Dos Lagos Lifestyle Center: Event Development & Retail Activation

Events and Programs Included:

• Sex and the City Movie Premiere & Charity Event

• Classic Rock & Smooth Jazz Concert Series

• Cool Cars & Classic Rides

• Salsa Saturdays

• Art @ the Heart of Dos Lagos

• Friday Night Band Jam

• Situation: Low awareness of new lifestyle center in Corona, California.

• Action: Create compelling and unique events and experiential programs to drive consumers to retail stores and restaurants. Consult with merchants on retail activation tactics.

• Results: Developed and executed over 15 programs/series annually attracting over 30,000 consumers to the Center. Collaborated with merchants to develop successful ancillary programs associated with Center events.