Doritos
-
Upload
mariaafernandaa -
Category
Food
-
view
126 -
download
2
description
Transcript of Doritos
“ALL DIFFERENT WITH DORITOS””
Fernanda Soto
• Type of product of service: -nachos • Brand: -Doritos • Advertising media: -Television -Online video
Target audience:
Young and
adult
Desired
positioning:
You can share
with your Friends
the new image of
doritos
Key promise or
benefit:
provide nachos
for every lifestyle
and for every
occasion.
Offering
products that
you can always
trust.
Communication
tone:
Emotional
What does it say? The new image of Doritos
How is it said? By a drama
Whom is it addressed to? To all the people
When is it said? In present
Where is it said? In the street
The site features and “nacho” of social media and arts.
It’s a good video because is very entertainment.
It has the ability to reach certain age groups
It promotes social interaction and sharing.
It is creative
It is interesant
Attractive
Bottom line: is a good message because it teaches people to respect the old people, the message have something bad that it is very long.
Execution elements:
• Characters: A adult with a child
• Images: backyard
• Texts: Only the necessary text appears
Execution Aspects:
duration: 1:44