Don’t Make Me Think
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Transcript of Don’t Make Me Think
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A Common Sense Approach to Web Usability
Steve Krug
Highly RecommendResource!
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Nothing important should ever be more than two clicks away
Be consistent Speak the user’s language Leave plenty of whitespace Don’t make me think
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Find a site that’s too cluttered
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Puzzling over things that don’t matter to us tends to sap our energy and enthusiasm – and time
On the internet, the competition is always just one click away, so if you frustrate users they’ll head somewhere else.
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Names of things
Things that aren’t obviously clickable
JobsEmployment Opportunities
Job-O-Rama
Results
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Do I have to think about how to search?
KeywordTitleAuthor
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We’d like to think users will read our site from top to bottom, then make choices.
What really happens?
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Usually in a hurry Don’t really need to read everything We’re good at it
Far Side: blah blah GINGER blah blah blah blah GINGER blah blah blah
Focus on words/phrases that match our goal (plus trigger words – free, sale, etc.)
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Users often don’t take the time to make optimal choices
Often choose the first reasonable option – satisfice
Study of fire commanders – didn’t compare options, took first reasonable plan, did mental test for problems, took action
Satisficing definitely applies to choosing web pages (no penalty, easier to click than weigh options)
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Users often don’t take the time to figure out how things work (why? May not care)
Find a way to achieve goal (even if know it’s not optimal), continue to do it that way Examples?
May have completely wrong views about how things really work
Even true of “savvy” users Ex: type entire URL into Yahoo search
box every time
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If your audience is going to act like you’re designing billboards, then design billboards.
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“How to” suggestions come in later chapters
For now, our goal is to recognize the issue With a partner
Review 3-4 websites At least one site should be geared toward
purchasing something For each site, first identify your potential goal
(e.g., visit a university site, think of yourself as prospective student, etc.)
What questions arise as you use the site? Do you notice any techniques that are really
effective? Submit: a list of sites with your critiques on
BB. Be prepared to share with class.