DotActiv Supplier Category Management
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Transcript of DotActiv Supplier Category Management
We equip suppliers with assortment insights, data-driven planograms and data analysis that empower
them to strategically collaborate with retailers.
DATA ECOSYSTEM
No meaningful category planning can begin without a consolidated database to
work from.
• One place for your data• Ability to interrogate & edit
data• Foundation for BI
ASSORTMENT PLANNING INSIGHTS
Spot opportunity gaps and share meaningful insights with retailers
• Spot opportunity gaps• Sense check current
assortments• Transferable demand
DATA-DRIVEN PLANOGRAMS
For suppliers, well-designed data-driven planograms are the best way to police existing
space allocations and to make compelling arguments for more shelf space.
• Generally, an increase in shelf space improves sales• Shelf display logic benefits shopper, supplier & retailer
VIGOROUS DATA ANALYSIS
To ensure maximum value and continued progress our consultants regularly cross analyse and
compare category performance.
• Explore associations in your data• Rapidly analyse category data
For more than 20 years we’ve been developing our software powered supplier
services to give suppliers the ability to share influential and compelling insights with retailers and to protect their brands
from unnecessary losses in sales.