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Transcript of DOR Futurecast
1© Dr. Tony O’Driscoll
A Brief History of a Potential FuturePresentation for DOR Future Cast Team
Dr. Tony O’DriscollFuqua School of Business, Duke University
2© Dr. Tony O’Driscoll
Introduction and ExpectationsIntroduction and Expectations
Possible FuturesPossible Futures
Steep FactorsSteep Factors
Enterprise ResponseEnterprise Response
3© Dr. Tony O’Driscoll
Expectations: Spheres of Knowledge
Insights
Future Distruption STEEP Factors Business Response
We’ve been working on this for a while now and we are more confused than ever.
BUT we are confused at a higher level about more
important things!
4© Dr. Tony O’Driscoll
Tony’s Brief Bio
• 18 Years of industry experience in Telecom and High-Tech Industries: HW, SW, Services, Research, Learning
• Founding member of IBM’s Strategy and Change Consulting Practice
• Professor of the Practice at Duke’s Fuqua School of Business
• Teach in the areas of Strategic Management, Management of Innovation and Technology, Management Consulting and Services Management.
• Research focuses on impact of technology on business strategy and operational efficiency
• Consult with clients around the world on how to leverage technology to drive sustainable competitive advantage.
5© Dr. Tony O’Driscoll
Introduction and ExpectationsIntroduction and Expectations
Possible FuturesPossible Futures
Steep FactorsSteep Factors
Enterprise ResponseEnterprise Response
6© Dr. Tony O’Driscoll
The Educator’s Dilemma
My Vision My Reality
7© Dr. Tony O’Driscoll
Michael O’Driscoll
Meet another Fellow Educator: My Grandfather
8© Dr. Tony O’Driscoll
Examining Change in my Grandfather’s Lifetime
Transatlantic radioElectricity
Radio networksTelephone system
AutomobilesAir travel
Washing machinesTelevision
Global monetary systemInterstate highway system
High Rise buildingsElectronic computers
Space travelSatellite communications
The InternetGlobal positioning system
Cable television systems
9© Dr. Tony O’Driscoll
Meet My Kids
Aidan O’Driscoll Liam O’Driscoll
10© Dr. Tony O’Driscoll
Change in my Kids Lifetime
By the year 2010 the codified information base of the world is expected to double every ______
(2 minutes)
11 Hours
Pair Up: Decide what to put in the box!
11© Dr. Tony O’Driscoll
A Digital Divide of a Different Kind
12© Dr. Tony O’Driscoll
Explosion of information
Hyperinflation of time
Accelerated pace of change
Constancy in human cognitive ability
A Digital Divide of a Different Kind
DigitalDivide
100y=20,000y
13© Dr. Tony O’Driscoll
Future View: When Aidan is 27 and Liam is 24
By 2009 computers will disappear. Visual information will be written directly onto our
retinas by devices in our eyeglasses or contact lenses. Going to a “website” will mean entering
a virtual reality environment.
By 2029 we will have billions of nanobots traveling through the capillaries of our brain communicating directly with our biological
neurons. Nanobots will take up positions close to very interneuronal connection coming from
all of our biological sensory receptors.
When we want to experience NON-VIRTUAL reality, the nanobots will just stay still. If we want to experience virtual reality, they will
suppress all input coming from the real senses and replace them with the appropriate signals
Ray Kurzweil
14© Dr. Tony O’Driscoll
Defining Virtual Worlds
Sources: Business Week April 2006, The Economist. Living a Second Life, Sept. 28, 2006
Second Life is some unholy offspring of the movie The Matrix, the social networking site MySpace and the online marketplace eBay Business Week
Second Life is some unholy offspring of the movie The Matrix, the social networking site MySpace and the online marketplace eBay Business Week
15© Dr. Tony O’Driscoll
Virtual World Economics
Source: Joe Miller. Linden Lab
Clearly of social activity migrates to synthetic worlds, economic activity will go there as well. The volume of annual trade in synthetic worlds already exceeds $2B
Castranova
Clearly of social activity migrates to synthetic worlds, economic activity will go there as well. The volume of annual trade in synthetic worlds already exceeds $2B
Castranova
16© Dr. Tony O’Driscoll
Describing MMORPGs
Most MMORPGs offer players pre-fabricated or themed fantasy world The Economist
Most MMORPGs offer players pre-fabricated or themed fantasy world The Economist
17© Dr. Tony O’Driscoll
MMORPG Economics
EverQuestEverQuest’s GDP made the
virtual currency of Norrath the 77th largest country in the world – somewhere between
Bulgaria and Russia
World of WarCraft•8 Million WarCrafters
•Average = 20 Hours/Week•Total WoW hours= 160Million
•It would take IBM’s entire workforce 12 weeks to match
one week of WoW activity
18© Dr. Tony O’Driscoll
Aidan and Liam: Tomorrow’s Virtual World Workers?
I confidently predict my children (4 and 6) will end up working in one of these worlds. Hunter
I confidently predict my children (4 and 6) will end up working in one of these worlds. Hunter
19© Dr. Tony O’Driscoll
A Paradigm Shattering Future View: Redux
The way Kurzweil expressed it, at some point in time in the twenty-
first century the standard personal computing device will have as much computing power as the
human brain. Not long after that, it will have the computing power of all
the human brains that have ever lived.
One important use of all that power will be to upload brains and
recreate consciousness inside silicon…..The place that I call
“Game World” today, may develop into much more that a game in the
near future. It may become just another place for the mind to be, a
new and different earth. Castranova
20© Dr. Tony O’Driscoll
Practical Application Discussion
How will Synthetic Worlds Impact:
Your Nation?Your State?
Your Enterprise (DOR)?Your Life?
(5 minutes)
Discussion Questions
21© Dr. Tony O’Driscoll
Value Progression
A basic progression governs the evolution of management in all market economies: Fundamental properties of the universe are transformed into scientific understanding, then developed into new technologies which
are applied to create products and services for business, whichultimately define our models of organization. . Meyer and DavisMeyer and Davis
A basic progression governs the evolution of management in all market economies: Fundamental properties of the universe are transformed into scientific understanding, then developed into new technologies which
are applied to create products and services for business, whichultimately define our models of organization. . Meyer and DavisMeyer and Davis
Eco
nom
ic V
alue
Add
Time
22© Dr. Tony O’Driscoll
Innovation Diffusion
Source: IBM GIO 1.0
23© Dr. Tony O’Driscoll
Organization Metamorphosis
Infrastructure
Business
Technology
Primary Asset
Main Output
Organization
Agrarian Age(??-1760)
Local Market
Family Farm
The Plow
Land
Food Products
Family Structure
Industrial Age(1760-1960)
Steel, Railroads
The Factory
The Machine
Capital Equipment
Mechanical Products
Bureaucracy
Information Age(1960-2020)
Computers, Internet
The Corporation
The Transistor
Intellectual Capital
Knowledge Products
?
?
24© Dr. Tony O’Driscoll
Shrinking Paradigmatic Eras
Source TomPeters.com
25© Dr. Tony O’Driscoll
Welcome to the Molecular Economy
Video Clip(Kurzweil and Venter)
Infrastructure
Business
Technology
Primary Asset
Main Output
Organization
Agrarian Age(??-1760)
Local Market
Family Farm
The Plow
Land
Food Products
Family Structure
Agrarian Age(??-1760)
Agrarian Age(??-1760)
Local Market
Family Farm
The Plow
Land
Food Products
Family Structure
Industrial Age(1760-1960)
Steel, Railroads
The Factory
The Machine
Capital Equipment
Mechanical Products
Bureaucracy
Industrial Age(1760-1960)
Industrial Age(1760-1960)
Steel, Railroads
The Factory
The Machine
Capital Equipment
Mechanical Products
Bureaucracy
Information Age(1960-2020)
Computers, Internet
The Corporation
The Transistor
Intellectual Capital
Knowledge Products
Information Age(1960-2020)
Information Age(1960-2020)
Computers, Internet
The Corporation
The Transistor
Intellectual Capital
Knowledge Products
?
As the information economy matures, a new economic life cycle – the molecular economy – is reaching puberty. The two primary drivers are our understanding of the
molecules that control chemical and biological functions and the super-minitaurization of manufacturing. Meyer and Davis
As the information economy matures, a new economic life cycle – the molecular economy – is reaching puberty. The two primary drivers are our understanding of the
molecules that control chemical and biological functions and the super-minitaurization of manufacturing. Meyer and Davis
26© Dr. Tony O’Driscoll
Compression and the Structural Divide
Infrastructure
Business
Technology
Primary Asset
Main Output
Organization
Agrarian Age(??-1760)
Local Market
Family Farm
The Plow
Land
Food Products
Family Structure
Agrarian Age(??-1760)
Agrarian Age(??-1760)
Local Market
Family Farm
The Plow
Land
Food Products
Family Structure
Industrial Age(1760-1960)
Steel, Railroads
The Factory
The Machine
Capital Equipment
Mechanical Products
Bureaucracy
Industrial Age(1760-1960)
Industrial Age(1760-1960)
Steel, Railroads
The Factory
The Machine
Capital Equipment
Mechanical Products
Bureaucracy
Information Age(1960-2020)
Computers, Internet
The Corporation
The Transistor
Intellectual Capital
Knowledge Products
Information Age(1960-2020)
Information Age(1960-2020)
Computers, Internet
The Corporation
The Transistor
Intellectual Capital
Knowledge Products
?
Authority/Production Knowledge/Problem
Elements Authority/Production Knowledge/Problem
1) Levels of authority Many Few
2) Division of labor High Low
3) Links to others Few Manyin the organization
4) Sources of influence Position in hierarchy Ability to identify and solve problemand power
5) Use of rules and High Lowprocedures
6) Primary purpose Maximize output Analyze or invent knowledge to solve problems
Elements Authority/Production Knowledge/Problem
1) Levels of authority Many Few
2) Division of labor High Low
3) Links to others Few Manyin the organization
4) Sources of influence Position in hierarchy Ability to identify and solve problemand power
5) Use of rules and High Lowprocedures
6) Primary purpose Maximize output Analyze or invent knowledge to solve problems
America’s business problem is that it is entering the twenty-first century with companies designed during the nineteenth century to work well
in the twentieth. Hammer
America’s business problem is that it is entering the twenty-first century with companies designed during the nineteenth century to work well
in the twentieth. Hammer
27© Dr. Tony O’Driscoll
Four Phases across Four Economies
Agrarian Economy
IndustrialEconomy
Information Economy
MolecularEconomy
ScienceLaws of Nature
Newton’s Physics
Quantum PhysicsMollecular
Science
NanoScience
TechnologySeed/Feed
Plow
Steam
Electricity
Chips
Software
WWW
GenomicsNanotechnology
BusinessFamily Farm Factory Corporation TBD
OrganizationFamily Structure Bureaucracy TBD TBD
Time Compression Between Ages
Acc
eler
ated
dis
rup
tion
of
exis
ting
busi
ness
/str
uctu
re
28© Dr. Tony O’Driscoll
Practical Application Discussion
How will the Arrival of the Molecular Economy and the “Structural Divide” impact:
Your Nation?Your State?
Your Enterprise (DOR)?(5 minutes)
Discussion Questions
29© Dr. Tony O’Driscoll
3Di Web 2.0
Webvolution
Web 1.0
Access ParticipateValueProposition
PosterChildren
Find Share Collaborate Co-Create
30© Dr. Tony O’Driscoll
Web 2.0: Definition and Diffusion
Definition Diffusion
31© Dr. Tony O’Driscoll
Web 2.0: Description and ApplicationWeb 2.0 is a set of economic, social and technology trends that collectively form the basis for the next generation of the internet – a more mature, distinctive medium characterized by user participation, openness, and network effects O’Reilly
Web 2.0 is a set of economic, social and technology trends that collectively form the basis for the next generation of the internet – a more mature, distinctive medium characterized by user participation, openness, and network effects O’Reilly
32© Dr. Tony O’Driscoll
Reputation Platform(Sales)
3Di Web 2.0
Emergence of New Economic Platforms
Web 1.0
Access ParticipateValueProposition
PosterChildren
Platforms
Find
Access Platform(Transaction Fees)
Search Platform(Advertising Fees)
Commerce Platform(Sales) Participation Platform
(Membership Fees)
Referral Platform(Referral Fees) Alternate Currency
Platform(Exchange Fees)
Share Collaborate Co-Create
Creation Platform(In-World Sales)
33© Dr. Tony O’Driscoll
Web 2.0 Value Creation Platforms
In 2005, eBay conducted 8 billion API-based web services transactions. O’ReillyIn 2005, eBay conducted 8 billion API-based web services transactions. O’Reilly
34© Dr. Tony O’Driscoll
Ecosystem based Value Co-Creation
McKenna
This is more than open source, social networking, crowdsourcing, smart mobs, or the wisdom of crowds. We are talking about deep changes in the structure and modus operandi of the corporation and our economy based on new competitive principles such as openness, peering, sharing and acting
globally Tapscott
This is more than open source, social networking, crowdsourcing, smart mobs, or the wisdom of crowds. We are talking about deep changes in the structure and modus operandi of the corporation and our economy based on new competitive principles such as openness, peering, sharing and acting
globally Tapscott
35© Dr. Tony O’Driscoll
Enterprise Perspective
DeborahWince-Smith
President, Council onCompetitiveness
36© Dr. Tony O’Driscoll
A Billion One-Person Enterprises?
Soon it may be time to redefine what we in the business world think of as “the enterprise.” Further, notions of “employer” and
“employee” might become more and more antiquated as looser aggregations of collaborators form and disband on an
opportunity-by opportunity basis. The future might consist of a billion one-person “enterprises” people who move frequently from
project to project as their skills and focus shift.
Sources: Global Innovation Outlook 2.0, 2006
37© Dr. Tony O’Driscoll
The changing role of organization due to the need for innovation…..
Source TomPeters.com
38© Dr. Tony O’Driscoll
Practical Application Discussion
How does the arrival of a Billion One Person Enterprises Impact:
Your Nation?Your State?
Your Enterprise (DOR)?Your Life?
(5 minutes)
Discussion Questions
39© Dr. Tony O’Driscoll
Technological: New Rules for Information Economy
Information trumps mass
Everyone and everything will be connected
Everything will be "smart"
The customer is in charge
Time is the scarcest resource
You are open for business 24x7x365
Barriers to competitive entry are lower than ever
Relentless innovation is a core competency
NEW RULES OF THE DIGITAL ECONOMYNEW RULES OF THE DIGITAL ECONOMY
40© Dr. Tony O’Driscoll
The “Always On” Pervasive Web
There are more transistors produced per year than grains of rice and each rice grain can buy hundreds of transistors. Goodall (2002)
There are more transistors produced per year than grains of rice and each rice grain can buy hundreds of transistors. Goodall (2002)
41© Dr. Tony O’Driscoll
The Age of Smart Machines…..
42© Dr. Tony O’Driscoll
From Physical Product to Information Services
53%
43© Dr. Tony O’Driscoll
Blurring the Lines Between Service and Product
Anytime ATM Machines
Real Time Intelligent Vending Machines
Online PCS health Systems
Interactive Sunbeam’s “Blanket with a Brain”
Anyplace GM Onstar Service
Learning Pandora
Anticipating Amazon.Com
Filtering Google Reader
Customizing Levi’s
Upgrading Software
Intangibles
Source: Blur
The difference between products and services blurs to the point that the distinction is a trap. Winners in the Information Age will provide an offer that is both
product and service simultaneously. Davis and Meyer
The difference between products and services blurs to the point that the distinction is a trap. Winners in the Information Age will provide an offer that is both
product and service simultaneously. Davis and Meyer
Speed
ConnectivityOFFER
44© Dr. Tony O’Driscoll
A trip to the grocery store….
……….How different will our lives become in the “always-on” pervasive web era?
45© Dr. Tony O’Driscoll
A Possible Pervasive Future
46© Dr. Tony O’Driscoll
The Value is in the Network
47© Dr. Tony O’Driscoll
3Di Web 2.0
The Era of Entrepreneurial Capitalism
Web 1.0
Access ParticipateValueProposition
PosterChildren
Find Share Collaborate Co-Create
EntrepreneurialCapitalism
Enterprise Endeavor
Employee Entrepreneur
Control ResourcesOrchestrate
Value Transfer
Provide Productsand Services
Provide Value Transfer Platforms
48© Dr. Tony O’Driscoll
Individual Example
49© Dr. Tony O’Driscoll
….or possibly it’s demise?
Source TomPeters.com
50© Dr. Tony O’Driscoll
Practical Application Discussion
How does the arrival of Entrepreneurial Capitalism impact:
Your Nation?Your State?
Your Enterprise (DOR)?Your Life?
(5 minutes)
Discussion Questions
51© Dr. Tony O’Driscoll
Introduction and ExpectationsIntroduction and Expectations
Possible FuturesPossible Futures
Steep FactorsSteep Factors
Enterprise ResponseEnterprise Response
52© Dr. Tony O’Driscoll
Societal: Demographics and the Digital Divide
• 81% of the business population age 34 or younger are gamers
• 56 million are old enough to be employees
• 7 million are already managers in the current workforce
Sources: Merrill Lynch 1999, Beck and Wade, Got Game., Prensky, Digital Game Based Learning
The new generation is huge, 90 million people in the US alone. Already there are more of them around than
there are baby boomers. Beck and Wade
Digital ImmigrantsDigital Natives
53© Dr. Tony O’Driscoll
Societal: Games and Gamers as they relate to business
Our research shows that this new generation is very different from the boomers in ways that matter to the
business. Beck and Wade
• They desire systematically different goals in life
• They have systematically different ways of working
• How they compete, fit into teams, take risks are all different in statistically verifiable ways
• They choose systematically different ways to learn
Sources: Beck and Wade, Got Game, 2005
54© Dr. Tony O’Driscoll
Technology has become so essential to corporations that expenditures have grown from 5% of capital spending in 1970 to almost 50% today
Technology Expenditures as a Percentage of Capital Spending
Source: Bureau of Economic Analysis, 2000
Technology has transformed our society and economy, having a profound impact on America’s corporations.
Wyatt
55© Dr. Tony O’Driscoll
Technological: New Laws for the Information Economy
New LawsMoore’s Law: Every 18 months we observe a doubling of the
processing power that can be purchased at a given cost. (This may not continue forever.)
Metcalfe’s Law: The usefulness or utility of a network is proportional to the square of the number of users of the
network.
Coase’s Law of Diminishing Firms: Companies continue to grow until “the costs of organizing an extra transaction within the
firm becomes equal to the costs of carrying on the same transaction by means of an exchange in the open market.” As transaction costs in the open market approach zero, so does the size of the firm. (predicts virtual organizations)
The Law of Disruption or Second-Order Effects: Social, political and economic systems change incrementally, but technology
changes exponentially
Source: Unleashing the Killer App
56© Dr. Tony O’Driscoll
Economic: Services Rule
A Services Driven Economy……
Since 1950, employment in the manufacturing sector has fallen from nearly 40% of total employment to less than 18% currently, while the service sector employment has risen from less than 14% to more than 35 percent, essentially flip-flopping from where it had been in 1950. Merrill Lynch, 1999
…largely driven by technology positions requiring more skilled workers
The demand skilled jobs, which reflects the dominance of technology in the service economy, has increased from 40% in 1950 to 85% in 2000. Linkage, 2001
57© Dr. Tony O’Driscoll
Economic: The Global labor force migration towards services
Nation % WW
Labor
%
A
%
G
%
S
25 yr %
delta S
China 21.0 50 15 35 191
India 17.0 60 17 23 28
U.S. 4.8 3 27 70 21
Indonesia 3.9 45 16 39 35
Brazil 3.0 23 24 53 20
Russia 2.5 12 23 65 38
Japan 2.4 5 25 70 40
Nigeria 2.2 70 10 20 30
Banglad. 2.2 63 11 26 30
Germany 1.4 3 33 64 44
Top Ten Nations by Labor Force Size(about 50% of world labor in just 10 nations)A = Agriculture, G = Goods, S = Services
>50% (S) services, >33% (S) services
2004 2004United States
The largest labor force migrationin human history is underway,
driven by urbanization, global communications,
low cost labor, business growth,
and technology innovation.
(A) Agriculture:Value from
harvesting nature(G) Goods:
Value from making products
(S) Services:Value from enhancing the
capabilities of things (customizing, distributing, etc.) and interactions between things
58© Dr. Tony O’Driscoll
Workforce Evolution
Source TomPeters.com
Source: Dan Pink, A Whole New Mind
59© Dr. Tony O’Driscoll
Customer Service
Operations
The Industrial Age Work Paradigm
Supply Chain
InnovationCustomer
Chain
Work Activity Focused on Efficiency, Productivity, and Quality
Capital
Labor
Raw Materials
Standardized Work•Quality•Productivity•Efficiency
MechanicalProduct
Physical WorkPhysical Work
ProductionBasedWork
60© Dr. Tony O’Driscoll
The Information Age Work Paradigm
Customer Service
OperationsSupply Chain
InnovationCustomer
Chain
Work Activity Focused on Innovation, Creativity, and Problem Solving
Knowledge Based WorkKnowledge Based Work
Expert Professionals
Relevant InformationSocially Based Work• Innovative• Creative• Emergent
Problem SolutionNew Opportunity
OFFER
61© Dr. Tony O’Driscoll
Economic: Knowledge Work Usurps Physical Work
Physical Work Intellectual Work
Factor of Production Knowledge Producer
Question Nothing Question Everything
Repetitive Tasks Ongoing Challenges
Do as you are told Determine what to do
Segmented Work Holistic Work
Direct Supervision Autonomy
“A Strong back” “A Strong Resume”
Industry Ratio
Ag. Production (Crops) 1.77Ag. Production (Livestock) 7.29Steel Production 15.96Auto Production 18.53Aircraft Production 38.97Computer Production 57.72Physician Services 59.31Legal Services 63.29Computer Services 73.15Professional Services 92.68
Industrial Worker Knowledge Worker
Source: Nuala Beck, 2000, IBM Analysis
62© Dr. Tony O’Driscoll
Economic: People are classified as a cost by accountants not an asset!
Accountants value the desk more highly than the person sitting at it. Accounting takes a short-term view of the world. It does not recognize that
people become more valuable over time. Jay Cross
ComponentWaterProteinFatNitrogenCalciumPhosphorousPotassiumSodiumMagnesiumIronZincCopperOther
Percent of Body61.816.614.93.31.811.19.24.17.041.0075.0028.00014.2
$ 1.98
A Cost Accountant’s (exaggerated) view of the value of a Human Being
It is no wonder that our current accounting systems are no longer suited to the business reality they attempt to codify. The value of talented, creative, innovative
people shows up as salary cost in SG&A on the Balance Sheet Stephen Covey
63© Dr. Tony O’Driscoll
Economic: The World is Flat
The Ten Flatteners1. Berlin Wall Falls A global view appears
2. Netscape IPO Overinvestment in fiber optics
3. Workflow Java enterprise architecture
4. Outsourcing Shift work and activities
5. Offshoring Shift entire operation
6. Open-Sourcing Collaboration
7. Insourcing UPS takes over logistics
8. Supply-Chaining Wal-Mart’s speciality
9. Informing Search from Google, Yahoo, etc.
10.The Steroids Wireless access and VoIP
• The “ten flatteners” converged to create a web-enabled playing field for collaboration in real time.
• Three billion people in China, India, Russia, Eastern Europe and Latin America entered the global economy
• Vertical organizational silos converged to create new process horizontal collaboration.
64© Dr. Tony O’Driscoll
Economic: Low end jobs are becoming history in the US
Source TomPeters.comSource TomPeters.com
65© Dr. Tony O’Driscoll
Economic: Enter the Asian Tiger!
Source TomPeters.com
66© Dr. Tony O’Driscoll
Economic: China - A Giant Slumbers!
Source TomPeters.com
67© Dr. Tony O’Driscoll
Economic: More on Asia
Source TomPeters.com
68© Dr. Tony O’Driscoll
China: A New Factory every 26 Minutes
Source TomPeters.com
69© Dr. Tony O’Driscoll
India’s incredible strength in Software
Source TomPeters.com
70© Dr. Tony O’Driscoll
Today, Creativity is the source off sustained differentiation…
Source: TomPeters.com
71© Dr. Tony O’Driscoll
Environmental: Climate Change
72© Dr. Tony O’Driscoll
Environmental: China’s Power Needs
73© Dr. Tony O’Driscoll
Environmental: Bird Flu Epidemic
74© Dr. Tony O’Driscoll
Political: 2025 The New Superpowers
Military Might Economic Might
75© Dr. Tony O’Driscoll
Netting STEEP Out:
76© Dr. Tony O’Driscoll
Practical Application Discussion
How will these STEEP factors impact:
Your Nation?Your State?
Your Enterprise (DOR)?Your Life?
(5 minutes)
Discussion Questions
77© Dr. Tony O’Driscoll
Introduction and ExpectationsIntroduction and Expectations
Possible FuturesPossible Futures
Steep FactorsSteep Factors
Enterprise ResponseEnterprise Response
78© Dr. Tony O’Driscoll
Recommendation 1: Apply virtual communication tools to connect people from around the world
Instant messaging
Video conferencing
Blogs
Virtual worlds
Voice over internet protocol (VOIP)
Learn about the features, capabilities and appropriate use of different virtual communication channels
Incorporate virtual communication tools into day-to-day work activities
Leadership Development Actions
Tools
Organizational Impact
Improved employee morale due to enhanced communication and vision-sharing from leadership
Faster decision-making due to enhanced ability to communicate with experts in real-time
Better recruitment success with young, ‘wired’ professionals (and gamers)
+
79© Dr. Tony O’Driscoll
Recommendation 2: Use collaborative spaces to gather knowledge, express ideas and concerns, and share passions
Collaborative spaces Wikis Online communities Virtual worlds Blogs
Develop a level of comfort in using collaborative spaces and tools
Identify and champion the use of informal communities of strategic value to the organization
Incorporate the use of collaborative spaces into major work efforts
Improved project management and knowledge management through centralization and organization of explicit knowledge
Increased teamwork and efficiency through use of online spaces for specific projects, meetings, or brainstorming sessions
Increased visibility and flow of innovative ideas from all parts of the organization
Increased ability to evaluate and gauge employee contribution
Higher levels of morale and retention through the development of online communities of interest
+
Leadership Development Actions
Tools
Organizational Impact
80© Dr. Tony O’Driscoll
Recommendation 3: Spend more time setting organizational context and communicating organization direction
Video conferencing Multi-user interactive events Intranet sites Blogs Wikis E-mail
Create, tailor, and communicate a corporate vision and strategy that resonates with a diverse set of employees
Develop communication program to systematically deliver vision globally
Develop feedback mechanism to evaluate program effectiveness
Increased awareness of vision among very diverse global employee base
Improved morale and retention of employees who understand where they fit within their company and where the company fits within the greater business world
Increased sense of ownership and desire to contribute to vision from engaged employees
Leadership Development Actions
Tools
Organizational Impact
+
81© Dr. Tony O’Driscoll
Recommendation 4: Leverage online tools to improve the visibility of formal and informal skills
Personal employee spaces (Myspace)
Expertise locators Skills management systems Tagging websites of common
interest - folksonomies
Enable employees to develop personal spaces that increase the transparency around employee skills, interests and availability
Use portal data in conjunction with expertise locators and skill management systems to staff teams based on skills and availability Increased speed and effectiveness
in staffing teams and projects Increased retention and motivation
of top employees through true results- and expertise-driven staffing
Greater ability to provide feedback on skill levels
Leadership Development Actions
Tools
Organizational Impact
+
82© Dr. Tony O’Driscoll
Recommendation 5: Capture real-time information about dashboards
Automated dashboards with real-time data feeds from:
Expertise locators Skill management systems Employee portals Knowledge databases External and internal data
and news feeds
Identify business drivers and metrics that impact decision making
Develop dashboard that reflects key metrics
Improved speed and accuracy of world-wide decision-making through effective gathering and sharing of data
Improved forecasting and planning capabilities based on most-recent and most-valuable global data available
Improved risk-taking capacity through improved data management
Increased visibility of trends and opportunities
Leadership Development Actions
Tools
Organizational Impact
+
83© Dr. Tony O’Driscoll
Recommendation 6: Provide more frequent guidance and link to overall recognition systems
Communication channels that can be used to promote new incentive systems
Personal portals and organizational intranets that display achievements
Look for opportunities to provide more frequent feedback on employee performance
Develop spot recognition vehicles that can highlight desired behaviors/results in the short run
Communicate and share recognition among team members
Increased alignment between world-wide employee behavior and leadership goals
Appreciation and reinforcement of leadership that provides clear expectations and then immediately responds when expectations are met through financial compensation, awards, or promotions
Increased retention and morale from staff who feel valued by leadership
Leadership Development Actions
Tools
Organizational Impact
+
84© Dr. Tony O’Driscoll
Questions