Don't Become eCommerce Roadkill: How to Survive Your Next eCommerce Project
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How to Survive Your Next eCommerce Project Deb Cinkus, CEO of Polished Geek Presented at JoomlaDay Atlanta 2014
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Presented at the Joomla World Conference 2013, Harvard University, Boston, MA by Deb Cinkus, CEO of Polished Geek. The road to eCommerce project success is fraught with danger and challenges at every twist and turn. Thoughtful planning for this dangerous journey is key to survival, but how can you possibly plan for the unknown? In this session, Deb will act as your guide, helping you to better understand and effectively plan your next eCommerce project as a website professional. You'll learn about the many danger zones encountered on the eCommerce project path: - The treacherous highs of Payment Peak and lows of Credit Card Canyon - The oh-so-many choices of Shipping Station - The distracting yet alluring Feature Festival - The competing promotions & marketing littered along Buy it Now Boulevard - The unavoidable (and unforgiving) Taxes Tollroad - The time sucking Social Media Soiree - And, of course, the dreaded By-the-Way Bog
Transcript of Don't Become eCommerce Roadkill: How to Survive Your Next eCommerce Project
How to Survive Your Next eCommerce Project
Deb Cinkus, CEO of Polished GeekPresented at JoomlaDay Atlanta 2014
A Dangerous Journey
Illustration copyright 2013 Polished Geek LLC
“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,”said the Cat.
“I don’t much care where—” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
“--so long as I get SOMEWHERE,”Alice added as an explanation.
"Oh, you’re sure to do that,”said the Cat, “if you only
walk long enough.”
from Alice's Adventures in Wonderland
B2C eCommerce
Illustration copyright 2013 Polished Geek LLC
B2BeCommerce
Illustration copyright 2013 Polished Geek LLC
C2B eCommerce
Illustration copyright 2013 Polished Geek LLC
C2C eCommerce
Illustration copyright 2013 Polished Geek LLC
A BeautifulBeginning
Illustration copyright 2013 Polished Geek LLC
PaymentPeak
Illustration copyright 2013 Polished Geek LLC
Navigating Payment Peak3rd party payment processor
• PayPal Standard, Avangate• Hosted gateways
Merchant account + gateway• Authorize.net• PayPal PRO
Multi-currencyNever email or store credit card data
Payment HazardsCompliance is the Client’s responsibility…
but you still need to know the rules.
Learn more about PCI
• Cover yourself in your SOW contract• SSL alone is not sufficient!• Follow best security practices (use
anti-virus, don’t share logins)• Promote 2-factor authentication• Establish secure hosting• Test custom code thoroughly• Provide or refer to an ongoing
security monitoring service
ShippingStation
Illustration copyright 2013 Polished Geek LLC
Virtual products or physical goodsCalculated shipping (API)
• UPS, FedEx, etc.• Weight, dimensions, package
Flat shipping• Item quantity or weight• Cart total value• Expedited shipping
Free shipping… when?
Shipping Station Safety
Shipping Station HazardsRules, regulations, restrictions…
• Item restrictions across borders• Minimum quantities or sets• Packaging calculations
Delivery management• Quota per timeslot• Ordering cutoff times• Non-delivery areas
Feature Festival
Illustration copyright 2013 Polished Geek LLC
Feature requirements Catalog IAProduct compareWishlists w/ email follow-upMulti-channel salesAnalytics & reportingMulti-vendorGeolocation
‘Tis a Barrel of Monkeys
Buy It Now Blvd
Illustration copyright 2013 Polished Geek LLC
Buy It Now Blvd HazardsCoupons & gift certificates
• Clients are… creative.• Fully describe functionality in SOW
Email marketing• External – MailChimp• Joomla - AcyMail
Reward systems• Free items / discounts• Rewards as currency
TaxesTollroad
Illustration copyright 2013 Polished Geek LLC
Taxes Tollroad HazardsMarketplace Fairness Act pending
• 46 states collect sales tax as of 2013• Free tax software (AKA free kittens)
“Today, keeping track of a few thousand local tax rates is no longer an insurmountable technical, administrative, or financial burden -certainly no more difficult than calculating real-time-shipping, a common feature on most web sites and online sales marketplaces.”
MarketplaceFairness.org
You are NOT an accountant• Cover yourself in the SOW• Get written client direction
VirtueMart supports AvaTax• EU & USA tax schedules• RT tax calculations at checkout• AvaTax fees based on taxable
transactions
HikaShop supports TaxCloud• Free USA real time tax service
Getting through safely…
Learn more about AvaTax Learn more about TaxCloud Opencart + TaxCloud
Social MediaSoiree
Illustration copyright 2013 Polished Geek LLC
Social Media Soiree HazardsSocial login / checkout registration
Social sharing after purchase
Social network integration• JomSocial• EasySocial
Targeted social ads
By the Way Bog
Don’t let this be you.Illustration copyright 2013 Polished Geek LLC
Getting through the GateDon’t get bogged down at Go Live
• Minimize surprises – document!• Phase the project• Visuals are your friend• Detail the Client’s responsibilities• Clearly describe when YOU are done
If you find yourself in the Bog, give alternatives.
Success!
B2B
B2C
C2B
C2C
Illustration copyright 2013 Polished Geek LLC
Deb Cinkus,CEOTHE [email protected]
PolishedGeek.com @PolishedGeek
Donald Champion,CTOTHE [email protected]
Slides available online PolishedGeek.com/roadkill
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Deb Cinkus,CEOTHE [email protected]
PolishedGeek.com @PolishedGeek
Donald Champion,CTOTHE [email protected]
Let us guide the way!
Whitepaper available onlinePolishedGeek.com/joomla-ecommerce-roadkill
Feeling lost in your eCommerceproject?
