Dos and Don'ts for Encouraging Brand Evangelism
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Dos and Don’ts for Encouraging Vendor Based Brand Evangelism By Jen Spencer Allbound Head of Sales and Marketing https://www.linkedin.com/in/jenspencer @jenspencer
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Transcript of Dos and Don'ts for Encouraging Brand Evangelism
Dos and Don’ts for Encouraging Vendor Based Brand Evangelism
By Jen SpencerAllbound Head of Sales and Marketing
https://www.linkedin.com/in/jenspencer
@jenspencer
“Building deep-seated loyalty throughout your business channel is different from building end-customer
brand loyalty. ”
Dos and Don’ts for Encouraging Vendor Based Brand Evangelism
Do Leverage User-Friendly, Cloud-Based Software for Communicating.• Software helps you manage
communications across your channel while including partners in an online community.
Dos and Don’ts for Encouraging Vendor Based Brand Evangelism
Do Provide Support and Training at an Individual Level for Vendor Employees.• Providing support at the
employee level for partner companies helps ensure your products and services are represented according to your brand and invites loyalty at the individual level.
Dos and Don’ts for Encouraging Vendor Based Brand Evangelism
Do Reward Channel Partners.• Reward partners at a company
and individual level for performance that includes not just closed business, but also behavior-based incentives.
Dos and Don’ts for Encouraging Vendor Based Brand Evangelism
Do Facilitate Advertising Opportunities for Local and Regional Businesses in your Channel.• Collaboration between your brand
and companies throughout the channel creates more recognition and better quality advertising than any one entity could manage on its own.
Dos and Don’ts for Encouraging Vendor Based Brand Evangelism
Don’t Ignore or Delay Responses to your Loyal Partners. • Each partner is valuable, and
small-but-loyal partners can be strong evangelists for your brand
Dos and Don’ts for Encouraging Vendor Based Brand Evangelism
Don’t Create an “Us and Them” Mentality Between Yourself and Your Partners.• Brand evangelism works best
when vendors and partners feel they are part of the party and can invite others in.
Dos and Don’ts for Encouraging Vendor Based Brand Evangelism
Don’t Let Your Partners Pant for Your Product.• When partners are enthusiastic
about your brand, they want to share it with others. Do your part to ensure products and services are available as needed.
