Fundraising Series: Donor Recognition

Donor Recognition System Do you have a “living” recognition plan?

• Articulate: What is the benefit to donors – Match your acknowledgements to the donor level

• Privileges – that others don’t get • Opportunities – that others don’t get • Access to information or to people

• Say “thanks” immediately and often – Use the phone and the mail to stay in touch – Have different parts of the organization say “thanks” – “Best Practice:” Every gift should have 7

acknowledgements Money is not the destination – weave every effort back to

mission and goals

Recognition: Giving Levels

• Giving levels – Donor focused – Mission related – Meaningful – Affordable – Manageable – Fun

• What is the benefit to donors? – Match your acknowledgements to the donor level

Money is not the destination – weave every effort back to

mission and goals

6 Tips to Success

1. Make it easy for the donor and manageable for the organization

2. Make it meaningful to the mission and to the donor

3. Make it time limited 4. Know your next step 5. Write it down

– If it isn’t written down, it doesn’t exist – Put your plan in as many forms as necessary to

keep everyone on track – Make it a “living document”

6. Have FUN!

Examples

11/14/2012 Property of The Foraker Group 2012 5

Examples

11/14/2012 Property of The Foraker Group 2012 6

For More Information

www.pickclickgive.org

Contact Us, Search function, information for donors and organizations

www.forakergroup.org info@forakergroup.org (907) 743-1200 • toll-free (877) 834-5003 Educational Opportunities, Organizational

Development, Shared Services, Advocacy