Don’t Know What To Say On Social Media? 15 Ideas To Get The Conversation Started
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Transcript of Don’t Know What To Say On Social Media? 15 Ideas To Get The Conversation Started
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Don’t Know What To Say On Social Media? 15 Ideas To Get The
Conversation Started
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MMSpark.com Resources….Freebies & Guides
12 Top Social Media TipsMmspark.com/mmfreebie
Information packed webinarshttp://mmspark.com/webinars/
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Stuck for what to say on social media?
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If any of your New Year’s resolutions are related to promoting your business on social media I
would bet that knowing what to say and how to say it are high on the list
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Whether you’re just starting a new business page, want to grow your fan base or want to increase engagement with your
followers, it comes down to how you communicate and what you say
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Staring at a blank piece of paper as you plan your posts can be very daunting
(I know, I’ve been there!)
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But once you get started the momentum builds and you’ll find the content and
conversation start happening naturally
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So, here are 15 ways to get the conversation started (summarized in this slide from my
recent “Simplifying Social Media” webinar – you can catch the replay if you missed it!)
Mmspark.com/simplify-social-media-webinar
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Keep in mind as you plan your posts that the goal of your content on social media is to get people interacting with you and to
start conversations
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1. Fun Stuff!
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Most people are on social media for a bit of light relief and we all love a funny quote or picture
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Whether you like it or not fun stuff gets good engagement and is a great way to
start off your page
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Make the fun stuff relevant to your business, or something topical, seasonal, a major sporting event or trending news and use popular hash tags and you’ll draw new
visitors to your page
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Here are a couple of recent examples of fun stuff that’s worked well
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2. Third party links
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You don’t have to write all your posts or create content from scratch every time
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Quite often there is really good content being shared on social media which your
fans will appreciate seeing
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Make sure you LIKE the pages you follow and you’ll receive updates from those
pages in your newsfeed
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My favorite pages to follow are those of influencers in my niche
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As you learn from them you can share their great content and ideas with your
followers
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It’s a win win!
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You’ll get brownie points for sharing and like’ing their content, so you’ll get noticed
by the people you’re aspiring to be like
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Plus, you’re providing great content to your fans without having to create anything
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3. Status updates
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Despite all the wonderful scheduling and automation tools for social media (which I
couldn’t live without!) there’s no substitution for being present and making an appearance
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It’s important to spend time on your business pages regularly and consistently
and this is when you’ll post a status update
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Let your fans see behind the scenes, maybe talk about a new program or event
you’re working on, or a new tool you’re using to run your business
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Or chat about a workshop you’ve been to, a new tip you’ve learnt or just share how
you’re feeling
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Status updates show that you’re human, you’re present, and you care enough to turn up! It
sounds simple but it does take a commitment
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4. Photos
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Images work well on social media so use as many as you can
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As of the time of posting this images are pulling better than videos
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Take a screen capture of your new blog posts and post this as an image/blog post update on Face book, Google+, Pinterest, Instagram
Top Tip:
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Notice in the examples below how the images work well with text incorporated into them
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This is a great strategy for sharing your blog posts, tips etc…
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Images show up larger in your fans’ newsfeed and are very eye-catching, and more likely to be LIKE’d,
commented on and shared
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5. Video
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While images are hot property on social media at the moment videos work well too
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Your fans can see and play videos from within their newsfeeds
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Videos are a great way to promote events, webinars and special offers
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Remember less is more and keep it short and sweet (1-2 minutes is perfect)
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6. Infographics
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They’re a pictorial way of showing a large amount of information, such as 10 Tips to…or sharing the results of an industry survey
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I think info graphics are a bit overused now but they’re popular and visually appealing
so still worth using
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If you don’t fancy creating your own find some good ones in your niche and share them
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You’ve probably seen info graphics, even if you’re not sure what they are!
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7. Tips and News
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I love short tips and tricks on social media and they’re easy to compile from your blog
posts and updates
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Pick one tip and post it on your page, ideally as an image or in a short video
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Here are a couple of examples, News can be industry news, “hot news” trending on social media, or as in
James Wedmore’s example here, news from a member sharing their success story
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Getting your fans and followers to share their stories – spotlighting their achievements and
success stories – is very powerful as they’ll share with their contacts
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Also consider including case studies and real stories to bring your page to life and
make it very human and personal
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8. Fan Page Parties on Facebook
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If you want to build your fan page base up quickly this is a great way to meet others in your niche and get people visiting your page
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It’s expected that if people visit your page and LIKE it that you will reciprocate
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Take the time to share the Fan Page party with your fans, LIKE it and also share your page link
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Also visit the pages of the other party goers and start building those all important
relationships
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I’ve met some great people through Face book Fan Page Parties and we now consistently support each other’s
blogs and fan pages
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9. Promotion
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Contrary to much of the advice on social media it IS ok to promote your products,
services and events
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Just don’t do it constantly or you’ll turn your fans off
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Mix your promotions up with a liberal dose of good quality content and your fans will
still love you
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Personally I try to always promote to a freebie rather than directing fans to a sales page
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This strategy works well for webinars, events and special offers
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And remember you can be promoting other people’s products and receiving an affiliate commission, as in
this example from Amy Porterfield
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10. Blog Posts
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Social media should be a key part of your blog promotion strategy
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See the Top Tip in #4 for how you can combine the power of images with getting
your new blog post out to the universe
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If you’re using WordPress you can automate blog posting to your social media
accounts using a plug-in
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Notice in the Amanda Blain post how she’s promoting a blog post from 2 years earlier – because it’s relevant
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I’m sure if you read the whole introduction she’ll be using hashtags relevant to Memorial Day – to get extra views
from people outside her circles (in Google+)
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Marie Forleo’s blog is actually a vlog (video blog) so her updates are usually videos
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But she does also post a static picture of her vlog and post that as an update
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Test out different formats with your audience and see what works best for you
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11. Conversation
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This might sound obvious, but along with #3 (status updates) above it’s important
not only to be present on social media but to have conversations
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If people are taking the time to visit your page and leave messages, make sure you
reply quickly
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Within 24 hours is expected, but the sooner the better
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Use mobile apps to get notifications when someone leaves you a message, and make
sure you reply within a few hours
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12. Quotes
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Always popular – you can use sites like e-cards or inspirational wisdom to find a
lifetime’s supply of motivational, inspirational quotes
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Or make your own
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I keep a swipe file of quotes and tips I come across in magazines, articles or books and
often share these on social media (so you’re not just churning out the same old things as
everyone else!)
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13. Questions
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Questions are one of the best ways to get engagement on your pages
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Best are questions that require one word answers so people can respond quickly
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Or ask questions and ask people to LIKE your page if they agree
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There are some other ideas in the examples below….and don’t forget you can mix and
match these 15 ideas
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For example, you could ask a question as an introduction to your latest blog post
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14. Caption Contests
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This comes under fun, relevant and engaging! Share a great picture and ask
your fans to caption it
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Here’s a lovely one from SocialBo…
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15. Contests
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Last but not least, everyone loves to win things so consider a contest
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If you’re running a contest on Facebook there are certain guidelines (although these were
relaxed considerably in 2013) so read up on the Terms and Conditions before launching
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Make the prize relevant to your business or you’ll get lots of engagement – from freebie
seekers who will never become your customer
Top Tip:
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Remember you want to attract your ideal client, not random strangers who just want your free stuff!
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CLOSING TIP!
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I hope you’ve found some ideas and inspiration here to get you started on social media
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These ideas work equally well on Face book, Twitter, Google+, LinkedIn, but the
secret is to test the ideas with your audience and see what works
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Make sure, whatever you’re posting that you include a Call To Action
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Ask your fans to LIKE, share, comment, and get involved
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And then turn up and respond!
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How do you get the conversation started on social media?
Please share your tips in the comments
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MMSpark.com Resources….Freebies & Guides
12 Top Social Media TipsMmspark.com/mmfreebie
Information packed webinarshttp://mmspark.com/webinars/