Web 2.0 – Online Professional Networking

Jocelyn OakmanClient Services Manager – LinkedIn

Google and Your Public Brand – What Are You Known For?

How is LinkedIn Unique?LinkedIn IS Strictly Business

LinkedIn is unique because it allows you to build your brand through a combination of a resume style profile, a network of personal connections linked directly to your profile, and passive connection to a job board accessible by all fortune 500 companies.

LinkedIn IS Your Professional Brand

Whether you or looking for work or looking to market your business, it is vital to have a professional online presence that can easily be found by hiring managers, recruiters, potential clients, and career contacts. If established correctly, a personal brand allows you to differentiate and position yourself from the competition and claim your place ahead of them professionally.

LinkedIn IS A Showcase Of Your Career Success & Aspirations

LinkedIn IS Your Edge In A Competitive Economy

About LinkedIn

LinkedIn was founded May 5, 2003 by Reid Hoffman. LinkedIn is headquartered in Mountain View, CA and also has offices in Omaha, New York, Chicago, and London with over 300 total employees

LinkedIn’s Omaha office opened on March 7, 2007 and now has approximately 70 of the companies total employees

LinkedIn is backed by world-class investors including Sequoia Capital, Greylock, the European Founders Fund and Bessemer Venture Partners, Bain Capital

Over 38 million professionals worldwide use LinkedIn

1.2+ Million new members a month

The 1st largest member base is from U.S – 55% of total member base

The 2nd largest member base is from U.K -  6% of total member base Executives from all 500 of the Fortune 500 companies can be found on

LinkedIn

Who You Join On LinkedIn - The LinkedIn Professional At A Glance

Average Age 42

Household Income $109,382

Male 60%

HHI $100K+ 52%

Traveled for Business in the last 3 months

29%

College Grad/Post Grad

80.1%

% Company Decision Makers

50%

Source: @plan Fall 2008

Why Use LinkedIn? What’s in it for me?Strengthen Professional Relationships

•Connect with colleagues, classmates, & clients

•Maintain and grow your professional network •Generate qualified referrals

Share Business Knowledge•Ask & answer business related questions•Send/receive messages to/from industry experts

•Share and discuss industry relevant news

Build your Personal Brand

•Publish professional profile to Google•Showcase recommendations for yourself and others

Hire & Search for Jobs

•Find & hire qualified, passive candidates •Discover job opportunities posted by your network

The Power of an Intimate Network

Create and Promote Your LinkedIn Profile

Make your Profile publicly searchable on Google and customize your LinkedIn Profile

URL web address so you can add it to business

cards, hard copy resumes, and online

resumes posted on job boards.

A LinkedIn Profile At A Glance

Anatomy Of A LinkedIn Profile – Your Brand Experience &

Expertise Recommendations Connections Relevance

LinkedIn Profiles Are Viewable in Resume Format

Clicking on the PDF logo will allow you to view, e-mail, and print Profiles in resume format

The LinkedIn Homepage: The Professional’s Dashboard

Who’s viewed my profile? Have I

appeared in search results?

Are there any questions I can

answers to share and build my professional expertise?

Who is hiring? For what positions?

News about my company, my industry, my

competitors

Updates From My Network:

•Who did my competitor just connect to?•Did my client just get a promotion?•Where are my peers traveling to?•Are there solutions to my problems?

Communications and Important Business

Opportunities

Business Applications:

EventsPolls

Document Sharing

Request and Make Recommendations

Ask Questions – Find Expertise

LinkedIn Answers provides a platform for members to solicit advice and knowledge from the LinkedIn network

Full Transparency- Your Profile Is

Attached to the Questions You Ask and The Answers You Provide

- Answers tend to be detailed and well-thought out

Members earn “Expertise” for providing “best answers” as determined by the person asking the question

Answer Questions – Provide Expertise

“Expertise” is earned by providing “best answers”

Determined by the member who asked the question

Expertise is displayed on your profile as well as in the Answers area

Network Effectively

Find qualified referrals

Request Introductions

Target Recruiting and Job Seeking efforts

Group Collaboration

Network with “Likeminded” individuals

Share and receive news specific to your group’s interests

Use the group discussion board to share ideas and find answers to questions

Network Collaboration

Share Documents privately or right from your profile using SlideShare, Google Presentation, Huddle Workspaces, or Box.net

Advertise Trips and events you have planned using My Travel

Solicit Feedback from your network using Polls

Track Twitter Updates on your favorite subjects using Company Buzz

Advertise and Recruit On LinkedIn

Connect With The World’s Largest Professional NetworkMore than 38 million affluent, influential and ambitious professionals around the world use LinkedIn and more than 1 million join every month. Whether you’re looking to reach C-level executives, IT professionals, small business managers, sales professionals or financial professionals, you’ll find them on LinkedIn.

Reach Professionals Focused on Professional SuccessProfessionals use LinkedIn for one reason and one reason only: to achieve professional success. Whether you’re looking for solutions to challenges you’re facing in your business, discovering new business opportunities or finding talented individuals to join your team, LinkedIn professionals are highly receptive to messages about products that can help them in their business as well as help them enjoy the fruits of their success.

Deliver Your Messages In A Clean, Clutter-free EnvironmentBecause advertising is an important element of the LinkedIn experience, we’ve designed our pages to ensure that marketing and recruiting messages are highly visible and compliment the professional tools and services that our member professionals use on a daily basis.

http://talent.linkedin.com/Overview.aspx

Resources For Getting Started on LinkedIn

http://grads.linkedin.com/

http://tinyurl.com/d8yr6a(FREE Video Training Modules)

Start Building Your Network Today

Employed Family Members – Family already in the professional workforce can refer you to and connect you with their business connections.

Managers, Supervisors, & Co-Workers from past or current positions

Teachers, Professors, Fellow Students, and other School Faculty

Employment Recruiters you have interviewed with

Add Individuals That Will Build A Positive Professional Image

These Can Include:

Thank You

Jocelyn OakmanClient Services Manager – LinkedIn

www.linkedin.com/in/jocelynoakman