Donor Retention through Donor Relations Lynne M. Wester @donorguru February 6, 2014 NAYDO Webinar...

Donor Retention through Donor Relations

Lynne M. Wester @donorguru

February 6, 2014NAYDO Webinar sponsored by

Lighthouse Counsel

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Donor Recognition and Stewardship

• Is there a better way to do this?• What are some ways that we can better

serve our donors?• What is someone else doing that we’re

not?• Is there an app for that?• Making Innovation a Priority


Who are we talking about?

• High Level Annual Donors• People Falling through the Cracks

4©2014 DonorRelationsGuru

The Facts, Just the Facts

What is your retention rate? • At YU we went from 48% to 72% in three years

of concentrated donor relations efforts• What would a 10% increase in retention mean

to your organization?


The “Blanket” Approach


Data Analysis and Leveling

• A. Donors of 25K- 100K TPF for the previous FY or Cumulative Lifetime TPF of 100K to 1 Million

• B. Donors of 100K-500K TPF for the previous FY or Cumulative Lifetime TPF of 1 Million plus

• TPF= Total Philanthropic Funds=Cash+Pledges

• A.734 constituents• B.186 constituents


Other Groups Added

• Loyalty Donors• First Time Donors• Anyone who needs extra touch and care


What drives your camp donors?

• Belonging, feeling connected• Nostalgia, memories from when young• Staying connected, even if out of town• Personal help• Incentive to visit


Calendar Approach

• August- Thank You Postcard• September- Rosh Hashanah email greeting• October- Phone Call from Student• November- Donor Recognition Event• December- Hanukkah Postcard• January- Invitations to YU Museum Event• February- Hand Written Note• March- Pesach Postcard• April- Impact of Giving Report• May- Commencement Invitation and Webcast


Impact Piece


Impact Piece


http://issuu.com/donorguru/docs/2013impactreport

Postcards


Emails


44% open Rate!

Thank a Donor Week


Building Updates


Video


http://www.yu.edu/rh/

http://vimeo.com/30741519

http://www.ymcacharlotte.org/programs/socialresponsibility/giving/health.aspx

Thank a Thon


Website


Questions? Comments

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• Lynne Wester• [email protected]• www.donorrelationsguru.com• Friend me on Facebook• Follow me on Twitter @donorguru

Donor Retention through Donor Relations Lynne M. Wester @donorguru February 6, 2014 NAYDO Webinar...

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Transcript of Donor Retention through Donor Relations Lynne M. Wester @donorguru February 6, 2014 NAYDO Webinar...