like
.com .net .org.arpa
Year
After a boring TLD Evolution …
… new gTLD went live
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History and Future of the Introductionof country and generic Top-Level Domains
No.
of T
op-L
evel
Dom
ains
country-code Top-Level Domains(ccTLDs) like .uk .de .cn
Round 17 newgTLDs.info.biz
.museum...
Round 27 newgTLDs.travel.jobs.tel...
Rounds 3+~ 1.200 gTLDs.sport.berlin.canon
...
generic Top-Level Domains(gTLDs) like
.com .net .org.arpa
Year
… the TLD Revolution
Some New gTLD Facts
• 9 years preparation 2005-2013• Over US$ 130 mio New gTLD program costs• US$ 185,000 application fee• Extensive requirements• 1,930 applications in 2012• First New gTLD contracted July 2013• Last New gTLD contracted … 2016?
SpecialgTLDs
GeoTLDs.ABUDHABI .AFRICA .ALSACE
.AMSTERDAM .AMAZON .AQUITAINE .BARCELONA .BAYERN .BERLIN .BOSTON
.BRUSSELS .BUDAPEST .CAPETOWN .CATALONIA .COLOGNE .CYMRU .DOHA
.DOTAFRICA .DUBAI .DURBAN .FRL .GENT .HAMBURG .HELSINKI .IST
.ISTANBUL .JOBURG .KOELN .KYOTO .LONDON .MADRID .MELBOURNE
.MIAMI .MOSCOW .NAGOYA .NRW .NYC .OKINAWA .OSAKA .PARIS
.PATAGONIA .QUEBEC .RIO .ROMA .RUHR .RYUKYU .SAARLAND .SCOT
.STOCKHOLM .SYDNEY .TAIPEI .TIROL .TOKYO .VEGAS .VLAANDEREN .WALES
.WIEN .YOKOHAMA .ZUERICH .ZULU .москва
.ابوظبي 佛山 .广东 .广州 .深圳
Remarkable Applications
.KERRYLOGISITICS .KERRYLOGISTICS
.DOTAFRICA .AFRICAMerck Contention (2 companies = 6 applicat.)
.MERCK / .MERCK / .MERCK / .EMERCK / .MSD
.MERCKMSD
L‘Oreal‘s 14 applications.IST / ISTANBUL and .BCN/.BARCELONA
Remarkable Applications
• Bring your own contention set:.ALLFINANZ .ALLFINANZBERATER .ALLFINANZBERATUNG
• The 18-character league:.NORTHWESTERNMUTUAL .TRAVELERSINSURANCE .NORTHLANDINSURANCE
The New gTLDschanged ICANN
The Old White Boys Network
ICANN Organizational Chart 2005
ICANNSTAFF
ICANN Organizational Chart 2015
ICANN Professionalization andInternationalization
Compliance & Enforcement
Accountability & Transparency
Regionalization - Offices
• Los Angeles, CA, USA• Washington, D.C., USA• Montevideo, Uruguay• Brussels, Belgium• Geneva, Switzerland• Istanbul, Turkey• Singapore• Seoul, Korea• Beijing, China
ICANN before new gTLDs
290 independent
ccTLDs
21 privategTLDs
ICANN after new gTLDs
290 independent
ccTLDs
21 privateold gTLDs
500 of world‘slargest brands
80 Local, regional and
national governments
500 new gTLDs
The Powerful new Stakeholders
Top 100 global Brands
Major Cities, Regions & States
Governments now everwhere
Governmental Advisory BoardccTLDs
Geographic gTLDsGeneric gTLDsBrand gTLDs
Inside theNew gTLD Program
12 April 2012 – Blackout & Glitch
July 2012
The DrawDec 2012
ICANN GAC
The Friendly GAC Early Warnings
e.g. the Closed Generic Issue.ADS .AND .ANDROID .APP .ARE .BABY .BLOG .BOO .BOOK.BUY .CAL .CAR .CHANNEL .CHROME .CLOUD .CORP .CPA.DAD .DAY .DCLK .DDS .DEV .DIY .DOCS .DOG .DOT .DRIVE.EARTH .EAT .ESQ .EST .FAMILY .FILM .FLY .FOO .FREE.FUN .FYI .GAME .GBIZ .GLE .GMAIL .GMBH .GOO .GOOG.GOOGLE .GUGE .HANGOUT .HERE .HOME .HOW .INC .ING.KID .LIVE .LLC .LLP .LOL .LOVE .MAIL .MAP .MBA .MED.MEME .MOM .MOTO .MOV .MOVIE .MUSIC .NEW .NEXUS.PAGE .PET .PHD .PLAY .PLUS .PROD .PROF .RSVP .SEARCH.SHOP .SHOW .SITE .SOY .SPOT .SRL .STORE .TALK .TEAM.TECH .TOUR .TUBE .VIP .WEB .WOW .YOU .YOUTUBE .ZIP.みんな .グーグル .谷歌
BLOCKED
10 Applicant droped out
The GAC Advice strikes!
.kid .kids .kinder .game .games .juegos .play .school .schule .toys .earth
.eco .green .bio .organic .care .diet .fit .fitness .health .healthcare .heart
.hiv .hospital .med .medical .organic .pharmacy .rehab .surgery .clinic
.healthy .dental .dentist .doctor .dds .physio .capital . cash .cashbackbonus
.broker .brokers .claims .exchange .finance .financial .fianancialaid .forex
.fund .investments .lease .loan .loans .market . markets .money .pay .payu
.retirement .save .trading .autoinsurance .bank .banque .carinsurance
.credit .creditcard .creditunion.insurance .insure ira .lifeinsurance
.mortgage .mutualfunds .mutuelle .netbank .reit .tax .travelersinsurance
.vermogensberater .vermogensberatung .versicherung. .bet .bingo .lotto
.poker .spreadbetting .casino .care .gives .giving .charity (and IDN) .degree
.mba .university.audio .book (and IDN) .broadway .film .game .games
.juegos .movie .music .software .song .tunes .fashion (and IDN) .video .app
.art .author .band .beats .cloud (and IDN) .data .design .digital .download
.entertainment .fan .fans .free .gratis .discount .sale .hiphop .media .news
.online .pictures .radio .rip .show .theater .theatre .tour .tours .tvs .video
.zip .abogado .accountant .accountants .architect .associates .attorney
.broker .brokers .cpa .doctor .dentist .dds .engineer .lawyer .legal .realtor
.realty .vet .corp .gmbh .inc .limited .llc .llp .ltda .ltd .sarl .srl .sal .town .city
.capital .reise .reisen .weather .law .army .navy .airforce .fail .gripe .sucks
The final Battle - Name Collisions
Problem: Roots servers have traffic from non existing gTLDs like peter.home or my.mailSources
• Wrong Network, router, … addressing• Email with non existing domain.tld• Type-in of non existing domain.tld• Other sources
ICANN’s new globalTrademark Laws
Is this confusing for Consumers?
.hotel.hotels.hoteis
.hoteles
.law.lawyer.legal
.abogado
.real.realestate.property
.immo.immobilien
ICANN decided on Similarity …
SIMILAR: .unicorn / .unicomSIMILAR: .sport / .sportsSIMILAR: .car / .carsSIMILAR: .shops /.购物
…NOT SIMILAR: .hotel / .hotelsNOT SIMILAR: .accountant / .accountants
Trademark Clearinghouse
A trademark:
NOT a trademark:
.amazon
.vin/.wine discussion
“ICANN is no longer the
appropriate forum to discuss Internet
governance”
DOWNSIDES
ICANN under Fire – 2015
ICANN under Fire – Whois Issues
i-hate-the-government.berlin
ICANN under Fire – Data Glitches
ICANN under Fire – gTLDs
ICANN under Fire – Public Interest
.insurance.inc .ltd
.doctor .bank
.pharmacy
ICANN under Fire – Case .africa
ICANN under Fire – Auctions
Expected > US$ 100 million revenues
ICANN under Fire – Accountability
Where areAppeal
Mechanisms toThird-Party Decisions?
ICANN under Fire – gTLD Budget
33.000.000
new gTLDdomain names
expectedin year 1 6.000.000
are reality
UPSIDES
The new Realities
• The gTLD revolution is on its waybut its a long-term story
• This new gTLD round is doing muchbetter than previous rounds
• Stakeholders are engaged• „Small is beautiful“
Two words can now describea business, an organisation ora project.
flowers.londonrihanna.ticketsmyherb.garden
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GeoTLDs doing well
100,000 domain names
.berlin .de .com
Better Search Engine Ranking
Switching from old to new is fine
dotberlin.de nic.berlin
Key MetricsRegistrarsPricesMarketshareGeog. spreadRegistrations…
Industry Sector Scorecards
Surveys, Studies, Reports
Brands become .Brands
Governments switch to a gTLD
SOME FUTURE
New gTLD Challenges
• Universal Acceptance• IDN email• Awareness, public use & Education
flowershop.com(www.)flower.shop
What‘s next?
”The relationship of ccTLDs to ICANN and to gTLD policy would be a major evolutionary event in the historyof Internet policy and governance.”
Vinton Cerf