Dorset Arts Trust 22 10 2014

Dorset Culture and TourismAction Plan 2015- 2018

Prepared for Dorset Arts Trust and Dorset County Council

 

Victoria Pirie and Joanna Morland

victoria.pirie@btinternet.com

joanna@jomorland.f9.co.uk

Dorset Arts Trust 22 10 2014

The Plan: Visitor Journey

Activity is structured around the visitor experience and journey:

At home: Awareness – Research – Decision / Booking –

Pre-visit planning

In Dorset: Arrival – Activities – Leaving

Back Home: Unpacking/ Recollection – What Next?

Dorset Arts Trust 22 10 2014

The Plan : Programme Strands

The Visitor Journey is overlaid with four programmes.

1.Visitor care and experience Culture Welcome

2.Visitor information Clear Information

3.Cultural product CultureDorset

4.Support for programme strands Infrastructure and Research

Do you agree with the visitor journey as the focus around which to plan and deliver change?

Do you agree with the programmes for action?

Any concerns?

Dorset Arts Trust 22 10 2014

Culture and Tourism Network

Based on Dorset Arts Trust structure:

Principles• Open to all in culture and tourism sectors• Start small with the committed and grow• Consultative workshops and buy in as the basis for action• Network business combined with training or workshops• Light touch, working with existing structures / networks• Whole network decides strategic actions• Project groups decide / deliver specific actions• Network co-ordinator

Do you agree with these principles?

Any concerns?

Dorset Arts Trust 22 10 2014

Timetable

Phase One: January 2015 – June 2016• Culture and Tourism workshops to start

Culture Welcome - Clear Information – CultureDorset• Initial delivery • Integrate C & T Network development • Agree research programme with partners

Phase Two: July 2016 – June 2018• Continue Phase One activity• New campaigns, new cultural product, package development