Doodles Group History_mail

WHERE IT

BEGAN..

Were did it start ? •  Scrap-‐a-‐Doodles was founded in 2006 and registered in 2007 by Liezel Roets, mo@vated by

three main goals; •  1. Offering affordable interna@onal branded scrapbooking products to the South African

Market. •  2. Supplying brands and new products that were not yet available in South Africa. •  3. Becoming the first Scrapbooking/CraP online e-‐commerce store in SA with the goal of

brick & mortar stores later on. •  Star@ng out as a small online e-‐commerce merchant of scrapbooking and related products.

Working out from home, then a garage, then mul@ple homes, some small retail walk-‐in stores, another few garages, loads of exhibi@ons up un@l 2010 when Scrap-‐a-‐Doodles opened the Superstore in Irene, Pretoria.

As the only employee •  Loving a challenge, I enjoyed it, ordering new inventory, crea@ng it on the website, client emails,

receiving orders, telephone enquiries, packing & picking of the orders and taking the orders to the post office, emailing the tracking numbers was fun un@l 2008 when things started geZng too much for one person. Then my sister Jani Pretorius was friendly obligated to assist me. Sharing the vision she is s@ll with the company (even though we can defer as twins) she is a big value to Scrap-‐a-‐Doodles. Nic Klopper Scrap-‐a-‐Doodles previous CFO from 2010 – 2014 has contributed a lot during his @me with the company.

Milestones •  The domain www.scrap-‐a-‐doodles.co.za has since grown to be one of the most popular online scrapbooking sites in South Africa and neighboring countries. Our online store currently carries 22,771 scrapbooking products and is growing daily. •  The Irene superstore has been a huge success for the company and was the second milestone for this growing brand. Currently we proudly have franchises situated in Secunda Trichardt, Lydenburg and Sandton, Paulshof, Johannesburg.

First store opening crowd

Something borrowed…something blue •  In 2012 Scrap-‐a-‐Doodles started a new division specializing in Wedding favors, sta@onery which incorporates well with the Scrapbooking and craP industry but also opens a lot of new opportuni@es.

So… •  Business execu@ves would agree the process from 2006 up to Scrap-‐a-‐Doodles first super

store opening in 2010 took a lot of hard work, commitment, endurance, crucial decisions and challenges. Scrap-‐a-‐Doodles was established during the SA recession and we managed to pull through and outgrow established compe@tors even as a start up company

•  What has made Scrap-‐a-‐Doodles successful today is the fact that we have started from the

bodom, went through all the growing pains, learned from first hand experience and this puts us in an advantaged posi@on. We are geared for any future challenges that we may come across. We are used to the market, we know how to evolve and grow with the industry as well as how to keep up and adapt with an ever changing hobby.

Employees •  We have grown to a big employee family of different cultures. Being blessed by 8 years of

con@nual growth and change, we have and will always strive to maintain a family atmosphere among our employees. It is the daily hard work, passion and commitment of about 45-‐50 employees that enable us to ship hundreds of orders a day and offer an unforgedable experience for clients visi@ng any Scrap-‐a-‐Doodles store.

Scrap-a-Doodles VISION

1.  Providing easy accessibility to the latest products related to the arts, craPs, bridal, party and decor

industries, at compe@@ve pricing. Achieving this by regularly impor@ng the latest innova@ve products

from top interna@onal brands and selling them through mul@ple retail storefronts and online e-‐

commerce stores. Automa@cally crea@ng sustainable job opportuni@es.

2.  Expanding from SA firstly to the Western African countries and then ul@mately having a global

footprint.

Main Products

Card Making Arts & CraPs Scrapbooking

Miniatures

Baking Digital machines & Printers

Continually expanding…

some of the brands Scrap-a-Doodles carries:

Revolution (4)

MORE…

more…

CONTINUALLY EXPANDING AND ADDING…

Scrap-a-Doodles has direct import rights to the following brands:

•  Martha Stewart CraPs •  Holster Brands •  Poo-‐Pourri •  Silhouede America •  Chalkink •  Core’dina@ons •  CraPers Companion •  Plaid •  Display Dynamics •  EK Success •  Flower SoP •  Klic-‐n-‐Kut •  Pazzles •  Klic-‐n-‐Print •  Sizzix / Ellison •  Darice •  Photo Centric •  Bo Bunny

•  We R Memory Keepers •  Xyron •  Zuder •  Trim CraP •  American CraPs •  Tonic •  Spellbinders •  Inkadinkado •  Wilton Industries •  Clearsnap •  Prima Marke@ng •  Crea@ve Op@ons •  Kuretake •  Thermoweb •  Lifestyle CraPs •  Jolee’s •  Clearsnap •  Hampton Art

•  EK Success •  Crop-‐n-‐Style…

•  • 

Financial Figures (2013/14)

42%

51%

7%

Annual Turnover

Irene Store R12,024,198

Online Store R14,575,997

Exhibi@ons R2,113,826

The Executive Management Team Miss. EM Roets Job Title: Founder & Chief Execu@ve Officer Email: liezel@scrap-‐a-‐doodles.co.za Mr. HA Roets Job Title: Investor & Non-‐execu@ve Director Email: hennie@scrap-‐a-‐doodles.co.za

Mrs. SJ Pretorius (Jani)

Job Title: Chief Opera@ons Officer

Email: jani@scrap-‐a-‐doodles.co.za

We love e-commerce shopping

•  www.scrap-‐a-‐doodles.co.za already reached high rankings in the Google Analy@cs 2011 report. •  We con@nue adding and developing new features for our online stores according to our clients needs.

Retail branch Structure Organogram

Board of Control

CEO

CFO

Branches Outlets

CSO

Events

COO

Products

CKO

Training

CEO (Chief Execu@ve Officer) EM Roets COO (Chief Opera@onal Manager) SJ Pretorius CSO (Chief Sales Officer): SM van Heerden CFO (Chief Financial Officer): Sonja Schoombie CKO (Chief Knowledge Officer): Yvonne Lester (Non-‐Execu@ve Director): HA Roets

Exciting new scrap-a-doodles projects for 2014/15:

•  Integra@ng the digital world and products (but at the same @me keeping the element of physical arts & craPs, instead of replacing it, complimen@ng it. Making sure to stay ahead in the market – I cannot share how at this stage but it is super exci@ng ☺)

•  Adding Scrap Therapy/Faithbooking classes and products •  Two New Divisions – to be announced later this year •  Aggressive Social Media campaigns •  Iden@fying a dedicated Scrap-‐a-‐Doodles Design Team •  We moved to a new Magento website plarorm (earlier this year and are upgrading and

customizing this plarorm daily to integrate live stock qty’s and pricing on the cloud through to our stores)

•  In tandem to this process refreshed look •  Bigger Warehousing

More… •  In the process of installing an automated stock receive, ordering and sending system. •  GeZng some fun Scrap-‐a-‐Doodles mobile apps •  Linking our Loyalty across our online and stores •  Crea@ng a giP registry op@on •  We have been approached by some other leading brands and are looking in partnering with

them in SA – to be announced later this year •  In-‐house graphic designers •  Exclusive Scrap-‐a-‐Doodles classes – Just rolled out with big success Photo shop & kiddies •  Scrap-‐a-‐Doodles News Leder •  Scrap-‐a-‐Doodles Branded Products •  Coming soon -‐ Scrap-‐a-‐Doodles own Scrapbooking Collec@ons– like basic must haves •  Added photo printers to our stores

TRADEMARK

Trademark Registered

Nr. 2011/14324-‐5 SCRAP-‐A-‐DOODLES in class 16 & 35 in the name of Scrap-‐a-‐Doodles CC

Doodles Group History_mail

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