Amul MilkAmul Milk AdAd

• Presented by Wendy Amanda CoutinhoPresented by Wendy Amanda Coutinho

PGDAM Roll no. 2PGDAM Roll no. 2

The Humble Origin Of Amul MilkThe Humble Origin Of Amul Milk

• Amul means amoolya (Priceless) in sanskrit.• It came into being in Anand, Gujarat on December 14, 1946 known as The

Kaira District Cooperative Milk Producers’ Union Limited. • A response to the exploitation of marginal milk producers by traders and

agents of existing diaries in the town of Anand.(Polson diary)• The Cooperative was further developed & managed by Dr. V Kurien along

with Shri H M Dalaya.• The success of the dairy co-operative movement spread rapidly in Gujarat.

• The Kaira District Co operatives Milk Producers Union Which had established the brand name AMUL in 1955 decided to handover the brandname to GCMMF (AMUL).

• The Story Thereafter…..

DoodhDoodh DoodhDoodh DoodhDoodh!!!!!!

Wonderful Doodh!!!Wonderful Doodh!!!

Piyo Glass Full….!!!Piyo Glass Full….!!!

YouTube - Doodh Doodh Wonderful Doodh - Amul Ad.wmv

• The Ad In its Unforgettable AVATAR…

My Fav Amul Milk AdMy Fav Amul Milk Ad

• Broadcasted in the Year 1993.• Its pleasant Jingle made waves in the country.• MILK was the new favourite drink.• The Ad catered to all the age groups.• Showcase of milk was appealing.• The distinct mark/symbol of Amul.• The use of Commoners in the Ad made it more

believable.

Amul has seeped through every household in India.

Their Products have gained recognition throughout the world.

Based on the fact that they sell Purity, Amul has gained the trust of every user.

And it certainly has become

THE TASTE OF THE TASTE OF INDIA INDIA

THE ENDTHE END

Queries…???Queries…???