Don't Make Me Think - There's no need (2014)
-
Upload
stefano-maraspin -
Category
Design
-
view
1.028 -
download
0
description
Transcript of Don't Make Me Think - There's no need (2014)
![Page 1: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/1.jpg)
Don’t Make me Think There’s no need
Codemotion Milan, Italy – 29/11/2014 CC BY-NC-SA 3.0 - http://creativecommons.org/licenses/by-nc-sa/3.0/
![Page 2: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/2.jpg)
STEVE @MARASPIN
![Page 3: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/3.jpg)
http://www.mvlabs.it/
![Page 4: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/4.jpg)
![Page 5: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/5.jpg)
![Page 6: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/6.jpg)
The Jam Experiment
6
Source: Neuro Web Design, Dr. S.M. Weinschenk, Ph.D.
![Page 7: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/7.jpg)
Cognitive resources are limited
7
![Page 8: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/8.jpg)
![Page 9: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/9.jpg)
![Page 10: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/10.jpg)
![Page 11: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/11.jpg)
![Page 12: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/12.jpg)
Passing Option
![Page 13: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/13.jpg)
Passing Option Other Options
![Page 14: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/14.jpg)
Danger!
![Page 15: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/15.jpg)
WONDERLIC TEST
http://en.wikipedia.org/wiki/Wonderlic_Test
![Page 16: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/16.jpg)
Sample Questions • A boy is 17 years old and his sister is
twice as old. When the boy is 23 years old, what will be theage of his sister?
• Arrange the following words so that they make a complete sentence. Is the rearranged sentence true or false? not Winter seasons summer are and
16
![Page 17: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/17.jpg)
![Page 18: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/18.jpg)
http://en.wikipedia.org/wiki/Dan_Marino
![Page 19: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/19.jpg)
15/50
![Page 20: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/20.jpg)
SYSTEM 2
![Page 21: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/21.jpg)
SYSTEM 2
3165/5
SLOW, CONSCIOUS
![Page 22: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/22.jpg)
Passing Option Other Options
Danger!
![Page 23: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/23.jpg)
No time to think!
![Page 24: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/24.jpg)
SYSTEM 2
![Page 25: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/25.jpg)
![Page 26: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/26.jpg)
SYSTEM 1
2+2
FAST, UNCONSCIOUS
![Page 27: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/27.jpg)
SELECTIVE PERCEPTION
![Page 28: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/28.jpg)
THE INVISIBLE GORILLA
https://www.youtube.com/watch?v=IGQmdoK_ZfY
![Page 29: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/29.jpg)
RECEPTORS
![Page 30: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/30.jpg)
FIBERS
![Page 31: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/31.jpg)
Retinal Receptors
31
1.000.000 Fibres
100.000.000 Receptors
![Page 32: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/32.jpg)
Retinal Receptors
32
Source: Visual Thinking for Design – Colin Ware
Parafovea: over 50% of our processing power, in less than 5% of the visual world
Edge of the Visual Field: we can barely notice an item the size of an apple at arm’s length
![Page 33: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/33.jpg)
THE FOVEA
![Page 34: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/34.jpg)
Blind Spot
34
http://brainu.org/blind-spot
![Page 35: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/35.jpg)
35
Attention Focus
![Page 36: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/36.jpg)
36
Might not be noticed
![Page 37: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/37.jpg)
37
Attention Focus
![Page 38: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/38.jpg)
38
State change cue
Noticeable message
![Page 39: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/39.jpg)
![Page 40: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/40.jpg)
SENSIBLE TO MOTION
![Page 41: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/41.jpg)
41
State change cue
Even more noticeable
Validating e-mail, please wait…
![Page 42: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/42.jpg)
Acceptable Response Times • 140 milliseconds between an
action and its feedback • 1 second before anxiety kicks in • 700 milliseconds before a
human being can initiate an action after noticing a state change
42
![Page 43: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/43.jpg)
PERCEIVES ENVIRONMENT
![Page 44: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/44.jpg)
Makes sense…
44
Source: Don’t Make me Think – S. Krug
![Page 45: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/45.jpg)
Visual Hierarchy
45
Source: Designing with the mind in mind – J. Johnson
![Page 46: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/46.jpg)
Gestalt Principles
46
Self-organizing Tendency
![Page 47: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/47.jpg)
47
![Page 48: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/48.jpg)
48
![Page 49: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/49.jpg)
FUSIFORM
FACE AREA
![Page 50: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/50.jpg)
DIRECTIONAL CUE
![Page 51: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/51.jpg)
51
![Page 52: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/52.jpg)
52
![Page 53: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/53.jpg)
Placebo effect
53
Perceptions are influenced by expectations
![Page 54: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/54.jpg)
54
Take a sheet of paper Fold it 100 times
How thick the result?
![Page 55: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/55.jpg)
Unexpected Result
55
126.765.060.022.822.940.149.670 km
![Page 56: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/56.jpg)
Unexpected Result
56
126.765.060.022.822.940.149.670 km
149.600.000 km
![Page 57: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/57.jpg)
Anchoring
![Page 58: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/58.jpg)
Anchoring
Base Price
![Page 59: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/59.jpg)
Anchoring
Compared to camera,
battery seems cheap
![Page 60: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/60.jpg)
Expensive Option as an Anchor
60
Other
options all
seem cheap
![Page 61: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/61.jpg)
DOBB'S 1968 EXPERIMENT
![Page 62: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/62.jpg)
PREDECISIONAL DISSONANCE
![Page 63: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/63.jpg)
Postdecisional Dissonance
63
![Page 64: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/64.jpg)
Postdecisional Dissonance
64
Commitment
![Page 65: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/65.jpg)
DOPAMINE
![Page 66: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/66.jpg)
SOCIAL NOTIFICATIONS
![Page 67: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/67.jpg)
Simplified Brain Model
67
Old Brain
Mid Brain
New Brain
Survival
Emotions
Conscious
Activities
![Page 68: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/68.jpg)
![Page 69: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/69.jpg)
69
![Page 70: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/70.jpg)
Scarcity
70
![Page 71: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/71.jpg)
Scarcity
71
![Page 72: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/72.jpg)
Danger
72
![Page 73: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/73.jpg)
Social validation
73
![Page 74: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/74.jpg)
![Page 75: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/75.jpg)
![Page 76: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/76.jpg)
![Page 77: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/77.jpg)
Endowment Effect
77
![Page 78: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/78.jpg)
78
Endowment Effect
Feeling like owing this
![Page 79: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/79.jpg)
Endowment
79
Worth to us more than this
![Page 80: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/80.jpg)
Prospect Theory
80
Source: http://www.ops.fhwa.dot.gov/publications/fhwahop11035/wkshoppresentations/part1/
![Page 81: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/81.jpg)
Framing
81
Better to offer discount on deposit, than surcharge on Paypal
![Page 82: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/82.jpg)
MEMORY ALSO INFLUENCED
![Page 83: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/83.jpg)
![Page 84: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/84.jpg)
RECOGNIZED THEM? How long to find it out?
![Page 85: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/85.jpg)
![Page 86: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/86.jpg)
RECOGNIZED THEM? How long to find it out?
![Page 87: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/87.jpg)
RECOGNIZING IS EASIER THAN
RECALLING
![Page 88: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/88.jpg)
Recalling Aids
88
![Page 89: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/89.jpg)
Availability Heuristic
89
![Page 90: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/90.jpg)
Wason Selection Task
90
If a card has a vowel on one side, then it has an even number on the other side. You are asked, which card(s) do you need to turn over in order to determine if the rule is true or false?
![Page 91: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/91.jpg)
Confirmation Bias
91
http://www.psychologyinaction.org/2012/10/07/classic-psychology-experiments-wason-selection-task-part-i/
![Page 92: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/92.jpg)
Confirmation Bias
92
![Page 93: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/93.jpg)
![Page 94: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/94.jpg)
EMOTIONS LEAD
![Page 95: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/95.jpg)
ELLIOT
![Page 96: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/96.jpg)
96
IQ 97
![Page 97: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/97.jpg)
97
Damaged Area
![Page 98: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/98.jpg)
98
Effects
IQ 97 Unable to make decisions!
![Page 99: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/99.jpg)
UNCONSCIOUS IS A CRUCIAL PART
OF THE DECISION MAKING
PROCESS
![Page 100: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/100.jpg)
Thank you for your attention
Stefano Maraspin @maraspin
![Page 101: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/101.jpg)
https://joind.in/talk/view/12896
![Page 102: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/102.jpg)
Resources
102
![Page 103: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/103.jpg)
Resources
103
![Page 104: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/104.jpg)
Resources
104
![Page 105: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/105.jpg)
Photo Credits • http://www.flickr.com/photos/quinnanya/2904259360/ • http://www.flickr.com/photos/justinhee/5672674318/ • http://www.flickr.com/photos/katerha/5249701882/ • https://www.flickr.com/photos/flickrnyk/7438899878 • http://www.flickr.com/photos/63308489@N03/5758158093/ • http://www.flickr.com/photos/gforsythe/8422224296/ • http://www.flickr.com/photos/stefanvds/3107857585/ • http://www.flickr.com/photos/albertogp123/5843577306/ • http://www.flickr.com/photos/renawgraphy/4213430007/ • http://www.flickr.com/photos/dtanist/10619591933/ • https://www.flickr.com/photos/fragglerawker/2350554969 • http://www.flickr.com/photos/mbk/5528785022/ • https://www.flickr.com/photos/tambako/14278357096 • http://www.flickr.com/photos/attilaacs/3482373097/ • https://www.flickr.com/photos/edrost88/11282516873 • https://www.flickr.com/photos/goarmyphotos/8355744257 • https://www.flickr.com/photos/caseyflorig/15250979855 • http://www.flickr.com/photos/crdot/5507833060/ • https://www.flickr.com/photos/liju-james/4307814139 • http://www.flickr.com/photos/isabadell/8230261556/ • http://www.flickr.com/photos/iamthestig2/6748228667/ • http://www.flickr.com/photos/west_point/8075161774/ • http://www.flickr.com/photos/tomconger/5513241616/ • http://www.flickr.com/photos/downingstreet/3701196400/ • http://www.flickr.com/photos/greghickman/4306344519/ • http://www.flickr.com/photos/vthokiefans/3293089737/ • http://www.flickr.com/photos/maxbisschop/5584314953/ • http://www.flickr.com/photos/patrickmcknightlaw/8136892023/
105
![Page 106: Don't Make Me Think - There's no need (2014)](https://reader034.fdocuments.in/reader034/viewer/2022052400/559c54fa1a28ab991c8b4686/html5/thumbnails/106.jpg)
Stefano Maraspin @maraspin