Extended Education and Summer Programs

Don’t Forget Internal Don’t Forget Internal Marketing: Marketing:

Increasing Awareness Increasing Awareness on Your Home on Your Home

CampusCampus

UCEA West Regional Conference UCEA West Regional Conference Portland, OregonPortland, OregonSeptember 2005September 2005

Extended Education and Summer Programs

Extended Education Extended Education hurdleshurdles

Negative campus attitudeNegative campus attitude Question of quality programmingQuestion of quality programming Too entrepreneurialToo entrepreneurial Drains University resourcesDrains University resources Profit oriented Profit oriented Limited knowledge of the Limited knowledge of the

business by faculty and staffbusiness by faculty and staff

Extended Education and Summer Programs

Getting startedGetting started

Questions to answer: Campus

image/perception? Campus awareness? Benefits to the University? Benefits to faculty and

staff? Tie strategies to answers

Extended Education and Summer Programs

Resources neededResources needed Department Department

leadership supportleadership support Staff buy inStaff buy in Staff time and skill Staff time and skill

to implementto implement Small budgetSmall budget

Extended Education and Summer Programs

Marketing strategiesMarketing strategies Form an advisory boardForm an advisory board Publish and distribute an Publish and distribute an

internal newsletter – plant seedsinternal newsletter – plant seeds Create an all-programs brochureCreate an all-programs brochure Use consistent messaging and Use consistent messaging and

brandingbranding Volunteer for campus committeesVolunteer for campus committees

Extended Education and Summer Programs

Marketing strategiesMarketing strategies

Nurture current relationshipsNurture current relationships Attend campus activities & Attend campus activities &

networknetwork Put university public information Put university public information

contact on your speed dialcontact on your speed dial

Use University systems to your Use University systems to your advantageadvantage

Extended Education and Summer Programs

Marketing strategiesMarketing strategies

Connect with other Connect with other department marketers department marketers and cross promote and cross promote programs programs

Conduct department Conduct department presentationspresentations

Place sandwich boards Place sandwich boards around campus to around campus to promote programspromote programs

Extended Education and Summer ProgramsExtended Education and Summer Programs

Challenges/obstacles Challenges/obstacles It takes timeIt takes time Staff resistance Staff resistance Faculty/staff with long Faculty/staff with long

memoriesmemories Staff frustration hitting roadblocksStaff frustration hitting roadblocks Misconceptions tough to changeMisconceptions tough to change

Extended Education and Summer Programs

How’s it going?How’s it going?

Slow process but little steps Slow process but little steps being madebeing made

We’re doing a better job of We’re doing a better job of educating faculty/staffeducating faculty/staff

Faculty/staff are seeking Faculty/staff are seeking us out us out

Recognition by upper Recognition by upper administrationadministration

Extended Education and Summer Programs

Questions or Questions or comments?comments?

Extended Education and Summer Programs

Presented by: Marlene HarlanDirector of Summer Programs &

MarketingWestern Washington UniversityExtended Education and Summer

Programs

360-650-7221/marlene.harlan@wwu.edu